MGT312 Saudi Electronic University Internet Marketing for Al Mataam Paper

User Generated

zrfu1357

Business Finance

MGT312

Saudi electronic university

Description

  • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
  • Students must mention question number clearly in their answer
  • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
  • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted

Unformatted Attachment Preview

College of Administrative and Financial Sciences MGT 312 Assignment 3 Deadline: 30/11/2019 @ 23:59 Course Name: Decision Making and Problem Solving Student’s Name: Course Code: MGT 312 Student’s ID Number: Semester: I CRN: 11086 Academic Year: 1440/1441 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Course Learning Outcomes-Covered CLO Number 10 13 14 15 Course Learning Outcome Develop numerical skills required for quantitative decisions in complex situations. (4.1) Create a Decision Making and Problem Solving worksheet document. (4.5) Utilize technological tools and graphics as an aid to give visual display to decision making data. (4.6) Identify organized alternatives and select among possible alternative to evaluate business options. (2.10) Critical Thinking Questions: (Marks 05) 1. You are planning to start an online marketing for your KSA based restaurant chain named as “AlMataam.” a. Create a mind map to identify the essential procedures to carry out an Internet marketing for “Al-Mataam”. [Note: Mind map must be up to three levels] b. Develop a decision tree to help your online customer to determine what meal to buy from “AlMataam”. You may use any attribute you wish (cost, calories,) type of food (Veg, Non-Veg (chicken, Mutton, beef, or Fish)) Regional Food (Arabian, India, Turkish, Chinese, etc). c. As a CEO of “Al-Mataam” you have to hire a Restaurant Manager for its Riyadh location. You have shortlisted the following five candidates with their skill set. Yousuf Amal John Ahmad Julie Experience in Year Experience of Restaurant 5 2 3 0 1 Knowledge of service industry 5 4 4 5 3 Business Development Experience 1 3 2 4 4 Leadership Experience 2 2 1 2 3 Computer proficiency Good Average Good Poor Excellent a. Rate each criteria on a scale of 1-5. In this case, 1 is less important and 5 is most important. Based on the weightage and criteria identify the most suitable candidate. [Please answer in the next page] ANSWER
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

a) A mind map highlighting internet marketing procedure for the restaurant.

Market
research

Establishing
connections
with
delivery
services

Writing
articles
and
reviews

Availing the
menu of the
restaurant
online

Official
website
Agencies vs
brands

Use of ads
on
internet
platforms
Creating online
monitorization
mecha...

Similar Content

Related Tags