Description
This is for a Marketing class MKT333- Marketing Management at California Coast University. IT NEEDS TO BE 300-500 WORDS
Here is the text book for the class and IT MUST BE USED FOR CITING AND REFERENCES:
A Framework for Marketing Management
Philip Kotler & Kevin Lane Keller, 2016
Pearson
ISBN.13: 978-0-133-87131-9
Explanation & Answer
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Running head: INTERNAL MARKETING
1
Internal Marketing
Student
Institution
Date
INTERNAL MARKETING
2
Internal marketing is one of the best strategies companies use to help involve all staff in
various departments besides marketing in the marketing process. It helps the staff to know the
role they play in the marketing process. Employees in multiple departments of the company are
aligned to the purpose and goals of the company as well as motivated and empowered to provide
an excellent and satisfying experience to the customers (Kotler & Keller, 2016). There are three
specific roles that internal marketing plays in the organization.
Change Management
Firms face different challenges in the market from time to time. Each time there is a
challenge, the firms mus...
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