Why We Should Archive Everything on The Plane TedTalk Analysis

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Watch this TED talk (https://www.ted.com/talks/chris_fisher_why_we_should_archive_everything_on_the_planet) to critique.

Use a topical pattern of organization for this paper and critique the speaker's ethos, pathos and logos. In the section on ethos you must cover elements that both contributed to and detracted from the speaker's good sense, good moral character, and goodwill. In the section on logos you will need to cover the content(focus of topic, choice of material, etc), structure, and verbal/nonverbal style of the speech. In the section on pathos you will cover speaker's appeals to the audience's interests, values, and feelings/ emotions. For each section be sure to provide: 1) clear description of what the speakers did, 2) detailed analysis of why this was significant, 3) your own assessment of the relative effectiveness or ineffectiveness of that aspect of the speech.

5 pages typed, double spaced, MLA format

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Explanation & Answer


Archiving Everything: Rhetorical Analysis- Outline
Thesis Statement: Fisher utilizes credible background, clear logical structures, and an appeal to
despair to effectively persuade his audience that archiving the planet’s landscape is of critical
I. Introduction
II. Ethos
III. Logos
IV. Pathos
V. Conclusion

Surname 1
Archiving Everything: Rhetorical Analysis
The use of rhetoric is crucial in ensuring effectiveness in the delivery of a message,
persuading an audience, and communicating with a certain target. Rhetoric usually embodies
several appeals including appeal to ethos, logos, and pathos to effectively persuade the audience
on a certain topic. The TED Talk “Why we should archive everything on the planet” by Chris
Fisher applies these appeals in persuading the audience on the need for a rigorous effort to
document and archive aspects of the planet. In this talk, Fisher utilizes a mix of these appeals to
not only portray himself as a credible speaker in the topic but also enhance a connection with the
audience and make a logically-valid argument for his proposition.
The speaker uses extensive anecdotes detailing his background in archeology hence
establishing authority in the subject. At the beginning of the talk, Fisher explains his experiences
in the Honduras rainforest and the events that led him there. He further explains how he was
using archeological methods that he had learned and applied before (Fisher). By providing the
audience with anecdotes of not only his background but also first-hand experiences in the forests,
the speaker creates a sense of credibility. He establishes authority in the field of archeology and
further convinces his audience that he is a credible speaker on the subject and hence appeals to
ethos through his credibility. The approach is highly effective because for the viewer, they get to
know the speaker more based on their past experiences and how they have shaped their
understanding of the topic. Basically, the anecdotes presenting background information

Surname 2
convinces the audience that the s...

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