Description
I will post an article about Nike Air Jordan, please read the article and then write a reading review. Please use MLA format. Please write a litlle bit more than 2 pages, I will give you more tips for that. Thank you!
Explanation & Answer
Here you go. In case of any further inputs please let me know!All the best!I appreciate working with you!
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Introduction
Nike Air Jordan has travelled long to enjoy the success it exhibits today. The brand began
its revolution in 1964. During this period, sports shoes were boring with the colours restricted to
white, and the only addition pointed to the company logo. The company was initially known as
the Blue-Ribbon Sports and did all within its powers to succeed and produce quality and
attractive basketball shoes. Later, the company was renamed Nike after the Greek Goddess of
victory. To date, the company has evolved and significantly impacted its improvement and
articulation. In this case study, we are going to look into the success of a player who was used to
foster the brand and also the technological marketing strategies deployed to make the company
successful.
The technology and the improved branding of the shoes
Despite the brand focusing on ath...
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