Description
Traditional advertising vs. social media advertising: Which one is more effective on consumer purchase decision.
Guidelines for Research Project
Here are the different sections of the research report.
1. Establish the need for marketing research. A one to two page write up describing the reason behind this study.
- Define the problem -- What is the real problem you are trying to solve through your research.
- Establish research objective -- Specify what information will be collected to solve the problem by facilitating selection of a decision alternative. (review page 50-57)
- Determine research design -- How would you design your research? This should include research type, purpose, time frame, scope, and environment.
- Identify information type and sources – What type of data would you collect and what are the sources of your data?
- Determine methods of accessing data – How would you reach out to your research participants?
- Design data collection forms – You have to develop the questionnaire survey to collect the data for you study.
- Determine sample plan and size -- What would be your sample size and how would you determine the sample size?
- Collect data – You need to collect the data using your survey questionnaire for you study.
- Analyze data – Analyze your collected data; mention the technique and tools you used to analyze the data.
11. Prepare and present the final research report – Summarize the findings of your research study.
Also include your recommendations in this section.
include no more than 5 pages PPP
Explanation & Answer
Attached.
Running head: TRADITIONAL ADVERTISING VS. SOCIAL MEDIA ADVERTISING
Traditional Advertising vs. Social Media Advertising
Name
Institution
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TRADITIONAL ADVERTISING VS. SOCIAL MEDIA ADVERTISING
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Traditional Advertising vs. Social Media Advertising
Previously, businesses relied on traditional advertising which seemed not to be effective
for marketers to engage their potential customers. various channels of communication facilitate
traditional advertising and they are broadcasting, print, as well as direct mail alongside other
forms of advertising. While it was possible for marketers to reach out to their customers by
engaging traditional advertising, it was costly for them. This was particularly a serious issue to
small businesses that relied on advertising to promote their growth by tapping new customers
and at the same time, maintaining their loyal customers because the costly process slowed the
growth of these businesses (Frandsen, Thow, & Ferguson, 2016). However, engaging social
media advertising seems to be the ultimate solution for businesses and so, this paper presents
why social media advertising is way much better than traditional advertising. This will be by
covering various areas which are problem definition, research objective, research design, and
data collection, as well as analysis.
Need for Marketing Research
Businesses always conduct business research for various reasons. First, by conducting
business research, it becomes easier for businesses to gain a solid understanding of their
customers. in other words, the businesses will identify the ideal customers who intend to
purchase their products, their purchasing behavior of the customers, the preferences, as well as
the interests in the product. Drawing this information after conducting marketing research will
allow the businesses to map the whole profile of its ideal customer. Being informed about the
customers will enable businesses to determine the size of the market as well as the factors that
compel them to make a purchase (Frandsen, Thow, & Ferguson, 2016). Secondly, by conducting
marketing research, businesses become solidly informed about their competitors along with how
TRADITIONAL ADVERTISING VS. SOCIAL MEDIA ADVERTISING
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to approach the market. By conducting market research, businesses will be able to examine the
market to pinpoint not only the player but also thos...
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