CSU Organization Goals Setting Strategy Presentation

User Generated

zbagn299

Business Finance

Colorado Technical University

Description

Based on your discussions with Michelle, you have developed a clear picture of the environmental issues that will affect the initial release of the new product. As you compile your notes, the phone rings.

"Hello?”
“Hi. This is Michelle. I want to touch base with you about your presentation to the board next week. Do you have any questions about the upcoming meeting?”
“Thanks for calling,” you say. “You have good timing. I was just reviewing my notes and working on my PowerPoint presentation. I think I’ve covered the areas we discussed at our last meeting. Do you have something else that you want me to include?”
“Oh, good,” says Michelle. “Yes, I’d like you to share 3 or 4 goals for the marketing project, too. Make sure these goals are specific as possible. You might want to lead with the goals, but I’ll leave that up to you. Naturally you’ll need to do some research to determine the types of goals that are relevant for a new product project like this. Be as specific as you can when outlining realistic expectations.
“Okay,” you say as you jot down more notes. “Anything else?”
“Just be sure to include your thoughts about whether we should develop a product that can be marketed world-wide. You know that is one of their main concerns. You’ll have about 30 minutes for your presentation. ”
“Will do. Thanks for the information. I think about 10–15 slides should be about right for a 30-minute presentation.”

The students should list and explain 3–4 goals that a company in this situation should set for itself. The explanations should be 2–3 sentences each, and they should include citations from the text and other sources. Each goal should be as specific as possible; for example, the goals might include—among other things—the following items:

  • Sales in dollars or units
  • Market share
  • Customer awareness
  • Profit
  • Return on investment
  • Customer satisfaction

Unit 1 IP Instructions

Create and submit a 10-15 PowerPoint slide presentation (at least, more is better), & each slide should include 200-250 words each in the notes section of each slide (at least, more is better) on the following:

The students should list and explain 3–4 goals (at least, more is better) that a company in this situation should set for itself. The explanations should be 2–3 sentences each (at least, more is better), and they should include citations from the text and other sources. Each goal should be as specific as possible; for example, the goals might include—among other things—the following items:

  1. Sales in dollars or units
  2. Market share percentage
  3. Customer awareness percentage/rate(s)
  4. Profit in dollars
  5. Return on investment percentage
  6. Customer satisfaction rate(s)
  7. The students should also discuss the advantages and disadvantages of limiting a product's release to the domestic marketplace instead of including the international marketplace.


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Explanation & Answer

Attached.

Goals Setting Strategy for a
New Product
Name
Course

Instructor
Institution
Date

Introduction
❖ The purpose
❖ Planning
❖ Customer consideration
❖ Research and development

❖ Marketing team

Goals of launching new product
Increase sales volume
❖ Goals of launching new product
❖ Increase sales
❖ The goal of launching new product in the market is to facilitate organization growth by
increasing sales volume of new product.
❖ The success of the new product in the market is attributed to maximum sales that meets the
organization’s targets.

Market share
❖ Market share entails the company control and dominance in both local and international
market

❖ Introducing new product in the market enables the company to achieve a large market share
by penetrating new markets
❖ In a globalized economy firms are striving to reach out for new market opportunities across
borders to minimize competition pressure.

Customer...

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