Running Head: ASSIGNMENT 3: BUSINESS PLAN PART 3 Assignment 3: Business Plan Part 3 Name Institution Date ASSIGNMENT 3: BUSINESS PLAN PART 3 2 Assignment 3: Business Plan Part 3 Starting a business does not guarantee its success. As a result of competitions, businesses need to strategize their organizational structures, hiring philosophies as well as establish a good culture to succeed. Operational strategies must be based on the modern technologies to ensure a competitive advantage. This study covers the broad view of the planned feeder industry based on its structure, hiring philosophy, culture elements, operational strategies, and technological applications. The Organizational Structure Considering the vision of the business, there is a need to establish a good organizational structure that would advance the company and its operations. Since the business is new, a functional organizational structure would be enough in terms of simplicity and cost as suggested by Awa (2016). The feeder industry would maintain a function based team in its business structure. In the planned activities, the business have hired a team for human resource management, food processing employees, and supply chain. Any other personnel needed could be employed based on the established philosophy for hiring when the business expands. In simple words, the organizational structure will comprise of the senior manager and employees in different departments. Every group should be under the leadership of the business or senior manager. Therefore, employees would be reporting to the senior manager or the leadership of the business, and to any other employee with the capability of offering solution as recommended by Awa (2016). Management Philosophy for Hiring The feeder industry has realized that it could not thrive without the right personnel. The company has planned a hiring philosophy that is in line with the organizational selection and ASSIGNMENT 3: BUSINESS PLAN PART 3 3 recruitment process. Similar to many organizations, this feeder industry would use internship programs as a hiring tool for permanent and management positions (Zhao & Liden, 2011). According to Zhao and Liden (2011), the internship technique is a good way of identifying capabilities of the talented individuals before involving them in departments that require commitments. At the same time, the technique would offer a chance for the candidates to identify whether the organization is in line with what they are looking for in an employer (Zhao & Liden , 2011). In addition, the hiring team would be monitoring potential workers before the recruitment. The monitoring process would be achieved by having applicants work a day and make observations. The technique would not only allow the business to identify potential workers but also give the candidates a chance to consider whether the position is fit for them. The Corporate Culture and Key Motivational Strategies The organizational culture of this feeder business emphasizes efficiency and human resource development. The aim is to support business growth and success in the food processing market. In specific, the business’ culture would comprise of features including people centricity, diversity and inclusion, and individual learning. The company culture would focus on people centricity because it prioritizes on workers’ needs and development. Regarding individual learning, the culture highlights the essence of lifelong learning. Individual learning would promote quality, productivity, and business effectiveness. To promote individual learning and motivation, the business would offer training and development opportunities. Diversity and inclusion is another element of this organizational culture. The business recognizes the essence of diversity and inclusion in optimizing the employees’ abilities to deal with diverse market. The diversity and inclusion culture motivates the employees to engage in meaningful communication to improve the business. Since the business want to acquire ASSIGNMENT 3: BUSINESS PLAN PART 3 4 competent workers, the culture would motivate employees to engage management to assist in improving processes and procedures. Such an inclusion would make employees feel a sense of belonging to the business making them work competently. Further, it is not sufficient to have experience and knowledge alone among workers. Accordingly, for this feeder industry, the employees must also have personal attributes as well as the right attitude that is important to the business. Therefore, the business should ensure that the stakeholders have value base and the right mind-se along with the required experience and knowledge. Such persons could easily be trained for a particular event. Operational Strategies The business would utilize an excellent operations strategy to attain a wider market share and add value to the shareholders. The feeder industry specifically focuses on quality, affordability, standardization, and speed. To achieve such, the company have ensured proper design of its goods and services by manufacturing affordable products (Lum, 2017). As such, the quantity and prices of products are founded on the most popular customer anticipations. In some instances, the company may lessen the size of its products to make them reasonably priced. Concerning quality, the business aims to maximize superiority of its products and services within constraints such as price limits and costs. The company is prepared to apply production line method to maintain the consistency of product quality. Consequently, the consistency would satisfy the consumers’ expectation about the feeder industry. Since the company aims at supplying food to places of work, speed is the most efficient requirement in its operations. As such, the company has established location strategies that ensure maximum market reach. In specific, the business have incorporated location strategies that include the main restaurant, kiosks, organizational website, and mobile app as venues. The ASSIGNMENT 3: BUSINESS PLAN PART 3 5 main restaurant would serve as a central place where food would be processed and made ready to be delivered to planned areas. The kiosks would be located in different locations based on consumers’ availability to allow temporary storage of food before delivery to various consumers. The website and the mobile app would be functional to allow consumers to place their requests online. Technology Strategy The business want to grow by leveraging its competitive advantage. This business would focus on information technology to ensure that augment competitive advantage. More importantly, as mentioned before, the company aims at distributing meals to people’s place of work. Therefore, consumers require a platform for ordering foods. As such, the business has designed some technological techniques that allow online placement of orders as well as payment. In specific, the company require developing a twenty-four hour phone ordering service where consumers could pay and request food by making a call or sending a message. The consumer is required to provide details of the products needed as well as the location address. Another technology would involve an ordering system module to place a functionality for consumers to order food. The users of the system would be offered with an account, log in details, navigation of the menu, and review of their current order, place order link, and receiver of confirmation in the form of serial number or order number as suggested by Patel (2015). Payment should be done using credit card for phone and online ordering. Further, the company has established social media platforms including Facebook and Twitter to ensure online networking. Therefore the company management would be able to interact with its consumers through the online platforms. The Facebook and Twitter platforms would offer a chance for consumers to comment on the products and services offered. The business’ sales manager need ASSIGNMENT 3: BUSINESS PLAN PART 3 6 to review the comments and identify complains and areas that need improvements in cases where consumers do not get satisfaction. ASSIGNMENT 3: BUSINESS PLAN PART 3 References Awa, I., K. (2016). Functional structure and operational issues: An examination of core challenges and remedies. IOSR Journal of Business and Management, 18 (1), 1-4. Lum, B, W. (2017). Business strategies for small business survival. Walden Dissertation and Doctoral Studies. Walden University. Patel, M. (2015). Online food order system for restaurants. Technical Library. Paper 219. Grant Valley State University. Zhao, H., & Liden, C.R. (2011). Internship: A recruitment and selection perspective. Journal of Applied Psychology, 96 (1), 221-229. 