Description
Could you able to fix my project?
For the financials make sure when you do the annual numbers they all add up when you are subtracting from revenues and arriving at EBITDA and NI. Use my % as a guideline how to come up with the expense amounts . This column you don't even have to use in the table. The numbers must add up correctly throughout the tables right to the bottom line.
Must include 3 points:
1. Summary of your proposal – what type of business, where, how big, level of service,..
2. Financials – ROI return on investment – , - how much of a $ investment are you seeking, what will you need it for (not in detail, just simply stated: real estate, building, equipment, interior,...) and ROI you are planning for the investors, this amount must be corresponding with your financials to assure your commitment to the investors
3. Select 2 biggest challenges and how do you plan to overcome them – - this could be financial, human resources, marketing, competition, select two and state why do you expect them to be a challenge and how will you overcome it/prepare for it, so the investor has a confidence in you
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Explanation & Answer
Attached.
Investor Proposal
RESTAURANT IN NEW YORK
Executive Summary
The Restaurant will be a 3-star standard
The main aim is to maximize shareholders value
The target market are the middle class
The restaurant will solve low quality services
problem
The main source of finance will be from shareholders
Objectives
Main objective is to maximize shareholders value
Aims at promoting employees morale
Aims at serving customers exemplarily
Aims at attaining biggest possible market share
Aims at branding the restaurant on social class
Vision/Mission/Values
Mission: to provide high class service to customers
Vision: to be the market leader in New York
hospitality market
Values: To attain excellence in customer service
To observe integrity in all customer dealings
To enhance inclusiveness and cohesiveness
Industry Research
Restaurant operates under hospitality industry
Restaurant offers food stuffs and recreational
facilities
Marketing cuts across the board
Marketing involves both paid and unpaid media
There is a high level of competition in the market
Strategic Thinking to Develop a Winning Strategy
Restaurant business is highly competitive
Competition is on the basis of service quality
Marketing is also an important issue
Ability to serve well is based on employees’ quality
(Tovstiga 2015)
Differentiation strategy is fundamental
Employees need to be continuously trained
Strategic Planning to Turn the Thinking into
Reality
Identify the effective strategic position
Gather necessary people and information
Perform the SWOT analysis of the business
Come up with the strategic plan
Implement the strategic plan
Monitor and control performance continuously
Strategic Partnerships/Relationships
Will involve research and development institutions
Will look for quality suppliers
Value added resellers will be involved for marketing
Will engage promotion firms for marketing
Will consult design firms for facility differentiation
Critical Success Factors
Effective training and education of employees
Management commitment and excellence
Customers’ high level of satisfaction
Orientation of the staff members (Yeoh & Popovič
2016)
Communication of performance improvement
Quality department to enhance corrective actions
Goals: Employees
Goals: Attain a high level of motivation
Be highly experienced with the customer service
Measures of satisfaction: Positive feedback from
employees
High level of productivity
Cont..
Tasks to attain goal:
Train the employees continuously
Motivate the employees as a routine
Recognize efforts made by employees
Involve employees in major decision making
Enhance free flow of communication
Cont..
Linkages: Free communication with leaders
Teamwork enhancement among the employees
Readiness levels:
Training readiness level
Technology readiness level
Commercial readiness level
Productivity readiness level
Goals: Customers
Goals: To attain high level of satisfaction
To attain a high customer retention level
Measures of satisfaction: Positive feedback gained
from customers
Rate of come back made by former customers
Cont..
Tasks to attain goals:
Train employees effectively for better service delivery
Enhance free flow of communication from customers
Immediate response to customers queries
Differentiation of services offered at the premises
Cont..
Linkages: Engagement through social media
One on one engagement with customers
Readiness levels:
Training readiness level
Technology readiness level
Commercial readiness level
Productivity readiness level
Goals: Shareholders
Goals: To maximize shareholders value
To earn full trust of the shareholders
Measures of satisfaction:
Positive feedback from shareholders
Level of profits from the restaurant
Cont..
Tasks to attain goals:
Enhancement of integrity in business dealings
Enhancement of quality staff members
Promotion of the business effectively
Free flow of communication with shareholders
Cont..
Linkages: Free flow of online communication
Routine meetings with the shareholders
Readiness levels:
Training readiness level
Technology readiness level
Commercial readiness lev...