Your final Portfolio Project for this class will be to create a comprehensive marketing plan for a company and product of your choosing in a country of your choosing (selected in Week #1). This should be a new product in a hypothetical company, or for an existing company where you are proposing a new country market entry where they do not currently market in. You have created marketing plans before, but this plan will vary depending on the international strategies and the concepts you have learned in class. Apply international theory, concepts, and terminology throughout the plan.Use the marketing plan offered in Part 6, Section IV: “Preliminary Marketing Plan” in the course textbook, International Marketing, as a guide. Another resource you may use throughout the course is the Country Notebook, found in Part 6 of International Marketing or, alternatively, at the following link:http://highered.mcgraw-hill.com/sites/dl/free/007352994x/862077/cat2994X_cn_579_588.pdfAlthough you will not be responsible for constructing and submitting your own country notebook, research and take notes as if you were. The more research you can do on your country and your product, the better equipped you will be for this final project.Your final paper and plan must include the following components (consider using them as headers in the paper):Company and ProductDescribe company and product/services offeredObjectives and GoalsOverview of CountryDetails about countrySituation AnalysisPEST AnalysisSWOT AnalysisCompetitive and Industry AnalysisMarket entry mode and why it was selectedMarketing Strategies (this area should be extensive)ProductPricePlacePromotionMeasurement and ControlEthical ConsiderationsImplementation Steps and RecommendationsYour international marketing plan should be a professional Word document, 10-12 pages long (not including the title page and reference page). You must use 5-7 sources beyond the text to support your plan, and you must document them correctly using APA formatting per the CSU-Global Guide to Writing and APA Requirements. The CSU-Global Library is a good place to find credible sources to support your plan.Important Note: I have chose the Netherlands as the country.

5 questions on the Fonderia del Piemonte S.p.A. Case. Questions below:1.What discount rate should the firm use when valuing the Thor MM-9 machine? Explain your computations – how do you measure the cost of equity and cost of debt?2.Assess the economic benefits of acquiring the Thor MM-9 machine. What is the initial outlay? What are the benefits over time? Estimate and interpret the project’s net present value (NPV).3.What uncertainties or qualitative considerations might influence your recommendation (e.g. inflation, discount rate, inability to lay off existing workers, a reduction in the daily operating hours due to economic slowdown)? Please discuss how each of these factors would affect the NPV.4.Compute the equivalent annual annuity for both machines and interpret your results. Assume that the semi-automated equipment could be operated for two more years beyond the end of its depreciable life with ordinary maintenance, so that the lives of both machines will be eight years.5.Should Martina Bellucci proceed with the project? Explain why or why not.

Scenario You are the brand manager for a large brand, Truly Foods. Your company has just acquired a smaller food brand called Smart Foods. Your boss told you that a new strategy needs to be created for the Smart Foods brand line, since there’s already a brand awareness presence and a loyal consumer base. Truly Foods wants to continue to keep the Smart Foods brand strategy separate. Instructions Write a memo to your boss that does the following: Describe the new branding strategy for the Smart Foods. (Provide a comprehensive description of the new branding strategy for the Smart Foods.) Justify the importance of using the umbrella branding strategy. (Comprehensive justification of the importance of using the umbrella branding strategy.) Give 2 advantages and 2 disadvantages of using the umbrella strategy. (Comprehensive description of 2 advantages and 2 disadvantages of using the umbrella strategy.) Discuss the importance of maintaining consistent branding strategies for Smart Foods. (Comprehensive description of the importance of maintaining consistent branding strategies for Smart Foods.) Discuss how this new branding strategy meets the marketing goals for Truly Foods. (Comprehensive discussion of how this new branding strategy meets the marketing goals for Truly Foods.)