marketing help

timer Asked: Jun 6th, 2014
account_balance_wallet $5

Question Description

How can I get more engagement on Twitter for my small business?

Tutor Answer

Tutor K
School: UC Berkeley

There is no one correct way to engage potential customers online and through social media. For every business, several factors will tie into which marketing strategies you will use to engage your specific audience. As always consider the demographics of your potential clients and how these affect how they interact online.

Another thing to consider is general Twitter user trends, and apply that data to the frequency, length, and time of day of your tweets. Dan Zarella collected and compiled detailed statistics on Twitter trends. Based on his data, he suggests the following tips:

- Tweets should be between 120-130 characters long
- Links should be placed in the first quarter of a tweet
- Don’t overload the number of tweets shared in an hour – less tweets = more clicks
- Pay attention to phrases used in your tweets – some lead to more clicks than others
- Use more action words (verbs) and less nouns
- Tweet on the weekends for more clicks
- Tweet in the afternoon versus morning for more clicks

Of course, not all of these tips will apply to every business, so apply this data to your own Twitter strategies carefully. Look at what you know about your own audience, and evaluate whether these suggestions make sense for your business.

flag Report DMCA

Thank you! Reasonably priced given the quality not just of the tutors but the moderators too. They were helpful and accommodating given my needs.

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors