CUI Lululemon Turning Lemons Into Lemonade Case Study Question

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Business Finance

Concordia University Irvine

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At the end of each case study, there are approximately three to four questions. Thoroughly respond to each question. Cite at least two primary or secondary sources (not including the study or your textbook) to support your responses to a minimum of two questions. (total 5 sources, 4 outside sources and one from the reading)

Each question should be answered with a minimum of 210 words. APA style

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CASE 12 Lululemon: Turning Lemons Into Lemonade INTRODUCTION Lululemon Athletica is an athletic apparel company intended with active lifelstyles. 

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Hello there, here is the complete paper and its outline.Go through it and in case of anything, feel free to alert.Regards

Running head: CASE STUDY

1

Case Study Questions and Answers

Student’s Name
Institution Affiliation
Date

CASE STUDY

2

Question one: How has Lululemon handed various ethical issues that it has faced over the
last few years
Lululemon Company has been facing ethical issues but is solving them through positive
ethical practices. Lululemon defines the meaning of a healthier life to its customers, and its
mission to elevate humanity from mediocrity is has helped the company handles ethical issues.
The Lululemon company takes the responsibility of communities it serves seriously. The
company's mission of creating a healthier lifestyle is achieved when it applies a code of ethics to
serve customers. In a week, Lululemon Company offers free yoga classes and also provides a
discount in all athletic apparel products sold to its customers (Anderson, 2013). The company
focuses on the demands of customers as it sells fitness pants, tops and shorts. All products
Lululemon sells are of high quality, and this enhances the competitive advantage of the company
in the market.
The Lululemon Company in its operations believes that maintaining customer
relationships is not a concept depending on technology solely but the basic marketing techniques.
Therefore, the company prioritizes effective marketing strategies to influence more customers to
buy its products (Martin & Pear, 2019). Advertisers of the Lululemon company uses a code of
ethics in their operations to ensure they effectively interact with consumers and...


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