Humanities
San Diego State University The Daily Grind Marketing Segmentation Discussion

San Diego State University

Question Description

I’m trying to study for my Marketing course and I need some help to understand this question.

Promet

You recently graduated from Empire State University with a degree in Marketing. You loved your time at Empire State and have made numerous friendships with faculty members, current students, and community members. Because of this, you want to remain in your college town and achieve your dream of opening your own coffee shop, The Daily Grind. Before you can open your business, you know that you need to divide the market into segments to develop customer profiles in order for you to determine which segment of the market you want to target. You have decided to focus on a handful of variables that represent all four market segmentation bases (demographic, geographic, psychographic, behavioral).

Please no quotes should be added! nothing should be used from online!

In two or more fully formed paragraphs, identify and explain at least one variable within each base of market segmentation that should be used to segment the market to create a customer profile of patrons appropriate for The Daily Grind

NO PLAGIARISM PLEASE

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Final Answer

Attached.

Running head: THE DAILY GRIND: MARKETING SEGMENTATION

The Daily Grind: Marketing Segmentation
Name
Institution

1

THE DAILY GRIND: MARKETING SEGMENTATION

2

The Daily Grind: Marketing Segmentation
Market segmentation is currently the most effective marketing tool adopted by most
companies that serve diverse markets. Companies segment the market in terms of behavioral,
demographic, geographic, and psychographic. The main benefit of the strategy is to gain more
customers and boost the rate of growth for the company in terms of market share, e...

henryprofessor (72675)
Purdue University

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