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Explanation & Answer
Attached.
Final Presentation Capsim
Generic business strategy
Broad Differentiation
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With each round we created new product and those new products would take
the position of the previous product that we already had
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Since the positioning on the perceptual map goes down as the rounds continued these new
products helps us meet the customer buying criteria
An example of at the beginning of the rounds our product Cid was a high segment, but once
our new product Comet was launched Cid drifted into the traditional segment, and Cake that
was originally in the traditional segment fell off
Competitive advantage
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Since we continued to make newer products we were able to b...