Running head: CROWDFUNDING
Crowdfunding is a way that enables charities, businesses, and individuals to raise money.
Organizations and people donate to or invest in a crowdfunding project and in return, there is a
potential reward or profit. This has become a popular way of getting funds for startup businesses
and new projects nowadays. This method is increasingly becoming popular and experts estimate
that this industry will continue growing and by the year 2025 it will be over $300 billion
(Hildebrand et al., 2016). For this paper, I investigated a number of the current crowdfunding
sites and the opportunities available. I identified three opportunities from three different
crowdfunding sites in which I would be willing to invest. These sites are StartEngine,
Kickstarter, and WeFunder. This is a report of the company and entrepreneur I would invest in
and the product I would pre-purchase. These are opportunities that I thought would be
HYLETE, Inc. is a brand founded on a fitness lifestyle that deals with women’s and
men’s apparel, cross-training shoes, and backpacks, that is open to investing. This opportunity
was found at a crowdfunding site known as StartEngine and the link
is https://www.startengine.com/hylete-2019. This is among the largest equity crowdfunding sites
in the world and it facilitates investors to purchase equity in companies raising up to 50 million
dollars. This site does not take equity from Reg CF companies like some of its competitors.
HYLETE, Inc. is a company that deals with fitness apparel that believes that its impact
should be felt beyond the products they sell. The company was founded in 2012 and it has been
growing its product lines. HYLETE, Inc. is offering millions of shares of the common stock of
the company at $1.00 per share, and the minimum shares per investor are 500 shares ("HYLETE,
Inc.", 2019). The company is founded on quality and innovation and it works with experts to
promote fitness. I selected this company because it is transparent with its financial statement, and
hence I could easily access them. From the company’s financial statements, it is doing well in
terms of its revenues. So far the company has conducted seven rounds of crowdfunding, all
successful and I believe the current round will be successful too considering the current sports
apparel market. I believe the brand will be successful since the company has strategically
positioned itself over the years making high-end lifestyle and performance footwear, gear, and
apparel for both women and men. The brand has a high following on social media which is
important for its growth. I believe the company will be successful because already it has raised
$1,069,865 from 1,114 investors ("HYLETE, Inc.", 2019).
The company has numerous advantages over other companies starting with the fact that it
has already established product lines in lines which are growing, with cross-training shoes being
the latest product launched. The target market for the company is the sports apparel marke...
15 Million Students Helped!
Sign up to view the full answer