7 Running head: ASSIGNMENT 1 1 Assignment 1 Company Description and SWOT Analysis Hoang Phan MBA 599- Strategic Management Strayer University Dr. Theresa Poussaint October 17, 2019 ASSIGNMENT 1 2 Company Description Zadika Company is an international company that does not only deal with soft drinks, but the drinks are a great source of energy. Zadika energy drink is a radical energy booster especially those moments that one has a high level of fatigue and stress. Zadika revitalizes one's body and mind and increases endurance and concentration. Zadika Company was established in 1991, and it has branches in over seventy countries all over the world. Its main headquarters is in the United States. Currently, Zadika sixty percent share of the world market in the energy drinks section, and we look forward to growing even stronger. The name Zadika means impressive in that whoever takes a sip of the drink will be impressed at the outcome. This name is significant to the company in that it shows that what we deliver serves the actual purpose of what it was made for (Hitt, Ireland, & Hoskisson, 2012). The organization structure of Zadika Company is divisional, in that Zadika business is divided into two to help the company fully satisfy the needs of customers of a particular product at ago. The two branches include Zadika energy drinks and Zadika, and other businesses. This has helped this company to get expertise in every area of the business hence increasing the company's productivity. Mission Statement Zadika mission statement is Building ideas through innovation. Zadika management strictly follows three core values that include people, culture, and ideas. We are fully committed to upholding Zadika standards of producing the best quality of energy drinks and staying at the forefront as a brand (Kurer, 2015). At Zadika, we create a culture that encourages talent growth and delivers excellent customer service to all our ASSIGNMENT 1 3 customers. As a company, we welcome new ideas from our customer feedback and our employees' one reason as to why we have excelled in this field. Our employees agree that they are proud to be part of the Zadika Company, stating that the main reason for staying in the cohesiveness of the core company values and how determined the company is to remain in line with the mission statement and the vision of the company. Trends There are a few trends of non-alcoholic beverages that are shaping the demand for energy drinks. The introduction of a levy on soft drinks, including the energy drinks that were enacted in April 2018, was supposed to bring down the rate of selling these drinks. But erroneously, the volume of sales of soft drinks remained constant regardless of the price hike. Diet drinks are also a great booster in the market, growing up to 16 percent value in the market. In the non-alcoholic beverage market, the flavor is the key to growth. Being more innovative about the flavors added to your brand has led to a rise in sales in the beverage market (Pahl & Richter, 2009). Many brands are, therefore, investing in new flavors since steady growth has been observed in the flavored soft drinks in the market. There is tremendous growth in natural energy drinks like the Prudery (Hitt, Ireland, & Hoskisson, 2012). It is one of the small brands but building market growth through its significant percentage gain of 35.2 percent in 2018. Strategic Position Zadika Company uses three tactics to be able to attract and maintain the range of customers that it has. First, my company makes sure that the content they publish is fantastic. My marketing team does an excellent job in media, keeping up with the other great brands through the blog posts and website creation. Secondly, Zadika creates and sponsors events that enable ASSIGNMENT 1 4 customers to reach the products easily. Some of the sponsored events are sports and music festivals. Zadika does not force its product on the consumers but fairly and expertly sells the brand, which leaves a long-lasting effect on the consumers. As a company, we Zadika keep consistent visual content, which has contributed significantly to the company's success. Zadika builds a solid content core that is focused on the satisfaction of the customer, building a strong relationship between the company and the consumers. Values have also been an excellent guide for Zadika company everything we do as a company has its foundation from the mission statement. Distribution Channel A distribution channel plays a significant role in each organization. For Zadika, it is essential to be relevant and keep the product at the grassroots where an ordinary customer can easily access (Hitt, Ireland, & Hoskisson, 2012). In Zadika, several strategies are used to make sure that the product reaches the final consumer. We have push and pull strategies whereby in push strategy, the sales force is used by the manufacturer who takes the product to the grassroots – end user (Pahl & Richter, 2009). The company only uses the distributors and the intermediaries to make the product to the end-user. While in push strategy, Zadika uses the platforms of communication like the promoters and great advertisements to reach the customers who, in turn, know the product. Both the policy only has three steps from the manufacturer to the end-user, which makes it easy for the distribution channel to be managed by the company (Kurer, 2015). At some point, direct and indirect pathways are also used whereby the retailers reach out to the stores for products and take them directly to the consumers. The company also has an excellent transport system that enables the ASSIGNMENT 1 5 drinks to reach several countries; the use of trains has been an outstanding achievement for Zadika Company. Risks Food and Drug Administration (FDA), one of the regulatory bodies, is one of the organizations that help in making rules that promote and protect the health of the public through ensuring efficiency and security in the food sector (Nijssen & Frambach, 2001). The regulatory standards against the energy drinks by the FDA have been a significant risk to Zadika Company since the body says that the use of too much caffeine endangers people's health. Secondly, since Zadika drink is an energy booster, many athletes and children have been cautioned from using it hence leading to the loss of customers who believed so (Kurer, 2015). Zadika has been banned in some countries due to one lawsuit that was issued due to hazardous health effects that were affected by the customer after overusing it. This has taken our company several steps back for the closed market to grow so fast. Zadika Company is working day and night to remain relevant in the market place, investing more in the marketing sector and value addition to remain at the top of the market (Nijssen & Frambach, 2001). As a company, we have been cautious about health and created products that would fit into the health requirements desired by the regulatory bodies. As for the similar product being in the market at a lower price, Zadika is still determined to bring out the best to counter-attack the new competitors. SWOT Analysis ASSIGNMENT 1 6 SWOT analysis is a study conducted by a company to assess the company's strengths, weaknesses, opportunities, and threats to help the organization work better and smarter (Nijssen & Frambach, 2001). S – Strengths W – Weaknesses 1. Market leadership. 