case study - Evie.ai: The rise of artificial intelligence, and the future of work

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anwynyzbhfn

Business Finance

Prince sultan university in Saudi Arabia

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I need someone to check my project and complete the last point.

Attached below is the rubric of the project and my work that needs to be checked the report should not exceed more than 2500 worlds and 5 references should be from the library.

This is the feedback of the first section (1-1.4) of the report i correct some points i need someone to recheck my work and complete the other points:

1) Use consistent font and font size. The second page in Table of Contents should begin with 1. Overview.

2) Do not use pronouns e.g. we, our, I etc. in business report writing. Write in neutral form.

3) There are problems with the use of the English language. Issues with grammar, and sentence construction that lead to fuzzy meanings need fixing. Furthermore, you do not begin a sentence with a small letter.

4) You wrote: "Certain specialists, quite Nilsson (1980), accept that AI could be critical to our comprehension of man-made reasoning. " What does this sentence mean?

5) I do not see in text citations. Why?

For example, you wrote: "The global artificial intelligence (AI) in the retail market earns $720.0 million in 2018 and is predicted that CAGR (compound annual growth rate) will reach 35.4% during 2019-2024 (forecast period)." Obviously, the figures come from an article.

6) In Development of Tech Companies section - Explain more about the development of AI in just 2-3 companies only. You do not need to mention so many companies but you say nothing about their development of AI i.e. what are currently being undertaken about AI ?

7) In Definitions and Examples section, I do not see exactly the definitions. Throughout the section you describe examples.

8) References lack journal articles. Moreover, the one that seems to show a journal article does not have complete citation and follow correct APA citation: Daewon Lee, Jong Hyuk P. Future Trends of AI-Based Smart Systems and Services: Challenges, Opportunities, and Solutions. (2019). Journal of Information Processing Systems; , 717–723. doi: 10.3745/JIPS.02.0113

