Multicultural Marketing Campaign

May 23rd, 2014
Anonymous
Category:
Accounting
Price: $20 USD

Question description

Write a 2-page paper (plus cover sheet and reference page) that discusses whether or not a US created marketing campaign for a line of health and wellness products would or would not be successful in China. What cultural concerns might need to be addressed, or would an entirely new campaign need to be created? Defend your response

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