Pepsi Co Initiative Strategic Business Project and Symbolic Activities HW

User Generated

oyvmm003

Business Finance

Description

You're building the framework to what’s involved to get to a PepsiCo initiative.

you will b working on PARTS

•People involved

•Activities to be done
•Resources needed
•Timing of activities

•Symbolic activities for motivation.

So take a look at the initiative and then build a framework using those subjects go build a plan on how we are going to achieve the initiative.
Look at both PowerPoints to get more in depth understanding of the whole project. Gather all the info and put them together as a paper that's easy to understand so i can make a powerpoint using all the information and use it for presentation (simple version because this is actually not a paper but will be used to presentation purposes). You will also make a grantt chart as well.

Look at both PPT and let me know if you have any questions.

Unformatted Attachment Preview

Final Presentation is on PepsiCo Please read the instruction very carefully Final Presentation– 200 Points • • • • • Submission of presentation material: due by 8 pm the night before present Time: 15 minutes + 5 minutes Q&A Format: upon your team decision Dress code: professional Grade is based on: – Content of the presentation • Summarize properly of firm’s current situation with strategy knowledge framework • Present a strategic initiative that meets the strategic goal • Able to justify the strategic initiative based on evidence from previous research • Demonstrate detailed strategy implementation plan • Able to answer questions satisfactorily – With consideration of peer evaluation score on the presentation. – Participate actively in providing feedback to other team presentation – Dress professionally for all team members – Timely submission for presentation slides 2 Presentation 1. One or Two Strategic Initiatives: Find the right thing to do. 2. Implementation (PARTS+MM): Do it in the right way. 3 Profit allocation Blue Ocean Strategy Int’l Strategy Diversific ation Matrix 4 Strategic Management Process External Analysis Vision & Mission Objectives • who we are •PESTLE •Five-Forces •Industry Lifecycle •Industry Convergence •Competitive dynamics (Strategic group, AMC Framework, Game Theory) Internal Analysis • what we do • where we are going • Value Chain analysis • VRIO analysis • Measurable • Specific • Attainable • Aspiration level Strategic Choice Strategy Implementation Competitive Advantage •Organizational Structure •Control processes •Compensation • Routines Strategic Initiative (SI): proactive temporary team undertakings intended to renew or expand the capabilities of an organization. - Corporate level: Diversification, M&A, Alliance, Divestitures, Organic growth, Spinoff, Corporate ventures, etc. - Business level: low cost, differentiation, blue ocean, alliances, etc. •Temporary vs. sustained • Parity •Disadvantage •Survival 5 SI Types Initiative Type Definition New products and services New products and services are actions such as launching new products/services which are associated, among others, with search, variation and risk-taking. These actions do not include actions such as improvements to existing product quality which are associated, among others, with refinement and efficiency. Process innovation Actions such as entering new technology fields and research on e and the corresponding utilization of e new process technology. Internal venturing Actions such as initiating new ventures without cooperation with external parties. Actions such as mergers, acquisitions, and joint ventures. These include strategic projects started up in a joint venture and strategic alliances. In addition, acquisitions of interests/territories are coded External venturing as external venturing actions since they imply participation of parties outside Shell. Organizational Actions such as reorganizations of organizational structure, consolidation, down-scoping, or closure restructuring of functions. (Ben-Menahem, Kwee, Volberda and Van Den Bosch, 2013) 6 SI Examples Initiative Type Examples “New product initiatives continued with the launch of Shell Formula Diesel in more countries in 1988 and New products and increased availability of unleaded gasoline.” (Shell Annual Report 1988, p. 12; initial plan was mentioned services in Shell Annual Report 1987, p. 14) “Process innovations and applications research have led to the development of water-based epoxy resin systems for use in paints and coatings. The award-winning Shell DeNOx catalyst system, which removes Process nitrogen oxides from flue gases, is both less expensive and easier to install than conventional methods.” innovation (Shell Annual Report 1992, p.10) “In the USA, Shell Oil has established a [wholly-owned] subsidiary through which it plans to explore