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Programme Title Course Title Course Code Assignment Title Instructor Due Date Assignment Format Assignment Length Submission Format Bachelor of Science (Marketing), Bachelor of Science (Accounting), Bachelor of Science (Finance) Management Information Systems BUS 373 Evie.ai: The rise of artificial intelligence, and the future of work (individual submission) Associate Professor Dr. Norshidah Mohamed Milestone: November 14, 2011 (2%) Final report: November 28, 2019 (7%) Presentation: November 28, 2019 (3%) Written report See below Electronic Submission (Turnitin) Assignment Remit 1. Read and understand the case. This case requires you to do a research especially for sections 1 and 5. 2. Write a report (see template with section titles and guidelines for required information) about your analysis of the AI trends and analysis of the business case – maximum word count 2,500 (not including the Appendices). Your References are in the Appendix. Use APA style format. http://libraryguides.vu.edu.au/apa-referencing/getting-started-in-apa-referencing 3. The report should have a cover page with key information about the course title, course code, assignment title, student’s name and student number. 4. Each page (except cover page) should be numbered, and centered at the bottom of the page. 5. The second page should only have the Table of Contents. All page numbers and section titles should align with the Table of Contents. Do not draw a table with visible lines in the Table of Contents. 6. Use consistent font (Times New Roman) and font size 12 for text throughout the report. 7. The report should have only the first line indented 2.54cm from the margin for every para. 8. Students should make every reasonable effort to apply relevant principles when analyzing a case (e.g. section 4). 9. Do not use pronouns (I, we, they, you, my, our, theirs etc.) in a business report. Refer to Evie.ai throughout your report. 10. Consult the grading criteria. Submit the report through the Turnitin link. Report will not be graded for similarity score above 30%. Marks will be deducted for score between 21-30%. Course Learning Outcomes Demonstrate the ability to: 1. communicate well. 2. read and understand a case in total so as to respond to questions in a more integrative manner. 1 ORAL PRESENTATION EVALUATION RUBRIC 1) Student name: 0 Below expectation Organization Content Posture and eye contact Use of time Attire & general appearance Visual presentation No logical or disorganized sequence of information Questions & answers Total: Overall total marks: 3 Exceeding expectation Generally acceptable sequence Excellent and logical sequence Fulfills most of the requirements of the assignment, and discussion is specific to the context Maintain good eye contact most of the time and good posture Good time management and keep an appropriate pace for each point presented Good standard of business dress & tidy appearance (e.g. hair) Fulfills 1-2 requirements of the assignment Fulfills the minimum requirements of the assignment No eye contact and poor posture Very little eye contact Presentation is either extremely short or long Exceed a little time alloted Some eye contact and maintain acceptable posture with audience Mostly stay within the time frame Casual or inappropriate attire with no respect to occasion (e.g. t-shirt top & sweat pants) Semi casual (e.g. t-shirt top and skirt), too much accessories or hair is untidy Meet minimum standard of business dress Does not use visual aid or uses visual aids that does not support the text and presentation No or poor confidence Most parts of visual aids do not support the presentation Student uses visual aids that in general support text and presentation Student uses visual aids that relate well to text and presentation A little confidence exhibited although other signs are visible (body movement, pause etc.) 1-2 incorrect pronunciation is visible Confidence level is average Confidence level is excellent Student tried to answer the question but elaboration not specific to the context Disclose 1-2 references Student can answer but fail to elaborate Student answers all questions with excellent elaboration Disclose at least 5 references Disclose most references (at least 10) Mumbles, incorrect pronunciation all the time and soft Student cannot answers questions, and cannot elaborate No reference disclosed Reference 2 Meet expectation Does not fulfill any requirements of the assignment Confidence Elocution 1 Developing expectation Some logical sequence of information is visible but the rest seems unclear Clear pronunciation in some parts of the presentation Excellent and precise pronunciation in all parts of the presentation WRITTEN EVALUATION RUBRIC 1) Student name: Organization Ideas Below expectation 0 Lacks an identifiable introduction Developing expectation 1 Presents the topic but lacks clarity Meet expectation 2 Presents the topic but does not engage the reader Exceeding expectation 3 Clearly presents the topic in informative manner Logical flow No logical flow, confusing, and choppy all throughout Sensible flow but generally inconsistent Logical and consistent flow all throughout Layout Poor or no labeling of sections, subtopics, tables and figures all throughout Mostly improper and inconsistent labeling Generally sensible flow but one or two sentences / paras are inconsistent One or two sections, subtopics, tables and figures are not properly labeled Sentencing Poor sentence connection, long sentences Some acceptable sentences but generally not clear enough Generally acceptable sentencing but one or two elements not clear enough Excellent connection with clear sentences Conclusion Lacks an identifiable conclusion Conclusion presented but lacks contextual clarity Summarise and repeat what has been said Problem statement No identification of statement Too broad or too narrow and loosely presented Evidence of support Missing or irrelevant supporting ideas One or two support found for ideas One or two elements of the problem statement are not clear Generally relevant support of ideas Summarize and offer excellent overview of the topic anticipating future development Clear and focused statement Introduction Provision of examples Presentation of argument Reference Total: Overall total marks: No example given One or two examples given Repetitive of known facts or lack of clear point No reference Argument does not connect to evidence 1-4 references provided Adequate examples with no connection to the ideas Satisfactory argument with some evidence At least five are provided or generally outdated or lack of journal references Sections, sub-topics, tables and figures are clearly labeled all throughout Well supported with relevant details (e.g. evidence, examples etc.) Relevant examples which connect to the ideas Excellent and original argument At least 10 are provided, current (last five years) and observable scientific quality journal references BUS373 Evie.ai: The rise of Artificial Intelligence, and the Future of Work Najla Almousa 215410227 Table of Contents 1 overview..................................................................................................................................................... 3 1.1 Trends of AI ............................................................................................................................................ 3 1.2 Definition and Example of AI ............................................................................................................. 3 1.3 Global demands for AI.................................................................................................................... 4 1.4 Development of Tech Companies Globally ................................................................................ 4 References :....................................................................................................................................... 6 2. The Context (Evie.ai) 3. Business Problem 4. Problem Analysis and Challenges for Evie.ai 5. Conclusion 5.1 Summary of Future Work Design and Jobs 5.2 Ethical use of AI 5.3 The Future of Evie.ai 2 1 overview Technological advancements produce structural shifts in firm strategies and change business paradigms, Artificial intelligence (AI) is breaking new ground in delivering value to users. Through AI, scientists intend to teach machines to think and make decisions the way humans do. And many companies all over the world start to develop AI technology to reach the vision and mission fast and high quality. 