Donate for the Poor Mobile
Grand Canyon University- MGT660
November 12, 2019
■ There are numerous people globally who are poor despite many
strategies by charitable organizations to reduce the poverty levels.
■ Poverty can be in the form of basic resources or the lack of the needed
income to buy the resources required for sustainability (Andreoni &
■ Due to globalization, the use of the internet and smartphones has been
popular with the market continually expanding.
■ We are creating this app because we want to make a market entry to
expand the capability of people donating through their smartphones
and make the process easier to reduce the poverty levels globally.
Vision, Mission, and Values of the
■ Vision: Our vision is of an energetic, expressive, inclusive and a sharing society
across the world contributing to a thriving, poverty free and a stable international
■ Mission: To grow the recognition for donation for the poor, enable community
participation and maximize the influence of volunteering
Driving the Culture through Core Values
■ The company culture forms the basis for the organization strategy and
is the greatest asset
■ The core values will instill clear sense of purpose among the different
shareholders in the community and form a footprint that will guide
decision making across the organization (Huck et al., 2015).
■ The core values will be translated to behaviors which forms the culture
of the organization
■ Through the core values; the employees will know what to do in every
situation and implement the different strategies effectively (Kiger,
The company culture
The different aspects of the culture to implement in the
■ Commitment to learning
■ Connection and communication
The competitive advantage will help the company to outperform the competition by
introducing the latest mobile technology that is used by most of the people globally.
1. Economies of Scale: due to the funding we hope to receive, the organization will
be able to reach most affected regions globally.
2. Variety: the organization will be able to accept different types of donations
including physical commodities which will be exchanged in the platform for
money (Andreoni & Payne, 2011)
3. Know-how: the organization will employ people who know the different aspects
of charitable organizations to ensure smooth running.
4. Efficiency of the process- all the transactions will be made available online with
confirmation on receipt from the different stakeholders to guarantee
Impacts of Globalization
■ Globalization is Key to the success of the organization due to
reach of donors in every country to facilitate more revenue
hence reaching numerous needy people (Kiger, 2017).
■ It further facilitates in tapping the latest technology in the
market as well as talented employees to help in the
development of better solutions to reduce the poverty levels
across different continents (Huck et al., 2015)
■ Additionally, the number of charitable organizations is
increased as the organization expands to new markets. This
will lead to less revenue for the organization.
■ Andreoni, J., & Payne, A. A. (2011). Is crowding out due entirely to
fundraising? Evidence from a panel of charities. Journal of public
Economics, 95(5-6), 334-343.
■ Huck, S., Rasul, I., & Shephard, A. (2015). Comparing charitable
fundraising schemes: Evidence from a natural field experiment and a
structural model. American Economic Journal: Economic Policy, 7(2),
■ Kiger, J. (2017). Philanthropists and foundation globalization. Routledge.
Strategic Viability of External and
Internal Assessment Tools in Strategic
Internal assessment tools in
Evaluating Organizations strength
■ Strategic planning is an organizations process of outlining and defining
its strategies or directions the making decisions and later allocating
resources to fulfill the outlined strategy.
■ Internal and external assessment will play a key role in implementing
the success of the organization.
■ Though internal and external assessment has got some merit and
demerits, both have been discussed in details.
■ Internal assessment analysis will touch on management, finance,
accounting, production, research and management information system.
Internal Assessment on management
■ It will help the management in decision making.
■ It will help the management achieve its managerial objectives and goals.
■ It will also help the management to asses the progress of the organizations and this
will help the organization to know the areas to focus on.
■ On the other hand internal assessment will put the employees with a lot of pressure
in their working places since supervision will be direct.
Internal Assessment on marketing
■ Internal assessment of your organization will help you in expanding
your market by identifying your internal strengths and weaknesses and
this will help the organization on strategizing properly.
■ Again through SWOT analysis the organization will identify the best
market to sell their products.
■ On the other hand it will help in coming up with promotion strategies
within the organization.
Internal assessment on accounting.
■ Internal assessment will help the company come up with a very god
way of managing its books of accounts and also in preparing their
various financial document.
■ This will again the company to know the profit it is making in a year
and from this the projections can be calculated hence it can be used to
predict the future.
■ It will also help in assessing the accounting the information to
business owners and giving them chance to analyze the overall
efficiency and effectiveness of their business operations.
Internal assessment on production and
■ It will increase the production rate of the company and this will enable the
company to make more profit.
■ It will also help in identifying the topics to research on.
■ It will also help the company to know what to produce and what not to
produce. The company will identify its competitive advantage over others.
■ On the other hand internal assessment will may lead to a misleading data
from research since one will only focus on data from their business.
■ External assessment involves assessing the organization from
outside the firm. The assessors will be able to access
information about the firma may be through communication
■ Though it is cost saving, it can lead into inappropriate results
since there is no physical appearance needed.
■ It will involve sending experts into the organization to asses
whatever is taking place in the company.
■ It will also help in identifying external market for the
companies goods and services.
■ David, F. R., & David, F. R. (2019). Strategic management: A competitive
advantage approach, concepts and cases. Pearson.
■ Steiss, A. W. (2019). Strategic management for public and nonprofit
■ Bryson, J. M., Edwards, L. H., & Van Slyke, D. M. (2018). Getting
strategic about strategic planning research.
■ Kamariotou, M., & Kitsios, F. (2019). Strategic information systems
planning. In Advanced Methodologies and Technologies in Business
Operations and Management (pp. 535-546). IGI Global.
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