Internal venturing biomedical business opportunities.” (Shell Annual Report 1983, p. 8) “Shell Nederland Chemie and Akzo Zout Chemie in the Netherlands have entered into a joint venture for the manufacture of vinyl chloride and PVC, thereby achieving complete integration from feedstocks to External venturing end product.” (Shell Annual Report 1982, p. 10) “Building the future: Achieving a satisfactory return drives continuing restructuring in Group Operating Companies and business functions, complemented now by the new Service Companies’ organisation which was put in place in January 1996. Together these form the base on which to build what we call the Organizational ‘New Shell’, a truly competitive business organisation, retaining the best values of the past, but increasing restructuring its focus on the realities of modern-day business life.” (Shell Annual Report 1995, p. 4) (Ben-Menahem, Kwee, Volberda and Van Den Bosch, 2013) 7 Example of SI: Best Buy “Renew Blue” Turnaround Background: • Best Buy (BBY), once lauded “Company of the Year” by Forbes (2004) and a “Most Admired Company” by Fortune (2006), experienced precipitous declines in its stock price and earnings from 2010-2012 due to slowness in capturing online opportunities. • Investors concerned that BBY’s future as a publicly-traded company may go the way of its vanquished competitor, Circuit City (bankrupt and liquidated in 2009). Reference: “Renew Blue: Best Buy Analyst and Investor Day”, Nov. 13, 2012 8 Example of SI: Best Buy • Best Buy identified two problems to solve: COMPS compare the degree of revenue growth/decline that a firm's stores achieve relative to their sales in previous years. Sales numbers from stores that have been operating for more than a full year are used in the comparison. 9 Example of SI: Best Buy • Best Buy announced Renew Blue in November of 2012. • Renew Blue project is defined as a winning online strategy to reinvigorate customer’s online shopping experience 10 Example of SI: Best Buy 11 Example of SI: Best Buy • Is Renew Blue a Strategic Initiative? ✓ Temporary: Undertaking of finite duration intended to improve firm performance ✓ Coordinated: Focused on important benefits for many stakeholders, such as customers, suppliers, investors, leaders, etc. ✓ Renew/Expand: Reinvigorated & redesigned website & spaces ✓ Capabilities: Strengthened innovative revenue streams & efficient cost structure ✓ Long-Term Evolution: Transformation of the organization through increased return on invested capital • Is Renew Blue executable? ❑ Competitive diagnosis of BestBuy’s current issues ❑ Renew Blue has linked its initiatives to its value chain activities ❑ Resources have been assigned and implementation plan has been identified 12 A bad example of SI Starbucks to encourage baristas to discuss race relations with customers http://fortune.com/2015/03/16/starbucks-baristas-race-talk/ 13 How to implement SI also matters: the example of Netflix • https://www.youtube.com/watch?v=c8Tn8n5CIPk • https://www.youtube.com/watch?v=s4d-di_n3QE The economics of video streaming and DVD rental brought Netflix to conclude that the businesses were better off separated. However, they erred in assuming that the separation would be well accepted by their customers. Above is the explanation of the separation and how it would affect users after the uproar ensued. Ultimately, the customer pressure pushed them to reverse their decision. 14 Final Presentation 15 Final Presentation: Recommendation to Enhance the Strategic Position of your Firm Given: Develop: • • Detailed strategic action/move designed to increase the competitive position of the firm which should lead to an increase in the firm’s stock price • The strategic action should address opportunity/threat and/or firm’s capabilities /disadvantages • • • • • • Financial benchmarketing, resources, capabilities, stock price Mission , Objectives and top management team’s value/ capabilities Strategic analysis of each segment Vertical integration Corporate diversification M&A and alliances International strategies 16 Steps for Final Presentation • Overview of key issue within the context of “givens” – Provided concise set conclusions/implications derived from the “givens” and summarize in appendices -make sure it is performance-related • Strategic action – From your assessment of the “givens”, identified an action/strategic move that will enhance the firm’s competitive position and hence its stock price • Implementation details – Developed a detailed implementation plan related to the PARTS + M&M framework 17 Investors like profitable growth so cost cutting measures are often not rewarded unless they are accompanied by growth Steps for Final Presentation 1. Provide a concise set conclusions/implications derived from the “givens” and summarize in appendices make sure it is