1. Wrong public perceptions. 2. Visionary leadership. 2. High price rate. 3. Constant growth in the emerging 3. High competition. 4. Limited product range. markets. 4. Financial stability. O – Opportunities T- Threats 1. Product diversification. 1. Competition. 2. Growth areas. 2. Law suit. 3. Enhanced nutritional products. 3. Marketing costs. ASSIGNMENT 1 7 Strengths: Zadika has taken leadership in the global market selling up to seventy countries worldwide. Visionary leadership: grateful for the leadership of Zadika that has been resilient, visionary and tactical in their leadership skills. Especially the CEO of Zadika Company, Mr. Francis Kulwea. Constant growth in the emerging markets: Zadika has constantly gained popularity in the emerging markets hence boosting growth in those areas. We have been able to spread in Africa in the past five years. Zadika has been able to gain a solid financial stability throughout the years through increased profit in every made investment. Weaknesses: The government has changed the public’s perception towards Zadika energy drinks terming them as unhealthy. Due to the high production cost our prices have remained to be high sending some of our customers to the competitors. The market is highly concentrated leading to very high competition. It costs a lot to stay relevant in such an environment. Zadika as a beverage company we are only limited to four product range hence limiting our creativity. Opportunities: We are privileged to engage in product diversification with an effort to satisfy the customers need. We have an opportunity to reach out to other new markets like some parts of Europe. Value addition has been the latest trend in the market. It’s a great opportunity for us to expand our product range. Threats: A competitor offers similar product taste as ours at a lower price hence leading to loss of undecided customers. The law suit issued against Zadika due to deterioration of a customer’s health has posed as a danger to the business, leading to a slight profit loss. Due to the flooded market, the company has been forced to invest more on the marketing area leading to high rate of marketing costs. ASSIGNMENT 1 8 References Abrams, R. (2014). Successful business plan: Secrets & strategies (6th ed.). Palto Alto, CA: Planning Shop. Hitt, M., Ireland, R. D., & Hoskisson, R. (2012). Strategic Management: Concepts and Cases: Competitiveness and Globalization. Boston, MA: Cengage Learning. Kurer, P. (2015). Legal and Compliance Risk: A Strategic Response to a Rising Threat for Global Business. New York, NY: Oxford University Press, USA. Nijssen, E. J., & Frambach, R. T. (2001). Creating Customer Value Through Strategic Marketing Planning: A Management Approach. Berlin, Germany: Springer Science & Business Media. Pahl, N., & Richter, A. (2009). Swot Analysis - Idea, Methodology and a Practical Approach. Munich, Germany: GRIN Verlag. Non - Alcoholoic Beverage company Oct-19 Marketing Cost Social Media Marketing Vehicles Branding Customer Relation (CSR) Marketing staff Wages Campaigns Marketing Events 390 43 174 13 15 10 15 120 Nov-19 390 43 174 13 15 10 15 120 Dec-19 390 43 174 13 15 10 15 120 Jan-19 479 50 200 18 20 15 19 157 Feb-19 479 50 200 18 20 15 19 157 Mar-19 479 50 200 18 20 15 19 157 6MO 2607 279 1122 93 105 75 102 831 0 Running head: ASSIGNMENT 1 1 Assignment 1 Company Description and SWOT Analysis Hoang Phan MBA 599- Strategic Management Strayer University Dr. Theresa Poussaint October 17, 2019 ASSIGNMENT 1 2 Company Description Zadika Company is an international company that does not only deal with soft drinks, but the drinks are a great source of energy. Zadika energy drink is a radical energy booster especially those moments that one has a high level of fatigue and stress. Zadika revitalizes one's body and mind and increases endurance and concentration. Zadika Company was established in 1991, and it has branches in over seventy countries all over the world. Its main headquarters is in the United States. Currently, Zadika sixty percent share of the world market in the energy drinks section, and we look forward to growing even stronger. The name Zadika means impressive in that whoever takes a sip of the drink will be impressed at the outcome. This name is significant to the company in that it shows that what we deliver serves the actual purpose of what it was made for (Hitt, Ireland, & Hoskisson, 2012). The organization structure of Zadika Company is divisional, in that Zadika business is divided into two to help the company fully satisfy the needs of customers of a particular product at ago. The two branches include Zadika energy drinks and Zadika, and other businesses. This has helped this company to get expertise in every area of the business hence increasing the company's productivity. Mission Statement Zadika mission statement is Building ideas through innovation. Zadika management strictly follows three core values that include people, culture, and ideas. We are fully committed to upholding Zadika standards of producing the best quality of energy drinks and staying at the forefront as a brand (Kurer, 2015). At Zadika, we create a culture that encourages talent growth and delivers excellent customer service to all our ASSIGNMENT 1 3 customers. As a company, we welcome new ideas from our customer feedback and our employees' one reason as to why we have excelled in this field. Our employees agree that they are proud to be part of the Zadika Company, stating that the main reason for staying in the cohesiveness of the core company values and how determined the company is to remain in line with the mission statement and the vision of the company. Trends There are a few trends of non-alcoholic beverages that are shaping the demand for energy drinks. The introduction of a levy on soft drinks, including the energy drinks that were enacted in April 2018, was supposed to bring down the rate of selling these drinks. But erroneously, the volume of sales of soft drinks remained constant regardless of the price hike. Diet drinks are also a great booster in the market, growing up to 16 percent value in the market. In the non-alcoholic beverage market, the flavor is the key to growth. Being more innovative about the flavors added to your brand has led to a rise in sales in the beverage market (Pahl & Richter, 2009). Many brands are, therefore, investing in new flavors since steady growth has been observed in the flavored soft drinks in the market. There is tremendous growth in natural energy drinks like the Prudery (Hitt, Ireland, & Hoskisson, 2012). It is one of the small brands but building market growth through its significant percentage gain of 35.2 percent in 2018. Strategic Position Zadika Company uses three tactics to be able to attract and maintain the range of customers that it has. First, my company makes sure that the content they publish is fantastic. My marketing team does an excellent job in media, keeping up with the other great brands through the blog posts and website creation. Secondly, Zadika creates and sponsors events that enable ASSIGNMENT 1 4 customers to reach the products easily. Some of the sponsored events are sports and music festivals. Zadika does not force its product on the consumers but fairly and expertly sells the brand, which leaves a long-lasting effect on the consumers. As a company, we Zadika keep consistent visual content, which has contributed significantly to the company's success. Zadika builds a solid content core that is focused on the satisfaction of the customer, building a strong relationship between the company and the consumers. Values have also been an excellent guide for Zadika company everything we do as a company has its foundation from the mission statement. Distribution Channel A distribution channel plays a significant role in each organization. For Zadika, it is essential to be relevant and keep the product at the grassroots where an ordinary customer can easily access (Hitt, Ireland, & Hoskisson, 2012). In Zadika, several strategies are used to make sure that the product reaches the final consumer. We have push and pull strategies whereby in push strategy, the sales force is used by the manufacturer who takes the product to the grassroots – end user (Pahl & Richter, 2009). The company only uses the distributors and the intermediaries to make the product to the end-user. While in push strategy, Zadika uses the platforms of communication like the promoters and great advertisements to reach the customers who, in turn, know the product. Both the policy only has three steps from the manufacturer to the end-user, which makes it easy for the distribution channel to be managed by the company (Kurer, 2015). At some point, direct and indirect pathways are also used whereby the retailers reach out to the stores for products and take them directly to the consumers. The company also has an excellent transport system that enables the ASSIGNMENT 1 5 drinks to reach several countries; the use of trains has been an outstanding achievement for Zadika Company. Risks Food and Drug Administration (FDA), one of the regulatory bodies, is one of the organizations that help in making rules that promote and protect the health of the public through ensuring efficiency and security in the food sector (Nijssen & Frambach, 2001). The regulatory standards against the energy drinks by the FDA have been a significant risk to Zadika Company since the body says that the use of too much caffeine endangers people's health. Secondly, since Zadika drink is an energy booster, many athletes and children have been cautioned from using it hence leading to the loss of customers who believed so (Kurer, 2015). Zadika has been banned in some countries due to one lawsuit that was issued due to hazardous health effects that were affected by the customer after overusing it. This has taken our company several steps back for the closed market to grow so fast. Zadika Company is working day and night to remain relevant in the market place, investing more in the marketing sector and value addition to remain at the top of the market (Nijssen & Frambach, 2001). As a company, we have been cautious about health and created products that would fit into the health requirements desired by the regulatory bodies. As for the similar product being in the market at a lower price, Zadika is still determined to bring out the best to counter-attack the new competitors. SWOT Analysis ASSIGNMENT 1 6 SWOT analysis is a study conducted by a company to assess the company's strengths, weaknesses, opportunities, and threats to help the organization work better and smarter (Nijssen & Frambach, 2001). S – Strengths W – Weaknesses 1. Market leadership. 1. Wrong public perceptions. 2. Visionary leadership. 2. High price rate. 3. Constant growth in the emerging 3. High competition. 4. Limited product range. markets. 4. Financial stability. O – Opportunities T- Threats 1. Product diversification. 1. Competition. 2. Growth areas. 2. Law suit. 3. Enhanced nutritional products. 3. Marketing costs. ASSIGNMENT 1 7 Strengths: Zadika has taken leadership in the global market selling up to seventy countries worldwide. Visionary leadership: grateful for the leadership of Zadika that has been resilient, visionary and tactical in their leadership skills. Especially the CEO of Zadika Company, Mr. Francis Kulwea. Constant growth in the emerging markets: Zadika has constantly gained popularity in the emerging markets hence boosting growth in those areas. We have been able to spread in Africa in the past five years. Zadika has been able to gain a solid financial stability throughout the years through increased profit in every made investment. Weaknesses: The government has changed the public’s perception towards Zadika energy drinks terming them as unhealthy. Due to the high production cost our prices have remained to be high sending some of our customers to the competitors. The market is highly concentrated leading to very high competition. It costs a lot to stay relevant in such an environment. Zadika as a beverage company we are only limited to four product range hence limiting our creativity. Opportunities: We are privileged to engage in product diversification with an effort to satisfy the customers need. We have an opportunity to reach out to other new markets like some parts of Europe. Value addition has been the latest trend in the market. It’s a great opportunity for us to expand our product range. Threats: A competitor offers similar product taste as ours at a lower price hence leading to loss of undecided customers. The law suit issued against Zadika due to deterioration of a customer’s health has posed as a danger to the business, leading to a slight profit loss. Due to the flooded market, the company has been forced to invest more on the marketing area leading to high rate of marketing costs. ASSIGNMENT 1 8 References Abrams, R. (2014). Successful business plan: Secrets & strategies (6th ed.). Palto Alto, CA: Planning Shop. Hitt, M., Ireland, R. D., & Hoskisson, R. (2012). Strategic Management: Concepts and Cases: Competitiveness and Globalization. Boston, MA: Cengage Learning. Kurer, P. (2015). Legal and Compliance Risk: A Strategic Response to a Rising Threat for Global Business. New York, NY: Oxford University Press, USA. Nijssen, E. J., & Frambach, R. T. (2001). Creating Customer Value Through Strategic Marketing Planning: A Management Approach. Berlin, Germany: Springer Science & Business Media. Pahl, N., & Richter, A. (2009). Swot Analysis - Idea, Methodology and a Practical Approach. Munich, Germany: GRIN Verlag. Running head: ASSIGNMENT 2 1 Assignment 2 Marketing Plan Hoang Phan MBA 599- Strategic Management Strayer University Dr. Theresa Poussaint October 31, 2019 ASSIGNMENT 2 2 Marketing plan and sales strategy A marketing plan is a part of the overall business plan that includes a sales forecast, budget for expenses, situation analysis, and market strategy (Malaval & Bénaroya, 2002). The marketing strategy provides a mission statement, the company's objectives, and a focused approach. An expense budget will tell the marketer how much he or she has spent on a particular activity in the field while sales focused help in tracking of monthly sales of the company. A marketing plan will also have a specific action plan to help measure the results of the producers. On the other hand, a sales strategy is the plan made by a person or a business to help in product and services sales and market expansion. The administration must formulate a sales strategy together with the sales and marketing managers. In this paper, we are going to look at the Zadika Marketing plan and sales strategy. Zadika's target market Zadika mainly appeals to the wants and needs of individuals who are busy and very active in both their professional and personal life (Malaval & Bénaroya, 2002). These individuals are often fascinated by sports, and they have busy schedules. Our target market, as Zadika mainly includes teenagers of thirteen years to nineteen years old and college students of between twenty to twenty-two years old. Zadika energy drink also serves young adults or working professionals between twenty-two to thirty-five years old. Therefore our largest target markets include the teenagers and the young market even though we are looking forward to increasing our demand to the older people by creating a variety of flavors with herbal extracts and vitamins (Lopes, 2017). This target market includes both male and female even though the male has a ASSIGNMENT 2 3 higher number than females. Zadika beverage drink with a high content of sugar level always attract teenagers of age thirteen to fifteen while the young adults are invited to the other brands. Zadika market segmentation