Hotel Creation Project

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Business Finance

Troy University

Description

Hotel Creation Project

Assignment Instructions:

Create a Hotel– You will work in groups to create a new hotel property. This hotel is not to be a chain property (e.g. Hampton Inn, Embassy Suites, etc.) and can be located anywhere in the world. Each group is responsible for deciding the: theme/concept, design, sales & marketing, pricing strategy, service style, costs, estimated revenue, target market, safety policies, attendance policies, room types, and F&B to be offered. This project will utilize the same topics/concepts taught in this class in a real-world simulation style project. Your job is to apply the concepts into an idea that would work as a legitimate hotel operation.

This is a group project, so you just need to write theme & concept .We chose the theme "Resort in Nature". The main idea is eco-tourism. The name of hotel is "The Enchanted Garden" You can use Mashpi Lodeg as an example.The location you can choose by youslef.

Theme & Concept (30 points): Each hotel will have a unique theme and concept. What type of hotel will this be? Will it be modern or traditional? What amenities will you offer? Who is the target market? Everything should center on the theme and concept. The theme and concept needs to be clear and concise. You should be able to support why your group selected this theme and concept.

You need to do document and powerpoint for this assignment

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Explanation & Answer

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Student’s Name
Professor’s Name
Institutional Affiliation

Introduction
➢ Hotel experience magical, unique to all clients.
➢ Hotel Located in woods, beautiful bushes of

Chongqing, China.
➢ Located near Yangshou Lake.
➢ Gives hotel warm, cold breezes that bare tranquil.
➢ Get to experience both modern and traditional
experience.
➢ Nature takes its course as you relax.

Why Resort in Nature?
➢ Serves as a combined haven for village and town-life.
➢ Fascinating trees, wildlife of China brought to life.
➢ Over 450 species of plant and animal life.

➢ Exposes to sunny and bright side of hotel experiences.
➢ Aromatic freshness from city flower of Chongqing

Services Offered at the Gardens
➢ Range from hotel to entertainment and food and

beverage.
➢ Services mixture of perfection, artistic presentation.
➢ Rooms and suites with all kinds of classic, modern
décor.
➢ Excellent wine and dine experiences with food/cuisines
from across different cultures.
➢ Spa/Swimming pool experiences, exploration to
Yangshou Lake.

Target Market
➢ The Enchanted Garden targets all kinds of clients.
➢ Services tailor-made for diverse ages, cultures, walks of

life.
➢ Anyone who wants to have a feel of tranquil nature
walks...


Anonymous
Just what I was looking for! Super helpful.

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