You have gathered client and user requirements for the new spa website.

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You have gathered client and user requirements for the new spa website. You have also developed several design deliverables that you will now resubmit after incorporating your instructor’s feedback. You will now create a high-fidelity prototype using Adobe XD. The prototype must incorporate user-centered design best practices and principles. It should also be visually appealing and easy to use and should conform to the client and user requirements. In addition, you will write a report justifying your choices and providing a plan for usability testing.

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IT-649: Final Project Two Guidelines and Rubric Overview As use of the internet continues to increase, the importance of web design will increase as well. This means that businesses will need to find and employ web designers who are able to create web interfaces that will attract and retain customers. Because of the popularity of the internet and the plethora of options for the user, web designers can no longer come up with product ideas in isolation, expecting users to simply accept the ideas. It is imperative that users are engaged during the design process and that web interfaces are designed with user needs in mind. User-centered design (UCD) is fundamental for the planning, design, and development of web applications that appeal to users. This course focuses on techniques, principles, and best practices of UCD to create web interfaces. You have already developed a proposal for your potential client, a spa owner in need of a new website. In the second final project for this course, you will design several deliverables for the client. These deliverables will be based on the client and user requirements provided. This is the next step in the process of website development for the spa. It is important because you, as the website designer, must understand the requirements of the client and users in order to design a website that meets their needs. With the exception of the high-fidelity prototype and report, the deliverables that you submit for this project will have been developed earlier in the course and submitted for instructor feedback. You will submit them a second time as part of this project, incorporating the feedback that you have received from your instructor. The prototype you create should be based on your other deliverables. The prototype is especially important because it gives the client the opportunity to get a feel for the website and gives you, the designer, a final opportunity to plan for and perform usability testing. Additionally, you will write a report for the spa owner to justify your choices in the prototype and planning for usability testing. This project is supported by four milestones, which will be submitted in Modules Four, Five, Six, and Seven. As you submit each milestone, your instructor will provide you with feedback. Use that feedback to strengthen your work before you submit it as Final Project Two in Module Nine. In this assignment, you will demonstrate your mastery of the following course outcomes:      IT-649-02: Perform requirements-gathering techniques to assemble user and client requirements for the development of usable interfaces IT-649-03: Analyze the importance of human factors in the design of graphical user interfaces IT-649-04: Create visually appealing web interfaces by applying user-centered design best practices, techniques, and principles IT-649-05: Select appropriate web controls and design elements that align with user- and client-defined requirements IT-649-06: Develop usability testing plans that incorporate commonly used approaches for testing, analyzing test results, and implementing improvements Scenario Imagine that the spa owner has decided to hire you to design the spa’s website. The owner has provided you with a list of requirements for the new design. You must also factor in user requirements by reviewing a survey and customer interviews that have been provided for you (see below). Client Requirements The spa owner has given you a list of requirements for the redesigned website. The website must have at least the following pages:      Landing page Contact page with form Services introduction page o The spa offers two services: massages and facials. The website should include one page for each of the two services. Each service page must include the price of service and the length of time the service requires. Staff introduction page o There are two staff members who provide spa services to customers: Rolita and Brenda. Both are able to provide massages and facials. The webpage should include one page for each of the two staff members. Each page must contain an availability calendar for the staff member. Scheduling page o The scheduling page must allow users to schedule one or more of the spa’s specific services. o If the user prefers a specific staff member for services, the page must allow the user to choose that staff member. o Assume that the site will also have a registration page, but you do not have to build the registration page as part of the site. Appointments must include at least the following information:        Customer name Customer phone number Date of the appointment Time of the appointment Service or services selected Duration of the appointment based on sum of all services Staff member selected (if any) User Requirements You will not actually conduct customer surveys or interviews for this project. Mock data has been provided for you in the Assignment Guidelines and Rubrics section of the course in these documents: Spa Customer Survey and Spa Customer Interviews. Prompt You have gathered client and user requirements for the new spa website. You have also developed several design deliverables that you will now resubmit after incorporating your instructor’s feedback. You will now create a high-fidelity prototype using Adobe XD. The prototype must incorporate user-centered design best practices and principles. It should also be visually appealing and easy to use and should conform to the client and user requirements. In addition, you will write a report justifying your choices and providing a plan for usability testing. I. Customer Survey Results: Summarize the mock survey results provided to you. What conclusions regarding user preferences can you draw based on the survey results? II. Customer Interviews: Summarize the stakeholder interviews provided to you. What user requirements can you identify based on the interviews? III. Persona (User Profile): Using data from the customer survey and interviews with former, current, and prospective clients, plus your imagination, create