performance-related 2. From your assessment of the “givens”, identify an action/strategic move that will enhance the firm’s competitive position and hence its stock price 3. Develop a detailed implementation plan related to the PARTS + M&M framework (see next slide) 18 PARTS + M&M framework • • • • • Gant charts are useful for visualizing the steps People involved Activities to be done You will need one table for each of your Resources needed strategic initiatives. Timing of activities Please refer to the examples on BB. Symbolic activities for motivation • Measurements to evaluate implementation • Milestones along the way to see if corrective action is needed 19 GANTT Chart for Project Management https://www.youtube.com/watch?v=WBUnbrN4UvY Instruction as to how to make the chart 20 Appendix Strategic Initiative Examples https://www.youtube.com/watch?v=4Vean4_-Mqs 21 Strategic Initiative Examples Strategic Initiative: How many shirts to produce for the World Cup? • Design and marketing company •Outsources manufacturing – over 1 million people employed making shoes • If a roll-out is unsuccessful, it takes 2 years to fix (3-4 roll-outs a year •Brazil is Nike’s 3rd largest market •Price of Nike shoes in Brazil 2x U.S. Strategic Initiative Examples Strategic Initiative: How to generate sufficient M&A business given that a lot of money that left Europe and U.S during financial crisis is move back •Few M&A deals done with debt because interest rates are so high (e.g., checking accounts pay 10% interest) •Middle class now is close to 40-50% - they have access to products now they want quality and variety •Firms’ formal processes are lagging and there is a talent gap – HR departments are very important Strategic Initiative Examples Strategic Initiative: How to leverage the Olympic Sponsorship to gain market share •1st time to be an official sponsor of the Olympics •Sponsorship is not corporate wide but limited to Brazil •Gained experience during the Confederation Cup – preview to the World Cup •J&J products widely known in Brazil • “We Care” theme “INSPIRING THROUGH CARING” Strategic Initiative Examples Strategic Initiative: How to leverage World Cup coverage into increased penetration of “pay TV” •ESPN of Brazil and owned by a company similar to Comcast •70% of TV is free •Pay-for-view is relatively new to Brazilian market •Will cover every game (64) – only TV station to do so Strategic Initiative Examples Strategic Initiative: How to work with farmers to increase their yield (productivity) given images of bio-engineering and high price of seeds • The arable land used to feed the world is the size of South America • World population is to rise to 9billion by 2050 from 7 billion today • Would need arable land size of North and South America to feed the world if no new technological advances → innovation is key •Farming of any land that is not currently being farmed is prohibited in Brazil •Collective farming comprised of many small farms is common • bio-engineering has negative image Strategic Initiative Examples Strategic Initiative: How to use social media to assist their outsourced sales consultants •Beauty products •Darling of Brazil based on image of environmental sustainability •Yearly votes as one of the “best places to work” and “innovation” •Direct sales model (e.g., Avon) with over 1 million sales consultants – outsourced • low cost imitators •Increasing international expansion (e.g., France) Management 6890 Wayne State University Fall 2019 By: Samantha Berry, Steven Michael, Fariha Peuly, Mikayla Thompson, & Ronaldo Xhaja Company Background-Steven Company Metrics- Steven Strategic Initiative Risk Factor for PepsiCo: As consumer health concerns continue to rise and dietary preferences change, demand for PepsiCo products may adversely be affected if the company does not have the ability innovate, market, or distribute products effectively to meet these needs (Annual Report, 2018). Strategic Initiative: New Services and Products ● Includes launching new products & services, which are associated, among others, with search, variation, and risk taking.” Reformulating and refining products ingredients to accommodate for rising health concerns Strategic Initiative - Problem Identified Problem Consumers are trending toward healthier beverage and snack options, and are willing to give up familiar favorites to do so (IFICF, 2018) Driven By ● ● ● Changes in consumer health habits and concerns Worldwide obesity rates doubling since 1980 brings concerns to the WHO (World Health Organization) Laws and regulations regarding health and safety of consumers Solutions Expanding PepsiCo’s product portfolio: ● ● ● Innovating and reformulating products to reduce sugars, sodium, and saturated fats Developing nutritious products to increase customer options Collaborating with other food and beverage