1.1 Trends of AI AI has become an examination subject as significant as information representation and learning. The concern and high respect that analysts have for AI have appeared from many points of view. The main way is identified with the need to treat spread information in applications that are geologically scattered, for example, Machine learning and Facial recognition. Machine learning which also called deep learning and its an AI application that allows the computer system to automatically improve its functionality by having knowledge from experience and then using the same to process difficult calculations and functions. Machines will no longer require to be programmed separately for each function. For facial recognition used to be the prerequisite of an individual’s entry into an otherwise restricted area, Its works by identifying a human image with the help of digitally formed patterns, for example the password in iPhone x require the face recognition to open the phone. 1.2 Definition and Example of AI The definition of artificial intelligence has been changed more than one time. The researcher joins to find the definition that will talk about the combination of robotics, neural networks, and programming. And they decide that AI is a simulation of human intelligence processes by machines, especially computer systems. Artificial intelligence is a technology that is already impacting how users interact with and are affected by the Internet. Artificial intelligence (AI) found everywhere at home and on our phones, AI will be in every goods and services people will buy and use. Besides, it’s way of solving business problems. And the attention of AI rising through the years. The applications of AI include expert systems, speech recognition and machine vision.AI can be weak or strong, one example of weak AI is Virtual personal assistants, such as Apple's Siri, Which has the Internet a must to serving as a powerful database. Siri seems very intelligent, as it can hold a conversation with actual people, even giving a few jokes, but actually if some conversation not programmed to be answered it will be given inaccurate results. And for strong AI is a system with generalized human cognitive abilities which can presented with an unfamiliar task, and can be able to 3 find a solution without human intervention, For example, a machine might hear “good morning” and start to associate that with the coffee maker turning on. Another example of strong AI is , Moley Robotics has created the world's first fully-automated and intelligent cooking robot. It learns recipes, cooks them and clears up after itself. 1.3 Global demands for AI The global artificial intelligence (AI) in the retail market earns $720.0 million in 2018 and is predicted that CAGR (compound annual growth rate) will reach 35.4% during 2019-2024 (AI in Retail Market ,2019 .P154) .The factors that participate in the growth of the market include the increasing investments in AI by retail companies and expanding e-retail industry. the AI, retailers have been able to automate their work processes, knowing consumer behavior, and saved relevant data through the adoption of different advanced technologies, such as machine learning, natural language processing (NLP), and computer vision. The global AI market split according to technology, industry vertical, and geography. Based on technology, the market is divided into machine learning, natural language processing, image processing, and speech recognition. And for industry vertical, the market is split into media and advertising, telecom, retail, healthcare, automotive and transportation. And for the geographical the global AI take a part across many regions such as North America, Europe, Asia-Pacific, and LAMEA. The basic reasons of AI market fluctuations is, First, the increase in AI investment in technologies. Second, Growth in demand for analyzing and interpreting large amounts of data. Third, Increased customer satisfaction and increased adoption of reliable cloud programs. Moreover, many business are apply automation material that are integrated with AI Platform. Which can support the process of digitalization and having better result .AI can introduce new sources of growth Thus, the need for automation and optimization of business operations will drive the demand for AI-solutions, during the forecast period. 1.4 Development of Tech Companies Globally Organizations worldwide are presently undergoing an unprecedented rate of technological change. With the fast diffusion of the latest technologies into workplaces, it should be time to research by the role of technology within organizations. Information technology will get bigger and will be recognized as an element of production not only influencing organizational structure, but also becoming a big competitive issue. One example of AI technology company is APEX which is China Internet Weekly and there is a startup and legacy players alike are investing in AI technology. Some of the leaders include household names like: Amazon, Amazon.com is building a lot of its business on machine Learning-based systems, The structure of Amazon.com 4 development teams, and the focus on ML to solve hard pragmatic business problems, drives Amazon.com to develop simple-to-use and powerful ML tools and services. Also Google develop an AI vision which offers powerful pre-trained machine learning models assign labels to images and quickly classify them into millions of predefined categories. Detect objects and faces, read printed and handwritten text, and build valuable metadata into your image catalog. These AI developments increase globally in many companies because it decrease the human resources and create more accurate analytics, and turns data collecting devices into powerful diagnostic tools. 5 References : Daewon Lee, Jong Hyuk P. Future Trends of AI-Based Smart Systems and Services: Challenges, Opportunities, and Solutions. (2019). Journal of Information Processing Systems; , 717–723. doi: 10.3745/JIPS.02.0113 Kim,B. AI and Creating the First Multidisciplinary AI Lab. (2019). Library Technology Reports., 16–20. Chong .Dong,J.Understanding Programmatic Creative: The Role of AI. . (2019). Journal of Advertising., vol.48, 347–355. doi: 10.1080/00913367.2019.1654421 PR,Newswire.Global AI in Retail Markets, 2019-2024 - Demand for AI-Based Chatbots & Growing Adoption of AI-Based Image Recognition Technology . (2019). PR Newswire US. Dobrescu, Emilian M. Artificial intelligence (AI) – The Technology that shapes the World. (2018). Global Economic Observer., vol.6 series(2), 71–81. Chaib-Draa, B., Moulin, B., Mandiau, R., & Millot, P. (n.d.). Trends in distributed artificial intelligence. Retrieved from https://link.springer.com/article/10.1007/BF00155579. B.Chaib-draa.,Industrial applications of distributed AI. (n.d.). doi: 10.1145/219717.219761 Artificial firm: Technolgy, organization and woodward revisted. (n.d.). doi: 10.1016/S10478310(97)90013-4 Artificial Intelligence News: Latest Advancements in AI Technology. (n.d.). Retrieved from https://www.businessinsider.com/artificial-intelligence. 6 2.The context of Evie.ai Evie ai is virtual personal assessment that helps people to schedule meeting , handles multiple timezones, books meeting rooms, tracks to-dos, updates Salesforce and gives you insights and analytics for optimization. Effortlessly, from anywhere – with a single email or chat message. Evie ai founded by Lee Jin Hian who is worked as product Lead at Yahoo in 2010,and in 2013 he start to work in Evie ai and was supported by Singapore National Research Foundation and Productivity & Innovation credit for developing polices and funded strategic. Jin Hian named his virtual assistance with Evia because it simple and easy to remember ,after a time the company renamed the startup as “Mimetic” because they see that is interesting name ,but in 2017 the company name was back to Evia ai because the people were more aware of Evia than Mimetic . 3.Business problem According to the case many sectors not ready to use virtual assistants like Evia ai ,so the company will have a loss because they face issue with the number of user less than they expected. Also Evia ai is costly because the company should distracted more money for the team to know the difference of culture so they should do more studies and survey because knowing the users very important to reach the customer satisfaction. 4.Problem analysis and challenges for Evia ai Evia ai is a solution for many problems that companies face. In the companies there are different levels of employee so the emails will be different form employee to other, there will some secret informations that can’t reach any one as Evia is AI technology there is a chance to be hacked ,many important industries can’t take the risk and use Evia ai. Every start up face a challenges at the beginning of its journey .Evia ai is an AI that Scheduling people meeting which is integral part of everyday work life so people use to do it themselves. Many sector like banks and insurance cant depend in new technology for their security. The difference of culture is major issue for Evia ai because they in some culture will change the purpose of Evia ai for example, many users are not concern for the time and productivity . 7
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Explanation & Answer

