From the second e-Activity, propose the new target market
segment for the product and its accompanying pricing strategy (for
example, bundling and couponing). Provide a rational for why you feel
the new target market and pricing strategy would be successful and the
likely impact to the profitability of the firm.
pharmaceutical industry often has the luxury of implementing pricing
strategies that appear high to consumers. Take a position on the
fairness of the industry’s approach to pricing pharmaceutical products
including offering an alternative strategy that may be more palatable to
consumers. Provide a rationale with your position.