consists of teenagers to young adults of between 13 to 35 years who live in Virginia. It consists of about 4 million high school students and college students, with 65% of the market having black American high school students. Black Americans have a high number because of their daily involvement in sports and activities that require much energy. In Virginia, we also have young adults who are both employed and professionals of age between 22 to 35 years old (Malaval & Bénaroya, 2002). These young adults include bachelors and bachelorettes of both black and white ethnic groups. They are 2.5 million living in both burn and rural areas who love partying and getting involved in taxing activities after work and schools. Zadika drink is sold in all sorts of outlets from shopping malls, supermarkets to local kiosks, and school canteens; we serve a wide range of customers from the rural to the urban markets in towns and villages. Zadika's market competition Zadika's market competitors are other companies that offer non-alcoholic beverages such as Coca-Cola Company and Nestle that provides a range of factional and carbonated drinks. These companies are more competitive because of how they function, whereby the beverages produced does not only relieve stress, but they also play a significant role in the beauty and health of the immune system (Malaval & Bénaroya, 2002). They also provide fermented drinks that are essential to gut health since these drinks are probiotic-rich. They are also competitive because of personalization. These companies do consider consumers to demand personalization and choice through hydration, which enables the consumers to make drinks of their own (Lopes, ASSIGNMENT 2 4 2017). By the use of a smartphone, they can set hydration design. To add to the above, these companies also have alcohol free option. This enables the user to make reducing alcohol consumption as their alternative, and this mainly targets consumers that are health conscious. How Zadika will differentiate itself from the competition Just like any other business that faces competition, Zadika non- alcoholic beverage is categorized in a field that is highly crowded hence high market competition. This is the reason behind Zadika coming up with the plan to make it fit in this competitive field. First and foremost, we, as Zadika, are going to use Guerrilla marketing strategy to penetrate the crowded market. This marketing strategy involves reaching our target audience, which includes youths and young adults of eighteen to thirty-four years old. As a company, we will get involved in their college parties, libraries, coffee shops through free samples, or giving of discounted goods. Since we are competing with great brands like Coca-Cola that have already penetrated the market, as Zadika, we opt for word of mouth marketing. This involves giving out valuable and unforgettable products to our customers, such as branded books, fashion magazines, wrist bands, and key holders, among others (Suhag, 2017). These give away products will keep our customers talking and spreading the news about our products to other people hence bringing new customers to our market. The word of mouth marketing strategy will help us reach out to the customers on the ground that cannot access the internet or media For as to penetrate the market as Zadika, we will be using top-notch content while making adverts about our products hence attracting new customers (Suhag, 2017). The material used for advertisement should be crafted around the interests of Zadika's audience, mainly covering the topics that they are interested in. Professional and high-quality content gives the ASSIGNMENT 2 5 company the right branding image. Sponsoring of public events is another method of penetrating an overcrowded market. The public events will help to reach out to masses of people who will be readily available (Malaval & Bénaroya, 2002). It is essential for every marketer to reach out to his target audience through sponsorship and to attend their audience's events such as sports, dance, and music festivals. Zadika gives its audience the priority; hence, all our content is mainly focused on our audience. As a company, we do not push our products on our customers, but instead, we make our content more enjoyable for them to read hence raising their curiosity. This will make the audience to look for the products without necessarily being pushed. Zadika Company's five Fs marketing strategy For a company to formulate a good marketing strategy, it has to consider the five Fs of a fantastic marketing campaign (Lopes, 2017). The five Fs also involves one asking the right questions and getting the correct answer. The five Fs include focus: this is whereby the company mainly concentrates on its goals and objectives, making sure that everyone on the marketing team is on the same page. Secondly, Zadika will break out of the standard order of traditional flavors and use other ingredients that are not yet in the market. As a company, we will make sure that every advert is strongly related to our goals and objectives. Foresight is another fantastic marketing strategy whereby the marketing director plans for the worst just in case the first plan does not go through. Flexibility is another aspect of marketer (Malaval & Bénaroya, 2002). The market can sometimes be interpretable. In this case, marketers ought to be flexible and embrace change as it comes to avoid setbacks. Finally, have fun as you do your work since a good mood is infectious; it will make the activity more attractive to the audience. ASSIGNMENT 2 6 Zadika's marketing vehicles At Zadika, both traditional and online marketing mediums will be used to reach our customers. For traditional mediums, radios and televisions are used to read and show our adverts, respectively. Printouts will also be made and stickers placed on our vehicles to create awareness of our products (Suhag, 2017). The marketing team will also use printed telephone directories, newspapers, magazines, and billboards for advertising Zadika beverage drinks. For telephones, Zadika has put in place a ring back tone advert whereby every employee in Zadika Company will subscribe to the ring back tune for free. The employees' scholars will get to know about the product through the ring back tone. We will also use online mediums like emails, social media, per click advertisements, and even search engine adverts to reach out to our audience. Marketing strategy is a vital aspect of every company, primarily for the non- alcoholic beverage drink companies. This is because the non-alcoholic beverage company market is overcrowded with great brands like Coca-Cola and Pepsi, making penetration difficult for small and upcoming companies like Zadika. A good marketing strategy gives an organization an advantage against its competitors, making the products to penetrate the market. The plan also is useful in the development of goods and customer care services, leading to the generation of profit (Lopes, 2017). A marketing strategy that is well formulated will enable an organization to utilize its resources and reach its audience while saving costs at the same time. Just like Zadika, every marketing team should focus mainly on the goals and objectives of its company at the same time make the company's customers a priority. ASSIGNMENT 2 7 References Abrams, R. (2014). Successful business plan: Secrets & strategies (6th ed.). Palto Alto, CA: Planning Shop. Lopes, T. D. (2017). Evolution of Sales of the World's Leading Brands by Beverage Type. Global Brands, 257-262. Malaval, P., & Bénaroya, C. (2002). Marketing and Sales Action Plan. Aerospace Marketing Management, 147-160. Suhag, N. (2017). Functional Non-Alcoholic Beverages: Shifts in the Purchasing Patterns of Non-Alcoholic Beverages. SSRN Electronic Journal. Running head: ASSIGNMENT 3 1 Assignment 3 Operations, Technology, and Management Plan Hoang Phan BUS 599 Strategic Management Strayer University