Modify my draft

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3. Business Priorities and Plan 3.1 Investment Outlook According the research, the proportion of foreign direct or indirect investment shows a decline trend. Many members who are moving outside of China report slower growth and increasing costs as reasons for decreasing their investments, Services and Technology & Other R&D Intensive companies comprise the overwhelming majority of those who have left the market due to market access barriers. Okamoto is also face to the shock waves of this kind of change of China’s business environment. Statistically speaking, more than 5 million Chinese travelled to Japan and brought a consumption upping to 100 billion RMB. And the condom of Okamoto once out of stock. At the same time, Okamoto turns to down in its homeland and faces high logistic fees. That motives the headquarters of Okamoto to take direct investment and set up factory in Guangzhou province in China this year. It’s easy to see that, as for Okamoto, the opportunities far outweigh challenges. 3.2 Strategies and Priorities 3.2.1 Innovation In condom’s market of China, Durex, from England, remains the top one, followed by Okamoto from Japan. Though both of them take more than half market share, various challenges turn up. Like the characteristic of Okamoto is high quality but a little bit higher prices, it hard to extend volume growth. And the title of “the thinnest condom” was banned and took away by rival. So to speak, the brand influence is gradually decreasing in China. Facing fierce competitive, Okamoto insists to find opportunities by means of technology and R&D. Except the basic requirements of International Organization for Standardization , Okamoto gives itself a set of higher requirements. Depending on powerful R&D ability and supports of technologies, Okamoto makes a set of breakthroughs in its field, and lunch several new products one and after another, like 0.03mm, OK, SKINLESSSKIN, PPT. And the products of Okamoto have got the first place in the test of comfort, figure and odor, hold by Stanford University during three years. 3.2.2 Localization Depends on the report, more companies’ revenues come from localization products, and the percentage of revenues coming from products or services that were locally designed, developed or at least tailored to local requirements has continually rising. To break into the market, set a distinctive enterprise image and identify target consumers group, Okamoto promotes the localization progress. Deferent from the wild image of Durex, it is reserved. Okamoto dealer person in charge said that, “The Okamoto is more intended to the ‘literary youth’.” The literary youth are a group of knowledgeable, young Chinese people who like to embrace an artistic and spiritual way of life, and this statement was form Weibo of a famous youth- writer Hanhan. It’s also vital that companies use digitalization to enhance their sales, marketing, distribution and customer relationship management in China. Utilizing the media marketing, Okamoto steps closer to their Chinese consumers, and also open a new virtual online market. 3.3 Stumbling Stone to the HR and Resolutions 3.3.1 High Salary and Policy Rising salary and wage expense is the number one Human Resources challenge in 2016, followed by the cost of social benefits. The Okamoto also has to deal with the problem of Chinese Labor Laws. Labor law compliance has been focus for foreign companies due to their internal global compliance and risk management policies and the inconsistent enforcement of labor laws in China. To solve the obstacles, Okamoto tries to introduce labor-saving technologies such as computerizing the production process, or by moving production facilities out of high-wage zones and into lower-wage inside or outside the country. 3.3.2 Recruiting Senior Executives and Staff The problem of human resource discordant to the need of companies requires Okamoto to introduce expertise into China, at the same time, hire the right talent and develop staff in China. To establish reward and punishment systems, sound promoting systems, harmonious working environment, undisputedly, are good resolutions. On one hand, promoting the foreign senior executives living standards, and giving them sense of belongings. On the other hand, continuing focus on developing its Chinese people, ...
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School: UC Berkeley

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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