An 8-10 slide presentation to your staff describing your analysis, linking what tools you utilized and why you chose those tools. You will use data to support your evidence-base financial decisions. You will also explain your recommendations to maximize stakeholder value, translating those to tactical outcomes to be implemented by your staff.IntroductionThis assessment builds on your prior work in Assessments 1 and 2. It is a presentation to your staff describing you analysis, linking what tools you utilized and why you chose those tools. You will use data to support your evidence-base financial decisions. You will also explain your recommendations to maximize stakeholder value, translating those to tactical outcomes to be implemented by your staff.Apply the theories, models, and practices of finance to the financial management of an organization.Analyze financing strategies to maximize stakeholder value.Apply financial analyses to business planning and decision making.Use data to support evidence-based financial decisions.ScenarioThe senior leadership has approved your recommendations to move forward. You are now tasked with operationalizing your recommendations. Meeting with your staff, you will translate recommendations to strategies and corresponding tactical objectives. You will explain how you used financial analysis to develop these recommendations, discussing the financial tools you will use to monitor implementation progress.Your RoleYou are one of the high-performing financial analyst managers at ABC Healthcare Corporation and are under consideration for a promotion to Director of Operations.RequirementsFollow these steps to complete this presentation:You are presenting to your staff a summary of the reports presented to senior leadership (Assessments 1 and 2).Start by presenting the overall current financial condition of the company as presented to senior leadership (one to two slides).Provide an overview of your analysis, linking what tools (financial statements, ratios, industry trends, capital structure) you utilized and why you chose these tools (two slides).Link the data used to support your evidence-based financial decisions, providing justification for the recommendations (two slides).State the recommendations focused on maximizing stakeholder value into strategies newly adopted by the company, i.e., expansion to a new geographical market, the development of a new dividend policy, changes in capital expenditures, reduction of workforce (one slide).Translate those strategies to tactical objectives to be implemented by your staff, noting evidenced-based academic citations (one to two slides).Discuss what financial tools you will use to monitor the progress of these tactics (one slide).Deliverable FormatBe sure to use a bullet format in your slides but also include detailed narrative supported by relevant literature citations in the notes section.Ensure written communication is free of errors that detract from the overall message and quality.Use at least three scholarly resources.Length: 8-10 content slides in addition to title and reference slides.Use 12 point, Times New Roman.EvaluationBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:Competency 1: Apply the theories, models, and practices of finance to the financial management of an organization.Demonstrate an understanding of key financial tools (financial statements, ratios, industry trends, capital structure, competitive analysis) by providing an overview of the analysis used supporting recommendations made in Assessments 1 and 2. Provide a rationale for why tools were utilized.Competency 2: Analyze financing strategies to maximize stakeholder value.Link the data used to support evidence-based recommendations, translating the recommendations to strategies focused on maximizing stakeholder value.Competency 3: Apply financial analyses to business planning and decision making.Translate strategies to tactical objectives to be implemented by staff, noting evidenced-based academic citations.Competency 4: Use data to support evidence-based financial decisions.Evaluate and recommend financial tools to be used to monitor the progress of these tactics.

The Customer Relationship Management PlanIntroduction: In the increasingly crowded global online marketplace, distinguishing one product from another helps the product become more competitive. One critical factor that distinguishes one brand from another is customer communications and customer relationships a company is able to build to promote and grow their brand. In this Assignment, you will create a customer relationship management plan for a hotel chain.Assignment DetailsThe following Course Outcomes are assessed in this Assignment:MT450-5: Create a Customer Relationship Management Plan.GEL-8.03: Apply Critical thinking to formulate a logical solution to a problem.Scenario: A spa-centered hotel chain International Waters, Inc. (IW) has been in business for two years now. Their mission is to provide a stress-free stay for guests where relaxation is a priority. They primarily are located on the east and west coasts of the U.S. as well as the west coast of Mexico, and all their properties contain water features and spas. IW especially caters to the business customer and stressed out adults who need time away to relax and recuperate. The problem that has surfaced from their analysis of the CSR database and various customer surveys is that they cannot seem to establish a long-term connection to their customers, so few return. The CEO wants to address the problem and has tasked the marketing director (your role) with providing a customer relationship management plan. Access some IW customer survey feedback recently obtained.Access the IW Customer Relationship Management (CRM) Plan templateInstructions: Analyze the scenario and the data provided to create your CRM to address the problems you identify in the template provided.Checklist: Create a CRM Plan addressing the following:Write a synopsis of the problems.State the SMART goals to resolve the problems.Describe alignment of mission to market and branding.Outline training of staff.Explain how you will create brand awareness.Provide opportunities for product testing.Identify customer touch points and explain how addressed.Describe promotion of IW to create brand loyalty.Explain how you will create value for customers from their point of view.Provide a follow-up and summary of your plan.Access the Unit 9 Assignment grading rubric.Respond in 2–3 pages (minimum 600–800 words) in the template using APA format and citation style. Submit your response to the Unit 9 Assignment Dropbox.

On page 386 of your textbook, review "Project Management in Practice." This explains how the Olympic Games are scheduled using project management software. Think about some of the extra scheduling conflicts beyond changes in weather that might occur at the Olympics (e.g., scheduling conflicts regarding global participants and guests to the event). Bring to the discussion details of issues that past Olympic Games have had to overcome. How might scheduling concepts learned during this course minimize some of these conflicts? Your final project is due in the next unit! What questions do you have for your instructor regarding the project?