Description
CUSTOMER ANALYSIS (Segmentation, Targeting & Positioning) On Coca Cola
hello i just need the targeting and positioning analysis for coca cola not the segmentation for my marketing report. id prefer internet sources but its not a big deal
http://anandahussein.lecture.ub.ac.id/files/2015/0...
ill also provide a sample report (on nutella) as an attachment so you know how im expecting it to somewhat look alike (just look at the S.T.P part not the whole thing, starts end of page 8 and ends on page 10 my groups using that format for our coca cola report )
Explanation & Answer
Hey,👇 Here is the work👇 . Please feel free to contact me for any clarification you might need.
Coca Cola: Targeting and Positioning
Name:
Professor:
Targeting Strategies.
Coca Cola Company is the most successful multinational company in the soft drink industry with
a presence in more than 200 countries (Coca-Cola, 2016). The company employs multi-segment
targeting strategies, ensuring that it is strategically positioned in the market. Everyone is a target
customer for Coca Cola irrespective of gender, age, profession or economic status. The customer
characteristics targeted are, a mobile generation, connected, progressive, love media exposure and
like enjoying themselves.
The company does not target a specific segment but adapts its mar...
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