Description
head to this link and listen to three podcasts not used for a case study:
http://www.npr.org/podcasts/510313/how-i-built-this
When you are finished, please submit a response paper to canvas. Include which podcast you listened to, and your overall thoughts of the company, the entrepreneur, and the work that was done to get the company going.
Some questions to think about as you write your response: (Use brief sentences 2-2-3 to answer questions)
- Did the entrepreneur(s) ever think the company would fail?
- How much money did the entrepreneur(s) start with?
- What research was done before the company began?
- What is the product/service and is that different than what the entrepreneur is really selling? (It has been said that a Lamborghini salesman is selling a lifestyle, not just a car.)
- How was the existing industry disrupted by the new product/service or company?
- How did the company build clientele? Inventory? Assets?
- How were products/services moved in the beginning?
- How was the product/service marketed in the beginning, and how different is the marketing strategy now?
Explanation & Answer
Attached.
Running Head: THE PODCASTS
1
The Podcasts
Name of student
Institutional affiliations
Date
THE PODCASTS
2
Did the entrepreneur(s) ever think the company would fail?
In an Outdoor Voices company, Tyler Haney, the Chief Executive Officer, on the process of
growing the business knows that there is a possibility of failing though one gets up after a
while. It is also true that Jake Burton had thought of failure while starting Burton snowboard.
Gimlet media company thought of navigating the media seas, which are stormy and endure
independently, but eventually decides to be a risk, and an offer came from Spotify.
How much money did the entrepreneur(s) start with?
To start a business, the entrepreneurs do not need a large amount of money instead they need
the idea. For instance, Tyler starts a business with her two-piece kit, and when her opinion was
absorbed she receives $7.5Milli...
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