a robust and detailed persona (user profile) for a user of the spa website. You can use the mock survey and interview data provided for you, but you might need to use your imagination to flesh out the profile to make it robust and detailed. Your persona (user profile) should answer questions such as these: What is the age and gender of the typical user of the spa website? Why does the user visit the spa’s website? Which pages would the user most likely visit? IV. User Journeys: Identify a task that a customer would execute on the spa website and describe the steps the customer will take to execute the task. The particular task you choose is up to you, but it should be a task that a customer of a spa would need to execute. For example, what are the steps a user would take to schedule an appointment? V. Customer Experience Map: Create a customer experience map that illustrates the path a customer will take to complete the same task you identified for the user journey component of Milestone Five. VI. Wireframes: Use Adobe XD to create wireframes that show the layout, navigation, and interface design for your proposed spa website design. You will need a wireframe for each page that you plan to create; at a minimum, you must have a wireframe for each of the five pages in the client requirements. VII. High-Fidelity Prototype: Create a high-fidelity prototype for the new spa website. Your prototype must meet the following requirements: A. Design Elements: Select visually appealing design elements that are appropriate for the type of business. B. Requirements: Incorporate all client and user requirements. C. User Controls: Utilize appropriate user controls for client and user requirements. Note: One of the client requirements for the spa website is to include a schedule page. In Module Seven, you used SuperSaaS to create a schedule for each of the two spa employees: Rolita and Brenda. To incorporate those schedules in your prototype, create a schedule page in your prototype that includes the URL for both of the schedules. In other words, to schedule an appointment with Rolita or Brenda, spa customers would go to the schedule page and then click on the URL for whichever employee the customer wants to schedule an appointment with. VIII. Report: As a web designer employing user-centered design best practices and principles, you want your client to understand your design decisions. Write a report explaining and justifying your choices to the client. A. Design Elements: Justify your choices regarding design elements. For example, why did you choose your color scheme? Why did you choose your graphics? B. User Controls: Which user controls did you choose to incorporate in your prototype? Why? Justify your choices. C. Human Factors: Which human factors were considered in the design of your prototype? Why? Justify your choices. D. Usability Testing Plan: In your proposal, you selected a type of usability testing to implement. Now that you have created your prototype, develop a plan for testing the prototype. In other words, what is your plan for performing your recommended type of usability testing? Milestones Milestone Four: User and Client Requirements In Module Four, you will summarize and analyze the results of a survey and interviews with former, current, and prospective spa customers to draw conclusions regarding user preferences for the spa website. This milestone will be graded with the Milestone Four Rubric. Milestone Five: Personas and User Journeys In Module Five, you will use data from a customer survey and interviews with former, current, and prospective clients, plus your imagination, to create a robust and detailed persona (user profile) of one spa customer. You will also create a user journey that describes the steps a user of the spa website would take to complete a task on the website. This milestone will be graded with the Milestone Five Rubric. Milestone Six: Human Factors and Customer Experience Maps In Module Six, you will create a customer experience map that illustrates the steps a customer would take to complete a task on the spa website. You will also explain and provide examples of human factors, identify those that will influence your redesign of the spa website, and explain the ways in which those human factors will influence your design. This milestone will be graded with the Milestone Six Rubric. Milestone Seven: Wireframes In Module Seven, you will use Adobe XD to create a wireframe that shows the layout, navigation, and interface design for one page of your proposed spa website design. Your wireframe should be one of the five pages listed in the client requirements. This milestone will be graded with the Milestone Seven Rubric. Final Project Two Submission: Website Redesign, Prototype, and Design Decision Report In Module Nine, you will submit the deliverables that you have produced as you worked on the spa website redesign, as well as a high-fidelity prototype and report. Taken together, the components of your Final Project Two submission should contain all of the critical elements listed in the rubric. It should reflect the improvements you have made based on feedback you have received throughout the course. This submission will be graded with the Final Project Two Rubric. Final Project Two Rubric Guidelines for Submission:  Submit the user survey and customer interview summaries, the persona, and the user journey in a single document along with a cover page.  Submit the customer experience map in any format that allows for easy viewing, including the ability to zoom in or out as needed to read the detail or view the entire map at once.  Submit the wireframes and prototype as Adobe XD files.  Submit the report as a single document. Include a separate page to cite any applicable sources used in your report. The sources should be formatted according to APA style. Apply appropriate organization and document formatting that is specific to your audience (the spa owner). Some examples of formatting elements include the following: o A professionally designed cover page o Graphics such as images and diagrams that enhance content points o Document orientation (portrait versus landscape) o Page layout (multiple or offset columns) o Appropriate fonts and text styles for section heads and body copy o Use of color to enhance content points Critical Elements Customer Survey Results Customer Interviews Exemplary (100%) Meets “Proficient” criteria, and connection between survey results and user preferences is especially clear Meets “Proficient” criteria, and summary is especially clear and contextualized Proficient (90%) Comprehensively summarizes survey results and draws conclusions regarding user preferences Comprehensively summarizes stakeholder interviews and identifies user preferences based on the interviews Persona (User Profile) Meets “Proficient” criteria, and persona (user profile) is clearly connected to survey and interviews User Journeys Meets “Proficient” criteria, and list of steps is exceptionally clear and logical Develops detailed persona (user profile) Customer Experience Meets “Proficient” criteria, and Map map is exceptionally clear and detailed Creates logical customer experience map that shows the path a user will take to complete a task Clearly articulates an organized list of steps a user will take to complete a task Needs Improvement (70%) Summarizes survey results but does not draw conclusions regarding user preferences or has gaps in accuracy or detail Summarizes stakeholder interviews but does not identify user preferences based on the interviews or has gaps in accuracy or detail Develops persona (user profile) that is cursory or inaccurate Not Evident (0%) Does not summarize survey results or draw conclusions regarding user preferences Articulates a list of steps a user will take to complete a task, but steps are unorganized or lack clarity Creates customer experience map that shows the path a user will take to complete a task, but map has gaps in logic or accuracy Value 7.5 Does not summarize stakeholder interviews or identify user preferences based on the interviews 7.5 Does not develop persona (user profile) 7.5 Does not articulate a list of steps a user will take to complete a task 7.5 Does not create customer experience map that shows the path a user will take to complete a task 7.5 Wireframes Meets “Proficient” criteria, and wireframes are of professional quality Creates comprehensive wireframes that show the layout, navigation, and interface design for the proposed website High-Fidelity Prototype: Design Elements Meets “Proficient” criteria, and use of design elements shows creativity Selects design elements that are visually appealing and appropriate for the type of business High-Fidelity Prototype: Requirements High-Fidelity Prototype: User Controls Report: Design Elements Successfully incorporates client and user requirements Incorporates client and user requirements but is not successful in meeting requirements Utilizes appropriate user controls Utilizes user controls for client for client and user requirements and user requirements, but not all selected controls are appropriate Clearly justifies selection of design Justifies selection of design elements elements, but justification lacks clarity or detail Meets “Proficient” criteria, and use of user controls shows creativity Meets “Proficient” criteria, and justification is supported by realworld examples or applicable relevant resources Report: User Controls Meets “Proficient” criteria, and justification is supported by realworld examples or applicable relevant resources Report: Human Meets “Proficient” criteria, and Factors justification is supported by realworld examples or applicable relevant resources Report: Usability Meets “Proficient” criteria, and Testing Plan plan is exceptionally detailed and logical Articulation of Submission is free of errors Response related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format Creates wireframes that show the Does not create wireframes layout, navigation, and interface design for the proposed website, but wireframes are missing necessary information or detail Selects design elements that lack Does not select design elements visual appeal or are inappropriate for the type of business 7.5 7.5 Does not incorporate client and user requirements 7.5 Does not utilize user controls for client and user requirements 7.5 Does not justify selection of design elements 7.5 Clearly justifies selection of user controls Justifies selection of user controls, Does not justify selection of user but justification lacks clarity or controls detail 7.5 Clearly justifies selection of human factors Justifies selection of human factors, but justification lacks clarity or detail Does not justify selection of human factors 7.5 Develops comprehensive usability Develops usability testing plan, testing plan but plan is cursory or inaccurate Does not develop usability testing plan 7.5 Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Earned Total 2.5 Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas 100% Data Collected Summary of Data Collected Kendria Huguley Southern New Hampshire University [Place all tables for your paper in a tables section, following references (and, if applicable, footnotes). Start a new page for each table, include a table number and table title for each, as shown on this page. All explanatory text appears in a table note that follows the table, such as this one. Use the Table/Figure style to get the spacing between table and note. Tables in APA format can use single or 1.5 line spacing. Include a heading for every row and column, even if the content seems obvious. To insert a table, on the Insert tab, tap Table. New tables that you create in this document use APA format by default.] 2 Summary of Data collected I. Customer survey results In User-Centred Designs, it is recommended that it id the users who should evaluate the efficiency of a website in fulfilling the desired goals. The user may have a one on one interaction with the site, or a group of experts specialized in UCD may be mandated to evaluate the API (Da Silva et al., 2018). In this case, customers were given a chance to interact with the SPA website, after which they were subjected to various methods of collecting data that is survey and interview methods. The survey provided a platform through which the website designers would identify the pathways of the users based on age, preferred services. Through their interaction with the site, glitches were also identified. The survey data indicated t whereby the majority of the participants were women aged between thirty and forty- nine. Only two men participated in the study. They were aged above fifty years. This information is critical in identifying expected clients or customers. Women and elderly men go for massage and facial services. Therefore, the website designers should focus on making the website appealing to that category. The perception of the Spa website is based on its efficiency to satisfy the needs of the customers. Through the survey data, it was evident that almost all the participants perceived that the site was average as far as the satisfaction of the needs was concerned. One participant perceived that the site was poor. The website designers should evaluate the challenges that made this user perceive the site as poor. [Place all tables for your paper in a tables section, following references (and, if applicable, footnotes). Start a new page for each table, include a table number and table title for each, as shown on this page. All explanatory text appears in a table note that follows the table, such as this one. Use the Table/Figure style to get the spacing between table and note. Tables in APA format can use single or 1.5 line spacing. Include a heading for every row and column, even if the content seems obvious. To insert a table, on the Insert tab, tap Table. New tables that you create in this document use APA format by default.] 