Attached.

Introduction

A. Topic/focus of the essay
B. Thesis Statement

Body

First paragraph description

A. Summary of first piece of supporting evidence/information
B. Summary of second piece of supporting evidence/information

Second paragraph description

A. Summary of first piece of supporting evidence/information
B. Summary of second piece of supporting evidence/information

Third paragraph description

A. Summary of first piece of supporting evidence/information
B. Summary of second piece of supporting evidence/information

Conclusion

A. Restatement of thesis
B. Concluding remarks


Bus373
Evie.Ai: The Rise Of Artificial Intelligence, And The Future Of Work

Student’s Name
Professor’s Name
Course
Date

1

Contents
1. Overview ............................................................................................................................................ 3
2. Trends of AI....................................................................................................................................... 3
3. Definition and Example of AI .......................................................................................................... 3
4. Global Demands for AI .................................................................................................................... 4
5. Development of Tech Companies Globally ..................................................................................... 5
6. The Context of Evie.Ai ..................................................................................................................... 6
6.1 Business Problem ........................................................................................................................ 6
6.2 Problem analysis and challenges for Evie.ai ............................................................................. 7
References .............................................................................................................................................. 8

2

1. Overview
Technological advancements produce structural shifts in firm strategies and change
business paradigms; Artificial intelligence (AI) is breaking new ground in delivering value to
users. Through AI, scientists intend to teach machines to think and make decisions the way
humans do. Many companies all over the world have started to adopt Artificial Intelligence
technology to improve quality in services and products and to help them accelerate the
achievement of their vision (Venkat...


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