InstructionsThe Scenario:In past years, New Orleans has been hit hard by hurricanes and other bad weather. The construction industry, working with New Port Community College, has put a renewed emphasis on training the Construction Management students to build structures that meet current building codes. You have been asked to create a flyer inviting all Construction Management students to attend a conference.For this assignment, you will need the following files:New blank Publisher publicationConstruction_ManagementCM_LogoYou will save your files as:Lastname_Firstname_Construction_ManagementLastname_Firstname_Construction_ConferenceLastname_Firstname_Merged_ConferencePart 1Open the Access file Construction_Management and Save with the file name Lastname_Firstname_Construction_ManagementCreate a form named based on the Students table, save it as Lastname Firstname Student FormAdd the following student records.Use your first name and last name for the last record.First NameLast NameAddressCityStateZIPPhone NumberDegreeKarenCrosby11171 54th AveNew OrleansLA33714504-555-0092Construction ManagementRichardEagleson12501 W Isabel StNew OrleansLA33708504-555-5832Information SystemsLarryMagg15304 Cypress StNew OrleansLA33701504-555-0362Construction ManagementFirstnameLastname12513 Frierson AveNew OrleansLA33701504-555-0186Construction ManagementPart 2Create a report using the Report Wizard that includes the fields First Name, Last Name, Phone Number, and Degree.Group the data by Degree and sort the data by Last Name. Change the column widths so all data is visible.Create a Publisher template of your choice.Save the file as Lastname_Firstname_Construction_Conference and then insert the your name in the footer.In a text box, add information about the Construction Management conference to be held on campus on March 3–4.In another text box, list Louisiana cities, such as Baton Rouge, Lafayette, that have had damage due to hurricanes.Insert and format appropriate online images.Create a business set for Mrs. Finale using the following information.Individual nameTammy FinaleJob positionDirector, Construction Management ProgramOrganization nameNew Port Community CollegeAddress12745 Dartmouth Ave New Orleans, LA 70114Phone Number504-555-0030Fax504-555-0031E-mailconstruction@NewPortCC.eduTaglineBuilding a better New OrleansLogoCM_LogoBusiness Information set nameFinalePart 3Start mail merge and choose your Access file Lastname_Firstname_Construction_Management as the data source.Filter the recipients to show only the Construction Management students.Insert the student's name and mailing address.Save the publication.Complete the merge to a new publication.Save the merged publication as Lastname_Firstname_Merged_Conference and then update the footer with your name.

Competitive AdvantageYou have learned a lot about strategic planning and the importance of having great communication between departments and sharing information using systems and processes agreed upon by the management team of a company. The ability to plan and communicate is a competency businesses look for when hiring.To assist you in the development of this competency, you will build a strategic plan for a fictitious or real business during this course. Each week you will study and ‘strategically’ create a piece of the plan. The last week of the course you will put the pieces together to create your strategic plan!AssignmentWrite a 2 - 3 page paper where you explain the competitive advantage of a real or imagined business. In your paper address the following:Select an existing business or create one of your own.Describe the business in detail.Describe the product or service.Describe the goals and objectives of the company.Finally, elaborate on the company’s strategic plan based on Porter’s Three Generic Strategies. Where do they fit and why?Note:  If you select a real company please provide a link to their web site as a reference in APA format.Carefully select the business since you will be completing additional assignments for this business in future weeks.Include a title page and 3-5 references.  Only one reference may be from the internet (not Wikipedia).  The other references must be from the Grantham University online library.  Please adhere to the Publication Manual of the American Psychological Association (APA), (6th ed., 2nd printing) when writing and submitting assignments and papers.