the goods and services that your business provides for sale to your target
market. When developing a product you should consider quality, design,
features, packaging, customer service and any subsequent after-sales
Place is in regards to
distribution, location and methods of getting the product to the customer. This
includes the location of your business, shop front, distributors, logistics and
the potential use of the internet to sell products directly to consumers.
concerns the amount of money that customers must pay in order to purchase
your products. There are a number of considerations in relation to price
including price setting, discounting, credit and cash purchases as well as
refers to the act of communicating the benefits and value of your product
to consumers. It then involves persuading general consumers to become customers
of your business using methods such as advertising, direct marketing, personal
selling and sales promotion
Jun 3rd, 2014
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