Dr. Theresa Poussaint November 14, 2019 ASSIGNMENT 3 2 Operations Plan Zadika follows the standard for the development and management of processes and procedures on inventory control, shipping, and customer service. Typically, the progress of the firm is broadly dependent on how efficient the startup is managed and operations implemented. Since Zadika is a start-up business, the just-in-time inventory system is the best approach. Just- in- time inventory focuses on as- needed basis so the company does not hold on to any extra materials while saving on cost, increasing efficiency, and decreasing waste. The inclination of endorsing approaches that are inclined to help cut on the cost is a measure that is characterized in the operations plan for efficiency and effectiveness. The disposition of using the available staff helps in cutting costs and accomplishing tasks in time and this is a stipulation that allows the company to reduce wastages and save on time. The proliferation of considering this kind of operational plan helps ensure that the resources of the firm are utilized efficiently (Doerhoff, Lillge, Lucier, & Manning, 2014). The primary goal for Zadika should be saving on budget as much as possible while not scarifying qualities. In the event that contracts are needed, Zadika's management team is equipped to negotiate the best option with cost in mind. Lastly, Zadika is a green business, ensuring that paper and printed communication are kept to the minimum. Zadika can do this by relying more on technology, email, and digital communications on the daily basis. The critical competitive advantage that the company uses is deployed in the preparation of the drink. Just-in-time inventory is inclined to help boost the organizational operations, and this necessarily puts the firm in a competitive advantage despite other companies producing in bulk. Conversely, the just-in-time operation method is inclined to allow Zadika to produce the freshest ingredients for the preparation of its products. ASSIGNMENT 3 3 Additionally, as a new start- up business, flexibility is necessary for the most successful operations. The proliferation of the organization being small in size at its onset stages makes it critical to have few workers who can critically bond for essential interactions that enhance efficiency and good working conditions. This will lead to increased morale in the employees, which will also increases productivity, engagement, and efficiency. The figures below are a representation of the inventory of the firm. Inventory Item Ingredients Function Processing Quantity Enough to make Value $4,050 100,000 Bottles/ Caps Bottling/ Capping 100,000 each $12,656 Labels Labeling 100,000 $3,544 Cartons Bottle holding 3,000 $5,062 Technology Plan Through a technology plan, digital technology, in this case, the firm is inclined to recognize its current performance and project the future outcomes in the prospects of its operations. The plan is inclined to be created for the representation of three years, where it is updated from time to time to fit in the scope of the operations of the organization. Digital technology is attributed to managing the personnel in an advanced disposition that considers the sophistication behind the technology. Additionally, digital technology helps in tracking orders since it involves management of the inventory, and thus it implies that the orders will be noted when they are being shipped. It is the role of the managers to ascertain that ASSIGNMENT 3 4 inventory control is used so that the management can be aware when the stock is running out and when the raw materials are needed. A communicative platform that considers the use of online proliferation is inclined to create an interactive platform between the customers and the employees of the organization. The firm can conduct its services online; for instance, technology will help in the disposition of making orders and receiving the various services available (Luftman, Lewis, & Oldach, 2003). The needs of the customers are paramount, and this should be encouraged by all the top management to maintain a high customer profile. Digital technology helps in the attainment of creativity and innovation in a broader format. The disposition of employing teamwork is critical for the attributive achievement of success; digital technology is known to thrive under the precepts of cooperation. The norms that come with digital technology are projected to help improve the firm in the disposition of producing the best energy drink. The company information is inclined to be stored in a database that is central and contains various data concerning the operations of the firm. Two computers will be deployed to help run the data that comes in and out of the organization. For more critical operational activities, the company will have to deploy additional frameworks and system upgrades. With the additional frameworks and system upgrades, Zadika can and will be able to process customers’ orders a lot quicker and a lot more organized. The same system can also be use to produce packaging and graphics that will appeal to the younger demographic. The deployment of innovative choreography will be done throughout Zadika for efficiency and effectiveness. The use of a generic computer system like Quickbooks will be deployed to help sort out the bookkeeping questions to keep track of the data that emanates from various departments. The data entered will be viewable to the clients once approved by all departments. Zadika will need to attract upcoming generations and make deals, acquire ASSIGNMENT 3 5 asset data, make computer-generated requests, and oversee inventories of different capacities all through an innovative stigma (Karimi, Somers, & Gupta, 2001). Each department of Zadika will use the available resources in the company to go about their operations. The inclination of reinventing the wheel is not necessary when the firm is primarily working towards its goal realization. With this in mind, we will use the programs available in the MacBook to save on cost. Startup bookkeeping and accounting needs will be met with the use of QuickBooks. QuickBooks is well- known, easy to use, and readily to purchase in the distinction of the business world. Quickbooks will allow Zadika to record data, placing customers’ orders and keep track of the inventory. Management Plan Every successful organization is inclined to have a good management system. Technically, Zadika is attributed to use three primary top management personalities to realize its goals. Other essential contributors to the success of the organization are key employees that will be discussed below. Augustino Sanchez, as the financial specialist and the chief advertiser of the organization, will see to it that the firm's finances are well managed. As obligated by the CEO, the financial specialist will see to it that the firm surpasses the $2 million hallmark in two years. As the organizer of the firm, I will ensure the growth of various sectors through the attribute of promoting teamwork and organization within the firm. Tayler Prince is a parttime employee and will keep the maintenance of work. Sarah Connors, who is a retired String Co. employee, is normed to bring in over thirty-two years of experience in the case of the firm experiencing technical issues. Sarah Sanchez, who is a sister to Augustino, is the assistant. As Zadika is in a start- up, the employees mentioned above have agreed to be nonfull time of the company for the time being. As Zadika grows and expands, there will definitely a need for more employees. ASSIGNMENT 3 6 Company’s Management Hierarchy CEO/ President Hoang Phan VP Marketing Augustino Sanchez Marketing Advertising Package Development Joel Patel Part Time Stephen Job VP Sales Ryan Wolfe Sales Client Communication Michael Cane Comptroller Sarah O'Connor Accounting Purchasing Elizabeth Lupin VP Operations Peggy Bistrot VP Human Resources Chloe Kim Production Research & Development Shipping Jennifer Nguyen NAB Creator & Master Mixer Melinda Cates Personnel Training Yona Park Volunteer Ian Glass Consultant Mary Cates With a laidback office environment, Zadika is attributed to enjoy casual management. There is not a specific dress code, but warehouse workers must be dressing appropriately, and sales agents should be dressed professionally. The ushering of the firm into distinctive growth is inclined to make things change. The HR department is projected to improve and increase its attributes of training and support for the growth of the firm. Outsourcing is a stance that the company intends to deploy to ensure its growth. Opportunities are attributed to be experienced with the tremendous growth that is expected to come. The struecture of the company, as of right now, is rather simple. Only essential positions are filled due to the fact Zadika is a start- up. Currently, we have to keep the spending as exact to the budget plan in order to reduce errors and risks. However, if Zadika continues in the right track, it is most definite that more employees will be needed. Ethics and Social Responsibility ASSIGNMENT 3 7 The inclination of upholding organizational ethics and social composition is what defines a good company in the public eye. Zadika is responsible for conforming to the integrity of performing its activities within the laid standards. Business ethics majorly focuses on doing what is best for the shareholders and stakeholders. In contrast, the social responsibility deals with the company’s impact on the environment and the community at large. According to the company’s mission and vision, Zadika focuses on growth. After getting to the breakeven level, the company will open its doors for expansion, and this includes employing more staff. The normative expansion paradigms of the firm are inclined to create more employment opportunities. The organization will employ people based on merits. After recruitment, the company will come up with a code of conduct that will be fair to each employee (Hawley, 2011). Every industry has laws and guidelines on how to operate the business in a given jurisdiction. Therefore Zadika management team will ensure that all the requirements are followed for the smooth operation of the company. The usage of energy drinks is commonly attributed to sportspeople. Technically, excessive consumption of the energy drinks can cause significant damages to the body organs, which might alter the normal functioning of the body. For instance, caffeinated beverages are known to cause blood pressure and heart conditions. Zadika is one of the organizations that enjoy the attribute of having skilled employees who always educate their customers and provide the best services. The organization also observes environmental conservation, and this is projected through its packaging and the proliferation of using products that can be recycled. ASSIGNMENT 3 8 References Doerhoff, B., Lillge, L., Lucier, D., & Manning, R. S. (2014). Six Steps to Small Business Success: How to Start, Manage, and Sell Your Business. Maven House. Hawley, D. D. (2011). Business ethics and social responsibility in finance instruction: An abdication of responsibility. Journal of Business Ethics, 10(9), 711-721. Karimi, J., Somers, T. M., & Gupta, Y. P., (2001). Impact of Information Technology Management Practices on Customer Service. Journal of Management Information Systems, 17(4), 125-158. Luftman, J. N., Lewis, P. R., & Oldach, S. H. (2003). Transforming the enterprise: The alignment of business and information technology strategies. IBM Systems Journal, 32(1), 198-221. Marketing Budget 2019-2020 October November December January Professional Assistance $0 $0 $0 $0 Advertising Agencies $6,000 $6,000 $6,000 $6,000 Social Media Specialists $1,500 $1,500 $1,500 $1,500 Marketing/PR Consultants $0 $0 $0 $0 $2,000 $2,000 $2,000 $2,000 $0 $0 $0 $0 $10,000 $10,000 $10,000 $11,000 Merchandising Displays $125 $125 $125 $125 Sampling/Premiums $100 $100 $100 $100 $50 $50 $50 $50 $3,000 $3,000 $3,000 $3,000 $50 $50 $50 $50 $0 $0 $0 $0 Phone Directories $0 $0 $0 $0 Advertising Specialties $0 $0 $0 $0 $100 $100 $100 $100 $50 $50 $50 $50 $150 $150 $150 $150 Fees and Setup $500 $500 $500 $500 Travel/Shipping $500 $500 $500 $500 Exhibits/Signs $150 $150 $150 $150 $250 $250 $250 $250 Memberships/Meetings $150 $150 $150 $150 Entertainment $250 $250 $250 $250 $0 $0 $0 $0 $24,925 $24,925 $24,925 $25,925 SEO Specialist Graphic/Web Design Brochures/Leaflets/Flyers Signs/Billboards Media Advertising Print (newspaper, etc.) Television and Radio Online Other Media Direct Mail Website Development/Programming Maintenance and Hosting Trade Shows Public Relations/Materials Informal Marketing / Networking Other GRAND TOTAL COSTS February March April May June July August September TOTAL $0 $0 $0 $0 $0 $0 $0 $0 $0 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $72,000 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $18,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $24,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $11,000 $11,000 $11,000 $11,000 $11,000 $11,000 $11,000 $11,000 $129,000 $125 $125 $125 $125 $125 $125 $125 $125 $1,500 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 $50 $50 $50 $50 $50 $50 $50 $50 $600 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $36,000 $50 $50 $50 $50 $50 $50 $50 $50 $600 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 $50 $50 $50 $50 $50 $50 $50 $50 $600 $150 $150 $150 $150 $150 $150 $150 $150 $1,800 $500 $500 $500 $500 $500 $500 $500 $500 $6,000 $500 $500 $500 $500 $500 $500 $500 $500 $6,000 $150 $150 $150 $150 $150 $150 $150 $150 $1,800 $250 $250 $250 $250 $250 $250 $250 $250 $3,000 $150 $150 $150 $150 $150 $150 $150 $150 $1,800 $250 $250 $250 $250 $250 $250 $250 $250 $3,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $25,925 $25,925 $25,925 $25,925 $25,925 $25,925 $25,925 $25,925 $308,100 2019-2020 Income Statements October November December January February INCOME Gross Sales $168,000 $171,360 $174,787 $178,283 $181,849 $12,600 $12,852 $13,109 $13,371 $13,639 (Returns and allowances) $5,040 $5,141 $5,244 $5,348 $5,455 $150,360 $153,367 $156,435 $159,563 $162,754 (Cost of Goods) $47,040 $47,981 $48,940 $49,919 $50,918 GROSS PROFIT $103,320 $105,386 $107,494 $109,644 $111,837 (Commissions) Net Sales EXPENSES - General and Administrative Salaries and wages$9,948 $9,948 $9,948 $9,948 $9,948 Employee benefits $6,253 $6,253 $6,253 $6,253 $6,253 Payroll taxes $1,492 $1,492 $1,492 $1,492 $1,492 Professional services $1,292 $1,292 $1,292 $1,292 $1,292 Marketing and advertising $24,925 $24,925 $24,925 $25,925 $25,925 $0 $0 $0 $0 $0 Equipment rental $1,000 $1,000 $1,000 $1,000 $1,000 Rent Maintenance $0 $0 $0 $0 $0 Depreciation $0 $0 $0 $0 $0 Insurance $0 $0 $0 $0 $0 Telephone service $0 $0 $0 $0 $0 Utilities $0 $0 $0 $0 $0 Office supplies $0 $0 $0 $0 $0 Postage and shipping $0 $0 $0 $0 $0 Travel $0 $0 $0 $0 $0 Entertainment $0 $0 $0 $0 $0 $83 $80 $77 $73 $70 Other (change title here)$0 $0 $0 $0 $0 Other (change title here)$0 $0 $0 $0 $0 TOTAL EXPENSES $44,993 $44,990 $44,987 $45,983 $45,980 Net income before$58,327 taxes and interest $60,397 $62,508 $63,661 $65,857 $137 $203 $270 $339 Provision for taxes $14,600 on income $15,133 $15,678 $15,983 $16,549 $47,033 $47,948 $49,647 Interest on loans Interest Income NET PROFIT $74 $43,801 $45,400 March April May June July August September $185,486 $189,195 $192,979 $196,839 $200,776 $204,791 $208,887 $13,911 $14,190 $14,473 $14,763 $15,058 $15,359 $15,667 $5,565 $5,676 $5,789 $5,905 $6,023 $6,144 $6,267 $166,010 $169,330 $172,716 $176,171 $179,694 $183,288 $186,954 $51,936 $52,975 $54,034 $55,115 $56,217 $57,341 $58,488 $114,074 $116,355 $118,682 $121,056 $123,477 $125,947 $128,465 $9,948 $119,952 $119,952 $119,952 $119,952 $119,952 $119,952 $6,253 $6,253 $6,253 $6,253 $6,253 $6,253 $6,253 $1,492 $17,993 $17,993 $17,993 $17,993 $17,993 $17,993 $1,292 $1,292 $1,292 $1,292 $1,292 $1,292 $1,292 $25,925 $25,925 $25,925 $25,925 $25,925 $25,925 $25,925 $0 $0 $0 $0 $0 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $67 $63 $60 $56 $53 $50 $46 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $45,977 $172,478 $172,474 $172,471 $172,468 $172,464 $172,461 $68,097 -$56,123 -$53,792 -$51,415 -$48,991 -$46,518 -$43,995 $410 $378 $348 $320 $295 $272 $226 $17,127 $0 $0 $0 $0 $0 $0 $51,380 -$55,745 -$53,444 -$51,095 -$48,695 -$46,245 -$43,769 TOTAL $2,253,231 $168,992 $67,597 $2,016,642 $630,905 $1,385,737 $779,400 $75,036 $116,910 $15,500 $308,100 $0 $12,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $779 $0 $0 $1,307,725 $78,013 $3,272 $19,503 $61,782 Cash Flow 2019-2020 October November December January CASH RECEIPTS Income from Sales Cash Sales $75,600 $77,112 $78,654 $80,227 Collections $0 $92,400 $94,248 $96,133 $75,600 $169,512 $172,902 $176,360 Interest Income $74 $137 $203 $270 Loan Proceeds $20,000 $0 $0 $0 Equity Capital Investments $45,240 $0 $0 $0 $65,314 $137 $203 $270 $0 $0 $0 $0 $140,914 $169,649 $173,105 $176,630 $5,240 $29,703 $30,297 $30,903 Operating Expenses $44,910 $44,910 $44,910 $45,910 Commissions/Returns & Allowances $17,640 $17,993 $18,353 $18,720 $0 $0 $0 $0 $877 $877 $877 $877 Income Tax Payments $0 $0 $0 $0 Investor Dividend Payments $0 $0 $0 $0 Owner's Draw $0 $0 $0 $0 $68,667 $93,483 $94,437 $96,410 $72,247 $76,166 $78,668 $80,220 Total Cash from Sales Income from Financing Total Cash from Financing Other Cash Receipts TOTAL CASH RECEIPTS CASH DISBURSEMENTS Inventory Capital Purchases Loan Payments TOTAL CASH DISBURSEMENTS NET CASH FLOW Opening Cash Balance Cash Receipts Cash Disbursements ENDING CASH BALANCE $16,500 $88,747 $164,913 $243,581 $140,914 $169,649 $173,105 $176,630 $68,667 $93,483 $94,437 $96,410 $88,747 $164,913 $243,581 $323,801 February March April May June July August September TOTAL $81,832 $83,469 $85,138 $86,841 $88,577 $90,349 $92,156 $93,999 $1,013,954 $98,056 $100,017 $102,017 $104,057 $106,139 $108,261 $110,427 $112,635 $1,124,389 $179,887 $183,485 $187,155 $190,898 $194,716 $198,610 $202,583 $206,634 $2,138,343 $339 $410 $378 $348 $320 $295 $272 $226 $3,272 $0 $0 $0 $0 $0 $0 $0 $0 $20,000 $0 $0 $0 $0 $0 $0 $0 $0 $45,240 $339 $410 $378 $348 $320 $295 $272 $226 $68,512 $0 $0 $0 $0 $0 $0 $0 $0 $0 $180,226 $183,895 $187,533 $191,246 $195,036 $198,906 $202,855 $206,861 $2,206,856 $31,521 $32,151 $32,795 $33,450 $34,119 $34,802 $35,498 $66,919 $397,399 $45,910 $45,910 $172,414 $172,414 $172,414 $172,414 $172,414 $172,414 $1,306,946 $19,094 $19,476 $19,866 $20,263 $20,668 $21,081 $21,503 $21,933 $236,589 $0 $0 $0 $0 $0 $0 $0 $0 $0 $877 $877 $877 $877 $877 $877 $877 $877 $10,529 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $97,402 $98,415 $225,952 $227,005 $228,079 $229,175 $230,293 $262,144 $1,951,463 $82,824 $85,480 -$38,419 -$35,759 -$33,043 -$30,270 -$27,438 -$55,283 $255,393 $323,801 $406,624 $492,105 $453,685 $417,926 $384,883 $354,614 $327,176 $180,226 $183,895 $187,533 $191,246 $195,036 $198,906 $202,855 $206,861 $97,402 $98,415 $225,952 $227,005 $228,079 $229,175 $230,293 $262,144 $406,624 $492,105 $453,685 $417,926 $384,883 $354,614 $327,176 $271,893 $271,893 Balance Sheet Zadika Comapny First Quarter 2019-2020 ASSETS Current Assets Cash Accounts Receivable Inventory Other Current Assets $243,581 $96,133 -$78,721 $0 $260,993 Total Current Assets Fixed Assets Land $0 Facilities $0 Equipment $0 Computers & Telecommunications $0 (Less Accumlated Depreciation) $0 $0 Total Fixed Assets $0 Other Assets TOTAL ASSETS $260,993 LIABILITIES Current Liabilities Short-Term Notes Payable Income Taxes Due Other Current Liabilities $9,873 $45,411 $0 $55,284 Total Current Liabilities Long-Term Liabilities Long-Term Notes Payable Other Long-Term Liabilities $7,735 $0 $7,735 Total Long-Term Liabilities NET WORTH Paid-In Capital Retained Earnings Total Net Worth TOTAL LIABILITIES AND NET WORTH $61,740 $136,234 $197,974 $260,993 Balance Sheet Zadika Comapny Second Quarter 2019-2020 ASSETS Current Assets Cash $492,105 Accounts Receivable $102,017 Inventory Other Current Assets -$136,918 $0 $457,203 Total Current Assets Fixed Assets Land $0 Facilities $0 Equipment $0 Computers & Telecommunications $0 (Less Accumlated Depreciation) $0 $0 Total Fixed Assets $0 Other Assets TOTAL ASSETS $457,203 LIABILITIES Current Liabilities Short-Term Notes Payable Income Taxes Due Other Current Liabilities $9,997 $95,069 $0 $105,066 Total Current Liabilities Long-Term Liabilities Long-Term Notes Payable Other Long-Term Liabilities $5,189 $0 $5,189 Total Long-Term Liabilities NET WORTH Paid-In Capital Retained Earnings Total Net Worth TOTAL LIABILITIES AND NET WORTH $61,740 $285,208 $346,948 $457,203 Balance Sheet Zadika Comapny Third Quarter 2019-2020 ASSETS Current Assets Cash $384,883 Accounts Receivable $108,261 Inventory Other Current Assets -$198,678 $0 $294,467 Total Current Assets Fixed Assets Land $0 Facilities $0 Equipment $0 Computers & Telecommunications $0 (Less Accumlated Depreciation) $0 $0 Total Fixed Assets $0 Other Assets TOTAL ASSETS $294,467 LIABILITIES Current Liabilities Short-Term Notes Payable $10,122 Income Taxes Due $95,069 Other Current Liabilities $0 $105,192 Total Current Liabilities Long-Term Liabilities Long-Term Notes Payable Other Long-Term Liabilities $2,610 $0 $2,610 Total Long-Term Liabilities NET WORTH Paid-In Capital Retained Earnings Total Net Worth TOTAL LIABILITIES AND NET WORTH $61,740 $124,925 $186,665 $294,467 Balance Sheet Zadika Comapny Fourth Quarter 2019-2020 ASSETS Current Assets Cash $271,893 Accounts Receivable $114,888 Inventory Other Current Assets -$233,506 $0 $153,274 Total Current Assets Fixed Assets Land $0 Facilities $0 Equipment $0 Computers & Telecommunications $0 (Less Accumlated Depreciation) $0 $0 Total Fixed Assets $0 Other Assets TOTAL ASSETS $153,274 LIABILITIES Current Liabilities Short-Term Notes Payable $10,249 Income Taxes Due $19,503 Other Current Liabilities $0 $29,753 Total Current Liabilities Long-Term Liabilities Long-Term Notes Payable $0 Other Long-Term Liabilities $0 $0 Total Long-Term Liabilities NET WORTH Paid-In Capital $61,740 Retained Earnings $61,782 Total Net Worth TOTAL LIABILITIES AND NET WORTH $123,522 $153,274 PowerPoint Presentation: Due Week 10 & Week 11 December 5, 2019 & December 12, 2019 The PowerPoint Presentation is a part of the Attendance and Participation Points for Weeks 10 & 11. Now that you have fleshed out your business plan you will have the information you will need for a slide presentation (e.g., PowerPoint). This 12-slide presentation (does not include the references slide) conveys the most important aspects of your business in a short time. More sophisticated investors, such as angel investors and venture capitalists, will typically not look at your written business plan until they have seen your slide presentation. Create a 12-slide presentation. Hints: Include the highlights of your elevator pitch. (this is covered in the Week 9 class) which shows that you understand your business. The elevator pitch is a concise description of your company-its product, market, competitive advantages, and so on. Whether pitching your business to an investor or describing it to a potential connection at a networking event, you need to be able explain your business succinctly to someone in the amount of time it would take to ride up a few floors in an elevator. Use the worksheet in the text (p. 362 | Your "Elevator Pitch") to develop your elevator pitch. Hints: You must limit your presentation to twelve (12) slides. You do not want to overwhelm your audience with too many slides or bore them with information they already know. Include speaker notes for each slide to indicate what you would say as you were delivering the presentation to investors. It keeps you focused on the slide at hand, and you are able to print them out to use for the presentation. upload week 0 Discussion หา C your name) .
Purchase answer to see full attachment