RTM 404 San Diego State University Measuring Tourist Satisfaction & Stereotyping Paper

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RTM 404

San Diego State University


Q1) Why and how do tourists develop and/or resort to stereotypes while traveling away from their home environment? Why are stereotypes often inaccurate? Why are stereotypes helpful? Why are stereotypes dangerous? How can we modify and/or eliminate stereotypes? Your answer must be a minimum of 700 words

Q2) If you were the President of the San Diego Tourism Authority, how would you go about evaluating satisfaction levels of tourists visiting the region? Which technique of satisfaction measurement would be the most adequate? Describe this technique? Why should international tourist complaints not always be used in assessing their vacation satisfaction? Your answer must be a minimum of 700 words

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Explanation & Answer



Running head: STEREOTYPING



Stereotypes are people's generalization of something due to a lack of enough knowledge

regarding the same. It entails attribution of perceptions, traits, and labels (McKercher, 2008). The
perception of a certain group or culture is determined by its familiarity and the similarity to that
of the stereotyping person. The differences and similarities are the reason as to why stereotypes
develop. For example, when people have a similar culture, there is a sense of acceptance and
affiliation between the two parties since they consider themselves to be one. On the other hand,
when one is not familiar with the culture, unacceptance or rejection may occur naturally since
each perceives the other culture as being different. Interestingly, the negative perceptions tend to
remain in humans than positive perceptions and they are often difficult to change. Stereotypes
also arise with tourists while traveling and this is because the tourists tend to lack adequate
information about the people and the cultures of the country they are traveling to before visiting.
The stereotypes that tourists have regarding a certain country or people is built from either
media, literature, feedback from other tourists and or educational sources about the group
(McKercher, 2008).
Stereotypes are inaccurate for almost every reason one would want to perceive them. This
is because they are subjective as they do not rely on facts about a group of people or culture and
it is for this reason that they are unreliable. When one takes certain stereotypes and speared them,
it leads to the general acceptance of the stereotypes as being facts or something reliable by other
people. Additionally, it inclines one to ignorance of information as people tend to rely more on
the stereotypes created by others and often tend not to take time to search for the factual
information for themselves. Instead of relying on stereotypes created and spread by other people,



one should be open-minded to accept the truth through experiences (McKercher, 2008). Being
open-minded allows one to accept the culture of other people's c...

Really helped me to better understand my coursework. Super recommended.


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