Waldorf University Mass Communication Theories Questions


Question Description

please cite source as APA style and use theories of mass media Mass Communication Theory: Foundations, Ferment & Future by S. J. Baran and D. K. Davis.

please make sure about quality, it is worth 75% of this course grade

What are Functionalism Theory and Communication System Theory?

-List and briefly explain the 4 classic functions of media.
-What is the meaning of Manifest and Latent functions of media?
-Define Narcotizing Dysfunction and Mass Entertainment theory?
-List and define 4 Television violence theories as contained in your PPt presentation?

-Describe the development of cultural theory perspective incorporating the contributions of the -British Cultural theorists and the Frankfurt School scholars?
-Define Symbolic interactionism and Social behaviorism?
-What are the contributions of the following Scholars: Stuart Hall (be sure to incorporate Representation), Marshal McLuhan (incorporate “The medium is the message”), and Harrold Innis?
-What is political economy? Give example?

-What is Uses and gratifications theory – include theorists?
-In discussing “active” audience, what are Blumler’s (1979) meanings of “active”?
-What is semiotics (de Saussure) give example of how this can be applied to media studies?
-Three kinds of meaning include: Preferred/Dominant, Negotiated, and Oppositional. What do they mean – give example of how a text can be construed using all three kinds of meaning.

-“News is a force capable of shaping our world” - considering various sources of news available today, does this statement still hold true? Why or why not?

-What is Diffusion Theory? - include theorist and basic tenets and process.

-What is Social Marketing Theory – what are its features?

-What is Knowledge Gap Theory? Does information age translate to knowledge age? Explain your answer.

-What is digital divide and what causes digital divide?

-What is Agenda Setting Theory? Discuss the legitimacy of this theory in light of social media especially Twitter?

-What is Spiral of Silence Theory? Include theorist and give example.

-Discuss the statement giving example “Television Blurs, Blends, and Bends”.

-What in your opinion, is the future of media studies /theory?

Tutor Answer

School: New York University


Running Head: Mass Communication Theories

Mass Communication Theories

Course Code:

Mass Communication Theories

What are Functionalism Theory and Communication System Theory?
Functionalism theory is based on the premise that all aspects of a society serve a purpose and
that all are indispensable for the long-term survival of the society. Hebert Spencer came up with
this theory. He saw similarities between the society and the human body. He was of the notion
that just like organs in body work together to keep it functioning so does the society whose
various parts work together to keep the society functioning. The parts of society that Spencer
referred to were the social institutions, or patterns of beliefs and behaviors focused on meeting
social needs, such as government, education, family, healthcare, religion, and the economy
(Baran & Davis, 2011).
Systems theory was proposed by Ludwig von Bertalanffy. He expounded the system theory from
the scientific method that suggested that any system could be broken down into its component
parts, and each piece could be analyzed on its own in a vacuum. These parts could then be placed
in order to create the system which one was studying. Ludwig von Bertalanffy claimed this
approach was wrong and stated that these components take on their meaning due to their place in
the system, definition by context, they were defined by their meaning in relation to the rest of the
system and could not accurately be studied alone. He then proposed two approaches that can be
followed. A cross-sectional approach with a focus on the interactions that take place between
two systems and a developmental approach with a focus on the changes in a system over time.
-List and briefly explain the 4 classic functions of media.
The four classic functions of the media include Surveillance of the environment, Correlation of
parts, Transmission of the social heritage and entertainment

Mass Communication Theories

Surveillance of the environment
Here the medias role involves the collection and distribution of information. Here the media is
tasked with being the watchdog.
Correlation of parts
Here the media uses its interpretive or analytical activities that adhere to the principles of
Transmission of the social heritage
Here the media is tasked to communicate values, norms and styles across time and between
Media has the ability to entertain through various forms of content.
-What is the meaning of Manifest and Latent functions of media?
The functions of media can either be manifest or latent. Both manifest functions and latent
functions are beneficial. Difference is manifest functions are conscious, deliberate whereas latent
functions are unconscious, unintended.
-Define Narcotizing Dysfunction and Mass Entertainment theory?
Narcotizing dysfunction is a theory that states as mass media inundates people on a particular
issue, they become apathetic to it, substituting knowledge for action. People might therefore find
themselves substituting factoids and other ersatz knowledge in place of taking action to help.

Mass Communication Theories

Mass Entertainment Theory asserts that since television and other mass media entertain average
people, it a vital social function. Therefore, bringing the media's prosocial influence. Mass
Entertainment Theory Provides cogent explanation for why people seek entertainment from
-List and define 4 Television violence theories as contained in your PPt presentation?
Social learning theory
Social learning theory originated with Bandura's which suggests that children may learn
aggression from viewing others. People learn from one another, via observation, imitation, and
Social cognitive theory
This theory suggests that aggression may be activated by learning and priming aggressive scripts.
he theory takes into account a person's past experiences, which factor into whether behavioral
action will occur. These past experiences influences reinforcements, expectations, and
expectancies, all of which shape whether a person will engage in a specific behavior and the
reasons why a person engages in that behavior.
Catalyst model
This theory states that violence arises from a combination of genetic and early social influences.
According to this model, media violence is explicitly considered a weak causal influence.
Moral panic theory

Mass Communication Theories

Moral Panic occurs when someone or something is defined by the media as a threat to the values
or interests of society. This theory is of the view that media play an important role in enforcing
moral panic, even by just reporting the news.

-Describe the development of cultural theory perspective incorporating the contributions of
the -British Cultural theorists and the Frankfurt School scholars?
Culture theory strengthens the expectation that markets work, not because they are comprised of
autonomous individuals who are free of social sanctions but because they are powered by social
beings and their distinctive ideas, beliefs, values, and knowledge. It can contribute to
understanding and promoting development where group relationships predominate and
individualism is tempered.
-Define Symbolic interactionism and Social behaviorism?
Symbolic interactionism is a micro level theory that focuses on the relationships among
individuals within a society. Communication the exchange of meaning through language and
symbols is believed to be the way in which people make sense of their social worlds. Social
behaviorism attempted to exclude all reference to mental events and subjective experience from
explanations of human behavior. these subjective experiences were epiphenomenal, and
unnecessary for the scientific prediction of behavior. human beings are distinguished from other
animals by their ability to imagine themselves in the place of the other, and so anticipate his or
her response. Language, gesture, communication, and role-taking are thus central to the sym...

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