Description
I choose Coke as the product
Asking the Right Questions
Description:
You have the product, you know who your prospects are, now you have to ask the right questions. In order to
address your customer’s needs and wants, you need to get to know them.
Using the ADAPT questioning technique as a guide, create a list of questions that you
should ask your prospect.
Assessment Questions (create 5 questions)
Discovery Questions (create 3 questions)
Activation Questions (create 5 questions)
Projection Questions (create 4 questions)
Transition Questions (create 3 questions)
Submit your original list of questions (20 total)
Explanation & Answer
Attached.
Running head: ADAPT QUESTIONING TECHNIQUE
ADAPT Questioning Technique - Coke
Student’s Name
Institution Affiliation
ADAPT QUESTIONING TECHNIQUE
Assessment Questions
•
Why do you prefer Coke products to others?
•
What do you think Coca Cola needs to improve to make the products more appealing?
•
Do the marketing strategies of coke product appeal to you? What ...
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