Essay week-3

Jun 2nd, 2014
Price: $40 USD

Question description

Your responses should be at least on page long, maximum two pages. Use a size 12 font and double-spaced with a maximum of 1" margins. Use proper essay format. The instructor does check for plagiarism so please no copying, original work only.

There are three different questions to this assignment, and, the entire response should be at least on page with a maximum of two pages.

Question 1 -

Read the article attached and answer the following questions:

1. What were the research challenges that Fallon Worldwide faced in formulating a campaign for Holiday Inn Express?

2. What research techniques did the agency use, and what kinds did it choose not to use?

3. Why do you think that it made the decision it did, and do you agree with them?  

Question 2 -

What the Holiday Inn Express commercials that Fallon has posted at The ads rely heavily on humor to express the emotional benefits of staying smart.

1.Do you think this humor would be equally effective with any target audience, or is the humor tailored specifically to the drive-ups?

2. What kinds of research might be used to ensure the ads would be effective with the intended audience?

Question 3 -

IMC can involve many different elements, and a Web sites can be an integral part of a company's marketing efforts. Discuss how the following three companies might make a Web site part of an overall IMC effort:

a. A medium-sized candy maker with some brands that are nearly 100 years old.

b. A small company that publishes books, CDs and dvds for a motivational speaker who has just had her first big break with an appearance on The Dr. Phil Show.

Tutor Answer

(Top Tutor) Daniel C.
School: Carnegie Mellon University

Studypool has helped 1,244,100 students

Review from our student for this Answer

Jun 6th, 2014
"excellent work as always thanks for the help"
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1819 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors