Description
Great salespeople must have knowledge of their competitor’s strengths and weaknesses. A good
salesperson will adjust their selling strategy depending on their competitors. For Project 3, imagine
you are a salesperson for Verizon Wireless and have been asked by your manager to do a competitive
analysis on competitors Sprint and AT&T. Make a list of 10 parameters that can be used to compare
Verizon, Sprint and AT&T. Create a competitive analysis grid comparing the three companies. For
example
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Explanation & Answer
Attached.
Surname 1
Student’s Name
Tutor
Subject
Date
Project 3: Competitive Analysis
Parameter Categories
Sprint
Verizon
Price
$35/line for four lines $45/line for four lines
$40/line for four lines
Network coverage
Poorest of the three
second to Verizon
Regarded as the best
AT&T
in the US
Network reliability
Reliable in dense
The most reliable
Third most reliable
urban environments
even in areas with
network in the US.
but no enough
low population
frequency assets in
density.
other areas
Wireless Network
Uses the CMDA and
...