The purpose of this assignment is to perform cluster analysis and analyze clusters in a data set to determine whether or not the information generated can be used to address a specific business problem.For this assignment, you will use the "Wholesale Customers" data set from the Topic Materials. Most data categories are self-explanatory. Clarifying notes are as follows.Fresh: Annual spending (in $1000s) on fresh productsMilk: Annual spending (in $1000s) on milk productsGrocery: Annual spending (in $1000s) on grocery productsFrozen: Annual spending (in $1000s) on frozen productsDetergents_Paper: Annual spending (in $1000s) on detergents and paper productsDelicatessen: Annual spending (in $1000s) on delicatessen productsClient_Type: Type of client – either HoReCa (Hotel/Restaurant/Café) or RetailRegion: Region of client – either Lisbon, Oporto, or OtherA wholesale distributor wants to understand the purchasing profiles of its clients. If a finite set of distinct profiles were defined, then a marketing strategy could be designed specifically for each set of similar clients. The company has compiled a data set that includes annual client spending on diverse product categories. You have been tasked with analyzing the data to determine what patterns emerge and how these patterns can be used to create specific client marketing profiles.Use k-means clustering to explore and analyze the data set by using only the quantitative variables to cluster the clients.Question 1: Explain the process you used to define the clusters such as the number of clusters formed, the specific variables used, etc. Include the "Cluster Sizes" and "Predictor Importance" outputs when submitting the answer.Question 2: Interpret the clusters with respect to the quantitative variables that were used in forming the clusters. Include the "Clusters" output when submitting the answer.Question 3: Discuss whether there is a pattern in the clusters with respect to the qualitative variables (i.e., Client_Type or Region). Include the charts illustrating these patterns when submitting the answer.Question 4: Provide an appropriate name for each cluster using any or all of the variables in the data set.Question 5: Based upon your analysis, what patterns emerged and how can these patterns be used to create specific client marketing profiles? Include discussion of the characteristics for each profile. Present your finding in the form of a 250-word executive summary that includes relevant data, charts, and tables.General Requirements:Submit the answers to Questions 1-4 and the executive summary as Word documents.APA format is not required, but solid academic writing is expected.This assignment uses a grading rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Although the Ethics Resource Center conveyed, as of 2013, that 41% of employees reported having witnessed misconduct in the workplace—down from 45% in 2011—this percentage remains alarmingly significant (McGregor, 2014). In fact, these statistics seem to indicate an ongoing need to continue to strengthen commitment to ethical business practice. Business professionals and scholars need to know how to face ethical dilemmas and make sound ethical decisions. As a DBA independent scholar and global change agent, you should have a basic understanding of various ethical frameworks and understand how these frameworks influence real-world business decisions. Northouse (2016) stated, “Ethical theories that deal with the conduct of leaders are in turn divided into two kinds: theories that stress the consequences of leaders’ actions and those that emphasize the duty or rules governing leaders’ actions” (p. 333). Business leaders apply their ethical values daily for decision making in business. Understanding and analyzing various ethical frameworks can help you as you work to solve ethical dilemmas.To prepare for this Discussion, consider Case 13.2, “How Safe Is Safe?” on pages 351–352 of Northouse (2016) and review the Albert, Reynolds, and Turan (2015), Lawton and Páez (2015), Hoover and Pepper (2015), and Gustafson (2013) articles provided in this week’s Learning Resources.BY DAY 3Post your application of ethical frameworks to the ethical dilemma posed in the case study. In your application, do the following:Justify your proposed solution, and explain the reasoning you used to arrive at your solution.Incorporate the justifications you provided in response to the Case 13.2.Apply the ethical framework(s) outlined in the Learning Resources or in other scholarly literature that aligns with your reasoning. Explain how your reasoning aligns with those frameworks.Be sure to support your work with a minimum of two specific citations from this week’s Learning Resources and one or more additional scholarly sources.Northouse, P. G. (2016). Leadership: Theory and practice (7th ed.). Thousand Oaks, CA: Sage.Chapter 13, “Leadership Ethics” (pp. 329–362)Albert, L., Reynolds, S., & Turan, B. (2015). Turning inward or focusing out? Navigating theories of interpersonal and ethical cognitions to understand ethical decision-making. Journal of Business Ethics, 130(2), 467–484. doi:10.1007/s10551-014-2236-2Gustafson, A. (2013). In defense of a utilitarian business ethic. Business & Society Review (00453609), 118(3), 325–360. doi:10.1111/basr.12013