University of South Florida Coca Cola Company Advertising Research Paper

Content Type

User Generated

User

fghqrag9457

Subject

Writing

School

University of South Florida

Description

tep 1: Choose a company

● Choose a company that has a strong message on social media.

Step 2: Analyze their social media

● Analyze this company’s social media message

Step 3: Write a critique

● Critique the social media message using principles of media literacy discussed

Step 4: Synthesize and Respond

integrate ideas (quotations, paraphrases, and/or summaries) from at least two sources in this unit.

Choose a company with strong social media presence

Background: what is the business and how has it changed

Choose and describe a historical (pre 2000) advertisement

Choose one current social media posts

Identify the target audience

Identify who created the media message

Recognize what the media maker wants you to believe or do

Name the "tools of persuasion" used

Discover the part of the story that's not being told

Define and discuss two social media principles and use these principles to evaluate the social media posts

can this company’s social media strategy be improved?

The student includes course source information accurately.

https://www.chronicle.com/article/Instagrim-Why-So...

The paper style :

1.introduction about the company

2.the describe a historical (pre 2000) advertisement

3. respond (target audience,who created the media message,what the media maker wants you to believe or do)

4. one current social media posts

5.respond (target audience,who created the media message,what the media maker wants you to believe or do,https://www.chronicle.com/article/Instagrim-Why-Social-Media/239983) Also that link include it "he student includes course source information accurately"

6. conclusion (summary)

7..sources ...

* don't miss any thing in the guide in the picture

Unformatted Attachment Preview

CTP 3 Rubric New Criteria Ratings Pts Task Related Skills - Examination (20%). Choose a company with strong social media presence Background: what is the business and how has it changed. Choose and describe a historical (pre 2000) advertisement. Choose two current social media posts. Identify the target audience 0.0 pts 20.0 pts 19.0 pts 18.0 pts Excellent Great Very Good 17.0 pts 16.0 pts 15.0 pts 14.0 pts Good Average Passing Unsatisfactory 13.0 pts 65% 12.0 pts 60% 11.0 pts 55% Missing 20.0 pts Task Related Skills - Evaluation (20%). Identify who created the media message. Recognize what the media maker wants you to believe or do 20.0 pts 19.0 pts 18.0 pts 17.0 pts 16.0 pts 15.0 pts • Name the tools of persuasion" used • Discover the part of the story that's not being told • Define and discuss two social media principles and Excellent Great Very Good use these principles to evaluate the social media posts Average Passing Good 14.0 pts Unsatisfactory 13.0 pts 65% 12.0 pts 60% 11.0 pts 55% 0.0 pts Missing 20.0 pts Response (20%). How can this company's social media strategy be improved? 20.0 pts 19.0 pts Excellent Great 18.0 pts 17.0 pts 16.0 pts 15.0 pts 14.0 pts Very Good Average Passing Unsatisfactory Good 13.0 pts 12.0 pts 65% 60% 11.0 pts 55% 0.0 pts Missing 20.0 pts Content - Content Completeness (10%) The student gives a complete response to all aspects of the prompt and demonstrates content knowledge. 10.0 pts 9.5 pts 9.0 pts Excellent Great Very Good 8.5 pts 8.0 pts 7.5 pts 7.0 pts Good Average Passing Unsatisfactory 6.5 pts 6.0 pts 65% 60% 5.5 pts 0.0 pts 55% Missing 10.0 pts Content - Content Accuracy (1096) - The student includes course source information accurately. 10.0 pts 9.5 pts 9.0 pts Excellent Great Very Good 8.5 pts Good 8.0 pts 7.5 pts 7.0 pts Average Passing Unsatisfactory 6.5 pts 65% 6.0 pts 60% 5.5 pts 55% 0.0 pts Missing 10.0 pts 5.0 pts 4.25 pts 4.75 pts Great Excellent 4.5 pts Very Good 4.0 pts Average 3.75 pts 3.5 pts Passing Unsatisfactory 3.25 pts 65% 3.0 pts 60% 2.75 pts 55% 0.0 pts Missing Good Language - General Writing Skills (596) - The student demonstrates writing skills at the sentence, paragraph, and whole-paper level. The whole paper has coherence: ideas can be understood; some reader effort may be necessary only rarely. The sentences and paragraphs show cohesion: consistent and strategic movement of ideas is evident and simple transitions show connections between ideas, sentences. There is consistent formation of complete sentences: simple and compound, and complex sentences. There are general paragraphing skills: topic sentence, development, concluding sentence. There may be emerging paraphrasing skills, such as application of reporting verbs, use of the student's own words, and possibly added commentary. 5.0 pts Editing (59) • carefully fixes grammar, spelling, and punctuation mistakes. 5.0 pts Excellent 4.75 pts 4.5 pts Great Very Good 4.25 pts Good 4.0 pts 3.75 pts 3.5 pts Average Passing Unsatisfactory 3.25 pts 65% 3.0 pts 60% 2.75 pts 0.0 pts 55% Missing 5.0 pts Language - Examination, Evaluation and Response Language Strategies (596) The student used language strategies (taught in class) for examination, evaluation and response such as attribution phrases. 5.0 pts Excellent 4.75 pts Great 4.5 pts Very Good 4.25 pts 4.0 pts 3.75 pts 3.5 pts Good Average Passing Unsatisfactory 3.25 pts 65% 3.0 pts 60% 2.75 pts 55% 0.0 pts Missing 5.0 pts Language - Attribution (596) - The student clearly names sources and uses citations when borrowing ideas and words. 5.0 pts Excellent 4.75 pts 4.5 pts Great Very Good 4.25 pts 4.0 pts 3.75 pts 3.5 pts 3.25 pts 3.0 pts Good Average Passing Unsatisfactory 65% 60% 2.75 pts 55% 0.0 pts No Marks 5.0 pts Total Points: 100.0
Purchase answer to see full attachment

Tags: beverage company TV advertising content The CocaCola Company advertisement media REFRESHTHEFEED

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Running head: SOCIAL MEDIA ADVERTISEMENTS

Coca-Cola Company Adverts
Name
Institution

1

SOCIAL MEDIA ADVERTISEMENTS

2

Coca-Cola Company Adverts
The Coca-Cola Company is an American corporation, which was formed in 1892 (CocaCola Company, 2018). Coca-Cola Company is a beverage based Company, which is licensed in
processing and marketing non-alcoholic beverages. Some of these non-alcoholic beverages
include waters, juice and juice drinks, enhanced waters and flavored waters, sports drinks and
energy drinks. In other words, Coca-Coal Company is a chaste beverage company, which offers
over four hundred brands in more than two hundred nations. The Coca-cola Company owned
several beverage brands. Some of these brands include Powerade sports drinks, smart waters,
Sprite, ZICO coconut water, Minute Maid juice, Vitaminwater, Fanta, Dasani waters and
Georgia coffee (Coca-Cola Company, 2018). The Coca-cola Company has three missions. The
first mission is to refresh the world. Their next Company’s mission is to create value and make a
difference with its products. The last Company’s mission is to inspire moments of optimism and
happiness among its clients.
Television is one of the historical (pre-2000) advertisement media. The first television
advertisements took place on 1st July 1941 in the United States (Stalling, 2...