Running head: [SHORTENED TITLE UP TO 50 CHARACTERS]
Evaluation and Control
Evaluation, and Control
[SHORTENED TITLE UP TO 50 CHARACTERS]
In strategic process, evaluation and control are deemed as a double-edged sword. When
one is lacking, it can no longer be referred to as a sword; the organization strategic planning fails
to be a success. Both concepts are essential in marketing development for every organization. A
better illustration is the case for Apple on how evaluation and control facilitated the strategic
objectives (Nielson, 2014). Right from the implementation process in the development of global
strategy, social value, diversification and innovation, including governance and ethical
consideration (David & David, 2019). At this phase, the objective is to administer the plan on
time and promptly fo...
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