Read the CRM at Minitrex Case Study on pages 243-245 in the textbook. Answer the Discussion Questions at the end of the Case Study.

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gneha1431

Computer Science

Organization Leadership and Decision Making

University of the Cumberlands

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Read the CRM at Minitrex Case Study on pages 243-245 in the textbook. Answer the Discussion Questions at the end of the Case Study.

Your responses must be complete, detailed and in APA format. All work must be 1 FULL page, single spaced, 12 font Times New Roman. The cover and reference page must be on separate pages. Please DO NOT include the question in your work as only your findings should be submitted.

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Attached.

Running head: CRM AT MINITREX CASE STUDY

CRM at Minitrex Case Study
Name
Institutional Affiliation

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CRM AT MINITREX CASE STUDY

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CRM at Minitrex Case Study
Minitrex’s situation can be attributed to a lack of collaboration between and within the
various departments of IT that are concerned with interaction with consumers. The company’s
prevailing IT system is exceedingly fragmented and takes away from the company’s capacity to
collaborate accordingly. For instance, the three IT managers highlighted in the case study cannot
agree on the best approach to benefit from the real value of collaboration. First, the Minitrex
sales and marketing department uses an outdated system which limits the access that sales and
marketing personnel have to characteri...


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