companies to form products targeted towards healthier options. PepsiCo 2025 Sustainability Agenda- Performance With A Purpose ● PepsiCo launched their sustainability agenda in 2016 which is designed to foster continuous business growth in a way that responds to changing consumer and societal needs (PepsiCo Website). ○ ○ ○ A focus on creating a healthier relationship between people and food Goals specifically related to the transforming PepsiCo’s food and beverage product portfolio Contribute to a more sustainable global food system ● This initiative falls hand in hand with their long term goal of “Performance With A Purpose” (PepsiCo Website). ○ Helping to improve health and well being with the products PepsiCo sells PepsiCo 2025 Sustainability Agenda- Performance With A Purpose ● Mission → enable better nutrition at scale by continuing to develop a broader portfolio of food and beverage choices, and increasing access to great tasting, nutritious options ○ ○ ○ At least two-thirds of its global beverage portfolio volume will have 100 calories or fewer from added sugars per 12-oz serving. At least three-quarters of its global foods portfolio volume will not exceed 1.1 grams of saturated fat per 100 calories. At least three-quarters of its global foods portfolio volume will not exceed 1.3 milligrams of sodium per calorie. Potential Results of Implementing SI- 2025 Sustainability Reformulate Products ● ● Reduce fats, sodium, and sugars Develop relationships with sustainable farmers/agriculture to produce products that are GMO free, organic, ect. Expand Product Portfolio + ● ● ● ● Develop new product lines that provide healthier options Ex: Lay “Baked” Line Introduce zero calorie beverage options (Ex: Gatorade Zero, Unsweetened Pure Leaf) Invest in R&D to identify new ingredients, recipes, and sweetners to help develop new products (Forbes, 2017). Increase Business Growth = ● ● ● As PepsiCo refines its product portfolio and modifies ingredients → creates a larger demographic of consumers Sales will increase → revenue growth Stronger brand recognition Better to begin with activities and then move onto people Activities to be done: Look at the major activities first and then break them down into little activities inside. Look at the 5 steps in the scale for food article and do research on each step and find out hat smaller tasks make up the big ones. And find out who is responsible for getting that step done. Also find out how long it takes on average to get steps done. This how long part might vary based on how many things you are doing. So take an example product and do research on how long it look int the b=past to develop it from an idea to the final product. Example: how long did it take to do these things with baked lays chips. Try to look at specific factories if there isn’t a lot of information out there. Be flexble. You don’t have to stick with my plan if you Strategic Implementation Plan-PARTS Strategic Implementation Plan-M&M Framework -Mikayla Conclusion- Ronaldo References -APA Format https://www.pepsico.com/docs/album/esg-topics-policies/health-and-wellness-approach-and-engagement.pdf?sfvrsn=e5c67405_8 https://foodinsight.org/wp-content/uploads/2018/05/2018-FHS-Report-FINAL.pdf https://www.pepsico.com/news/press-release/pepsico-launches-2025-sustainability-agenda-designed-to-meet-changing-consumera10172016 https://www.forbes.com/sites/greatspeculations/2017/05/19/how-pepsico-is-transforming-itself-into-a-healthiercompany/#5f49d9643890 Q&A -Ronaldo
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Strategic Implementation-PARTS

Name of Student
Institutional affiliation
Date

The strategy implementation for Pepsi will consist of the total sum of the activities
and decisions required in executing the strategic plan. It will define the process to be used
when the strategies and policies are being implemented. This plan will consist of programs to
be implemented, the project budget, and the project procedures.
Activities involved
The primary resource program is for Pepsi to rebrand itself. The brand should depict a
health awareness brand all over the world. The image will be improved through innovation
and research & Design of healthy beverages and snacks.
Product packaging innovation to reflect a diversified health portfolio, healthier, and a
more nutritious product. Investing in quality packaging based on consumer demands and
expectations.
Create an effective digital marketing campaign to promote healthy soft drinks and
snacks.
A diversified portfolio will be to categorize the beverages from carbonated soft drinks
and snacks to low-calorie products and lastly, to healthy products. These categories will fit
every consumer because they will have a product for every ...


Anonymous
Goes above and beyond expectations!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags