English 101 Navarro College Rohit Park and Dealership Company Paper

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English 101

Navarro College

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Proposal Grading Criteria Letter of Transmittal 1 point • Addressed to instructor • Describes attached documents and reason for including them • Explains purpose of proposal and audience • Uses standard business letter format Introduction 3 points (May be combined with Problem Section) • Introduces proposal and provides an overview to provide context for the reader • Offers background information on any information that will help the reader • Describes the current situation and why there is an issue Problem 2 points • Defines the problem the proposal aims to solve • Describes why the problem is worth consideration • Stresses importance of the subject Project Plan/ Solution 5 points • Logical organization indicated by headings and subheadings as appropriate • Summarizes the solution • Applies argumentative strategies to persuade the reader that solution is appropriate • Describes a plan for solving the problem • Plan includes qualifications—why are you the best person to solve this problem? • Plan includes location, and budget all described in a way that is appropriate for chosen topic and audience data • Figures, tables and images are included as evidence as appropriate. • Proposal text refers to any figures. Figures are cited appropriately. Budget 2 points • Provides a budget • Budget reflects real research based costs for proposal • Clearly organized in tables as appropriate • Proposal text refers to any tables. All tables are cited appropriately. Source is Conclusion 3 points unclear • States why the proposed solution is the best solution • Emphasizes importance adopting the proposal • Thanks reader and offers contact information References 2 points tins . Needs • Cites relevant and timely research in APA style Document Design 2 points Mars sources used • Design is attractive and appealing for the chosen audience • Applies well-chosen design choices consistently • Pages are numbered • Uses graphics, figures, and tables effectively Total out of 20: :÷÷÷÷ I by supported facts .int affairs I ? - sore consistent see mainly to Notes ' - need 5/20 you clarify hoys solutionstudents relates to Trituration al mtosiredata - a - Memo To: Dr. Dorsey From: Rohit Maharjan Date: 10/25/2019 Re: Memo of selling used cars Comments: Attached you will find a proposal of a dealership company of cars mostly for the students and other people which is located at Dallas, Texas. The project is mostly focused in students who have to drive a long miles for their University and ensure them to get good well maintained cars. Everyday students or other people have a problem in their tires or have to face different situations on the road. So they often get late for schools or works. Even I have been in this sort of problems that made me missed my final exam. It is time to put solution for this so that there will be no problem for students and people. ! idea Good Proposal Rohit Maharjan 10/22/2019 Business communication and report writing Jennifer Lynn Dorsey Dealership Company Introduction Rohit Park is Dealership Company that mainly sells cars belonging to International - students. Every year, thousands of students from all over the world enroll into various Universities in the country to do a course in their field of interest. These International students sometimes buy cars to help them move around instead of having to deal with taking the bus, buy cars be explicit subway trains or even a taxi. Students who engage in such luxuries come from well off families. I - ÷÷÷÷t buy cars → They often buy high quality and overpriced cars. Other reasons why they do this is to gain popularity on campus and have an advantage over their friends in the campus and other social scene. After they complete their studies and need to head back to their countries, they often sell these cars. Sometimes, when in a financial bind, they also sell cars. The Rohit Park Dealership www.n.wm.n.ua Company usually purchases these cars form the auction and then re-sells them to buyers mainly students. Before buying the vehicles, the company often inspects them to ensure they are in good condition. If the company buys a faulty car, they often do the repairs before placing it on the ir market. This company got the own services9 shop which are free for everyone. The company sells z hay : PROPOSAL 2 vehicles of different types at a friendly price. The cars are of high quality and good mileage. The company is set to attract new buyers to purchase cars that are in the market. Current situation In the current society, people prefer to purchase used cars to new cars for various reasons. ? swim Used cars are cheaper. A person can get a fancy car for a lower budget. Apart from price, people consider the low insurance costs associated with used cars. Insurance companies charge less for µ÷L;§f used cars since the value of the car is a bit lower than it would have been if it were new. Also, registering used cars is cheaper than registering new cars. Purchasing new vehicles also has its advantages such as warranty, low financing, and free maintenance but still more people would instead purchase used cars because of reduced costs. ' Labels oik Sales in Millions 2014 2015 2016 2017 2018 36.24 37.25 38.6 39.2 40.42 0 10 20 16.45 17.4 17.46 17.14 17.21 30 40 50 Used Cars New cars 60 70 The graph shows sales made in the past five years on used cars and new cars. From the graph, it is evident that sales have been high for used cars ("U.S. new and used car sales 2018," year ! Copyright ? n.d.). They are more than double those of new cars. Also, sales for used cars keep increasing ① each year. oh ' PROPOSAL 3 Label Brand and model in Price of the used Price of the new my Company car(in dollars) Ford Mustang Eco $15,899 car(in dollars) Table $26,670 in boost 2019 Honda Civic 2019 $11,000 $19,750 Nissan Altima 2019 $12,584 $24,100 Honda Accord 2018 $13,986 $23,870 Toyota Camry 2018 $10,586 $21,014 Eclipse $10,154 $21,545 Mitsubishi - g- Cite Describe sext & 2019 phew Wow ¥: Rohit Park dealership provides mostly half price of the used cars which are model 2018 use or 2019. The avg. mileage in this car are from 5k-10k. The cars are in good conditions and gourds provide free service and maintenance to the customers. Monthly plans are made according to size 1 how this and the range of the customers. sure targets specifically It doesn't plan students line any more ? international ? company unique feel galere * Project Plan Not problem - - car The company will do a marketing campaign to attract new customers. The campaign will target low-income earners because these are the people who are very likely to purchase used cars. High-income earners tend to purchase new cars because they can offset the costs and do not care about the depreciation aspect of the car. Social media is one of the tools that will be used in marketing cars. The company will use influencers across all social media platforms to market I PROPOSAL 4 cars. Social media such as Instagram and Facebook page will be of great help. When selecting the influencers, the company will use individuals with a huge following. Also, the influencers need to be individuals with a good reputation. Influencers with a bad reputation can taint the - oomf 00 image of the company towards the public ("Influencer Marketing in 2019: How to Work with Social Media Influencers," 2019). The influencers will talk about cars, precisely the quality of Her the cars. They will also talk about the prices. The selling aspects of cars are their quality and low prices. The campaign will also include testimonies from the customers of the company. These testimonies will get posted on YouTube and shared across all social media platforms. During the campaign, this company will concentrate on building on the trust of potential customers. It will inform its customers that they can take the car they want to purchase for a test run in the company of an employee of the organization. If buyers are allowed to take cars for a test run, they will get the sense that the company is reliable. The consumer can be able to get the fulfills exact type of vehicle they need; that which fulfils their needs. The test run will also help the ① individuals to choose a car they can drive comfortably. Also, the company will allow its consumers to examine the car using a private mechanic. In doing so, the consumer will be made to feel comfortable in the product they are purchasing, and this will increase sales. Finally, this but . Qualification specific heh company will also run an ad using Google ads to promote the products. okay names etc - compani es ghost or The company is a partnership. The company owners are both qualified to handle the project. One of the partners has a Bachelor degree in business management. He has also worked in various capacities such as the finance manager for three years in the company before. He manages the finance aspect of the business. The other partner has worked in the automobile PROPOSAL 5 industry for five years before partnering to form Rohit Park. He got all the knowledge related to parts and maintenance. He is also familiar with the latest trends. He is also aware of customer buying habits and can quickly sell a car. where Budget #s the do came - from? No cited gmt ) The project will cost a total of $50000. The expenses to be incurred include paying the influencers used ($30000) and rewarding customers for accepting to be used in marketing the data . company products ($2000). The company will also pay a certain amount of money for the Google ads ($5000). Finally, the company will need to pay for the fuel in the car when a customer decides to take it for a taste run before paying for it ($8000). The remaining amount No Table ? will be used to cover miscellaneous expenses such services, car parts. Conclusion The company is trying to sell cars especially for the International students. Me being an example who used to travel from Dallas to Oklahoma for my University. I had many problems on and off the road with cars. So I just want to help all the International students and other people to get the proper and quality cars, so that there wouldn’t be any problem. The marketing campaign will focus on the price and quality of the car. Many people want quality items, but only a few of them can offset the huge costs of purchasing a new product. The company has an advantage because of the popularity of used cars. For it to succeed, it has to set itself apart from Good idea but proposal describes other car dealerships. - a normal what makes Also , you your company . I can't your unique for clearly see this market facts /evidence feels weak need real data . . - PROPOSAL References Influencer Marketing in 2019: How to Work With Social Media Influencers. (2019, May 6). Retrieved from https://blog.hootsuite.com/influencer-marketing/ U.S. new and used car sales 2018. (n.d.). Retrieved from https://www.statista.com/statistics/183713/value-of-us-passenger-cas-sales-and-leasessince-1990/ 6
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Explanation & Answer

There you go. I've made changes to all parts except the qualification and budget sections. There isn't much I can get done there. All the rest are okay though

Proposal

Rohit Maharjan
10/22/2019
Business communication and report writing
Jennifer Lynn Dorsey

Dealership Company

Introduction
Rohit Park is Dealership Company that mainly sells cars belonging to International
students. Every year, thousands of students from all over the world enroll into various Universities
in the country to do a course in their field of interest. These International students sometimes buy
cars to help them move around instead of having to deal with taking the bus, subway trains or even
a taxi. Students who buy luxury cars come from well off families. They often buy high quality and
overpriced cars. For most of these foreigners, the price of luxury cars abroad is almost half or a
third of the price back at home and at such a discount most of them would easily decide to buy the
cars (Johanson, 2016). The Rohit Park Dealership Company would usually purchase these cars
from auctions or other students and then re-sell to buyers who are mainly students. Before buying
the vehicles, the company often inspects them to ensure they are in good condition. If the company
buys a faulty car, they often do the repairs before placing it on the market. This company got the
own services shop which are free for everyone. The company sells vehicles of different types at a

PROPOSAL

2

friendly price. The cars are of high quality and good mileage. The company is set to attract new
buyers to purchase cars that are in the market.

Current situation
In the current society, people prefer to purchase used cars to new cars for various reasons.
Used cars are cheaper. A person can get a fancy car for a lower budget. Apart from price, people
consider the low insurance costs associated with used cars. Insurance compani...


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