Media and Business Paper

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Paper (30%) Due date: See syllabus. Late submissions will be penalized 3% for each day – including Saturdays and Sundays – that they are overdue. Assignments that are submitted seven or more days after the deadline, will not be accepted, and will receive a 0%. Length requirements: 1500-2000 words, including the title and bibliography/works cited pages. For every 100 words under or over the word count, papers will be penalized 2%, e.g., a 1250word paper will incur a 4% penalty, while a 2125-word paper will be levied a 2% penalty. Formatting requirements: Double-spaced, 12-point font, Times New Roman/Arial/Cambria. APA citation style, with a bibliography or works cited page and a cover page that includes student name, number, and course information, along with an original title (e.g., “I’d Buy That for a Dollar!: Canadian Newspapers, the Internet, and the Death of Journalism”). Students should upload their assignment to Avenue to Learn as a Microsoft Word document (.doc or .docx); those using Keynote, LibreOffice, Google Docs, etc. should export their papers as Word or Word-compatible documents. Files should be named as follows: “Surname-FirstNameStudentNumber,” e.g., “Shin-Dale-1234567.docx” Research requirements: Students must cite or refer to at least five (5) academic sources, of which no more than two (2) can be from the course assigned readings. (Course assigned readings do not have to be used; all four academic sources can be from outside of the course.) An academic source can include an article from a peer-reviewed journal, a chapter from a text published by a university or scholarly press, etc. If students are unsure as to whether a source can be considered sufficiently academic, they should ask the instructor to confirm its acceptability. Turnitin: Students can upload papers to Turnitin through the module on Avenue to Learn. For their paper to be accepted for grading, students must produce a similarity index score lower than 20%. Papers submitted with a score of 20% or higher will not be graded, and will be considered late after the due date, until they are resubmitted with a satisfactory score. Assignments can be resubmitted as many times as necessary in order to produce a satisfactory score. Note: students who submit their assignment on the due date may not receive their originality report until after the deadline. In the event that an assignment has been submitted on time but an originality score of 20% or higher is revealed after the due date, the student may be required to resubmit the paper; otherwise, the submission will be considered a breach of academic integrity. Instructions: Students may choose one of the following topics: 1. Describe the political economy of one of the major entertainment industries (movies, television, music, video and computer games, book publishing, comic books), with an emphasis on the trends towards concentration of corporate ownership, and explain their connection to one of their most visible or established genres (e.g., superhero action films, reality television, pop music, AAA or indie video games, superhero comics). In particular, illustrate the relationship between the economic underpinnings of the chosen industry and the rise (or fall) of the corresponding genre, and identify any developments that might be deepening or disrupting that relationship. 1 2. Choose one of the major entertainment industries (movies, television, music, video and computer games, book publishing, comic books) and summarize the political economy of that industry, and consider how the Internet and digital technologies, networks, and media have impacted that industry, either positively or negatively, either by producing new business opportunities, or raising fresh economic, cultural, or other kinds of challenges. Be sure to identify the role that new online-based organizations, platforms, and actors (e.g., Netflix, Spotify, Soundcloud, indie publishers or developers, pirates) are playing in this changing landscape. 3. Consider the state of journalism and news media, and the effect that concentration of corporate ownership has had on both the business and practice of producing news. In particular, discuss the consequences of the corporatization of news media for the quality and type of news available from mainstream news organizations. 4. Examine the relationship between journalism and the Internet, focusing on the role either of citizen journalism or social media and search engines in reshaping the news industry. In particular, discuss the positive and negative impact that citizen journalism or social media and search engines are having on the way the public receives and consumes news. Note: students may produce another topic to write their paper on, either out of whole cloth or by modifying one of the preassigned questions, but it must be approved beforehand by the instructor. The purpose of this assignment is to demonstrate the student’s ability to specify a topic that relates to the course themes and independently research and write on that topic; identify some contemporary examples that illustrate or dramatize the argument they are seeking to establish; and articulate and expound an informed, well-reasoned critical opinion in regards to that topic. As such, the paper will be evaluated according to the following three criteria: 1. persuasiveness and rigour in arguing for a particular position or perspective in relation to the chosen theme from the course, as illustrated through references to contemporary examples, issues, and debates about digital culture related to that theme; 2. relevance, use, and explication of academic sources, that is, how judiciously they choose and faithfully they reconstruct the scholarly literature on the chosen theme from the course, demonstrating that they have undertaken a studied engagement of the course material and/or external scholarship through quotes, paraphrases, etc.; 3. quality of writing, as reflected both in the attention to proofreading, editing, citations, etc., to limit typographical, grammatical, and other errors, and in the observance of the assignment’s formal and technical requirements, e.g., citation style, spacing and margins, etc. 2
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Explanation & Answer

Attached.

Running Head: MEDIA AND BUSINESS

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Media and Business
Name
Institution

MEDIA AND BUSINESS

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Media and Business
In recent times, the film industry has enjoyed the concept of trans industrialization in a bi
d to increase revenue and capitalize on film brands and other title lines. It is normal for film studi
os to want to capitalize on this and even improve the title lines so as to make more money from a
film (Gao,et al,2018). This has been the case with Star Trek,Disney's Lilo and Snitch and Time
Warner's Batman.These brands have grown from the mere motion pictures that resonated so wel
l with audiences to all sorts of merchandise including toys,clothing lines and posters. The trans in
dustrial concept has, however, been a distraction for creatives; taking their mind of making artisti
c and creative pieces to placing an emphasis on film concepts that can sell easily.The title most r
ecommended in this case is usually the one that can resonate well with marketing ventures includ
ing theme park rides, merchandising and general appeal to the audience.
As regards the concept of synergy,we can expound it further to include how brands differ
from franchises.The same can be said of how synergy is used or implemented in trans industriali
zation of films(Gao,et al,2018). This can be through a variety of means including repackaging,re
circulation or having collaborative marketing efforts with other known brands as well. The probl
em with synergy is that it is an indicator and, in most cases, it implies that the corporate sector kn
ows what the market needs. In the franchising activities for the Star Trek sequel (which changed
to Star Wars), for example, the film studios sold glow sticks that looked like the swords in the fil
m Star Wars. Other merchandise included costumes and suits worn by the characters in the movi
e.
The creation of title lines for Star Trek originally began with the NBC television show cal
led Wagon to The Stars. The idea had been pitched to NBC by the show’s brainchild,Gene Rodd
enberry, who pitched it Desilu Productions, and together with NBC formed the show which was

MEDIA AND BUSINESS

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characterized by a science fiction background. The show had other highlig...


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