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Explanation & Answer
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Running head: IKEA GROUP
IKEA Group
Student’s Name
Institutional Affiliation
Date
IKEA GROUP
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IKEA Group
Brief Introduction of IKEA
Being an international company, IKEA has grown widely to specialize in designing and
selling ready-to-assemble home furniture that can also be rented. Other items sold at their store
include home accessories, kitchen & bathroom things with food markets, and restaurants being
their latest commodity. They have as a smart home business venture where they collaborate with
different firms like Philips Hue to provide wireless charging furniture and offer flat-pack
apartments and houses.
For IKEA, the vision and mission statements are the same it`s all about the firm vision
which is to create a improved life for countless individuals every day. Consequently, IKEA’s
company idea involves supporting its vision by offering a diversity of well-designed and
functional home furnishing produ...