Description
Companies use different resources to learn more about the specific market segments they plan to target. Using the resources, search for information using a zip code of your choice. Some options to consider include Beverly Hills 90210, Las Vegas 89101, Miami Beach 33139, or Manchester, NH, 03101. First, enter your chosen zip code to access information about that area. Review the information provided about the area.
Describe the attributes of the segments in your area and what strategies marketers should use if they were trying to reach someone in this area.
Here are a couple of different resources that you can use to aid in your research for this discussion topic:
US Census Bureau: https://factfinder.census.gov/faces/nav/jsf/pages/community_facts.xhtml
Claritas Zip Code Lookup: https://claritas360.claritas.com/mybestsegments/#zipLookup
Community Lifestyle and Diversity Information: http://webapps-cdn.esri.com/Apps/location-strategy-for-business/#/insights
Explanation & Answer
Attached.
Running Head: TARGET MARKET SEGMENTATION
Target Market Segmentation
Institutional Affiliation
Date
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TARGET MARKET SEGMENTATION
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Market segmentation involves carrying out research that is used in the determination of
dividing the target customers of an organization into smaller groups and cohorts that will easily
be reached in the events of product marketing (Dibb, & Simkin, 2016). The area code that I have
chosen is Beverly Hills, CA. The analysis of Beverley Hills, CA includes looking into factors
such as demography, psychograph and behavioral.
The area code has close to 35,000 people with a median age of 43.4 years. The
neighborhood consists of mostly elites with more than 95.6% of the population being high school
or higher graduates where one in every three is c...