3 Information concerning the desired services was availed. It was evident that the one aged between 20 and 29 was not interested in either of the services. Most users were interested in massage. Both men who participated in the survey were interested in massage while one was interested in both. This information would be of great significance in identifying the taste and preferences of the different visitors to the site. Registration on the website is paramount. This would aid the customers in having their accounts so that they could easily access the desired services from the site. All participants agreed that the registration should be done using the email. Booking and verification of appointments should also be done through emails.as far as the confirmation of the login credential is concerned; it was evident that most users preferred the use of text messages through which the confirmation requests would be sent. Most participants agreed on the provision of phone numbers in the registration process as a way of ensuring that the information collected is correct. Others did not accept that the provision of a phone number was required. While evaluating the best strategy of attracting the users into the site, more than half of the users agreed that a discount would make them interested in visiting the website. Only one participant was extremely against the idea as she thought that a discount would not entice her. II. Conclusion based on the findings Based on the participation and the responses provided by the participants. The Spa services are majorly meant for women aged between above the thirty years and men aged above fifty years. These individuals have different tastes and preferences as far as the provision of services on the [Place all tables for your paper in a tables section, following references (and, if applicable, footnotes). Start a new page for each table, include a table number and table title for each, as shown on this page. All explanatory text appears in a table note that follows the table, such as this one. Use the Table/Figure style to get the spacing between table and note. Tables in APA format can use single or 1.5 line spacing. Include a heading for every row and column, even if the content seems obvious. To insert a table, on the Insert tab, tap Table. New tables that you create in this document use APA format by default.] 4 website is concerned. For instance, website designers should be aware that elderly men were interested in massage mostly. The young adults aged twenty to thirty years were not interested in either of the services provided. Through this study, the designers have identified the target audience whom they must evaluate to ensure that the site satisfies their needs. The information from the survey has provided the required mode of registration. Most users prefer using their email addresses for registration and their phone numbers for verification purposes. It is expected that the designers will make changes to the website and accommodate these methods of registration. The provision of correct numbers was also required. This would ensure that the administrators could easily reach the customers if the need arises. Bringing traffic to a website is integral. As far as Spa is concerned, a discount is one of the preferred criteria used in enticing customers. Therefore, the developers will focus on providing a discount as the customers will most likely go for the services. The findings indicated that some human factors were not considered ion the redesign of the website that needs some improvement. The perception of the users on the website is based on how easy it is to navigate through a website (Proctor & Van Zandt, 2018). In most cases, it is recommended that sites should build based on recognition purposes and not recalling. This is based o the nature of human beings on encountering a new phenomenon. Aesthetic icons were not used; this would make it easier for the users to identify items such as the services offered and the prices. The site was not also attractive. The aesthetic value of a site is brought about by using different pictures and the exploitation of graphics in presenting information concerning the [Place all tables for your paper in a tables section, following references (and, if applicable, footnotes). Start a new page for each table, include a table number and table title for each, as shown on this page. All explanatory text appears in a table note that follows the table, such as this one. Use the Table/Figure style to get the spacing between table and note. Tables in APA format can use single or 1.5 line spacing. Include a heading for every row and column, even if the content seems obvious. To insert a table, on the Insert tab, tap Table. New tables that you create in this document use APA format by default.] 5 particular website. It would be advisable to add pictorial images of the services offered. The colours should be bright as it was evident that most of the users were women. Generally, women value colours, and they will always go for brighter products rather than dull items. The human brain is based on number seven, which stipulates within seven seconds. A user should be able to identify a commodity on a website (Proctor & Van Zandt, 2018). This increases the efficiency of the website, as it is easy to navigate. To make it easy, it is recommended that critical elements of the site should be provided on the homepage whereby everyone can easily trace them. The items include the price list, the services offered, and the Customer assistant platforms such as the phone number or other methods of contacting the site owners. III. Summary of customer’s interview Through the interview, glitches in the website were identified that ought to be rectified. First, it was evident that scheduling was problematic as a schedule page was not available. A customer assistant number was also needed right away on the homepage so that the customers could seek assistance when need arise. The price list and the services offered should also be on the homepage. This will address the seven-second requirement of a website. Logging in using their emails was acceptable to all. Generally, the customer complained that it was difficult to navigate through the SPA website. Generally, the interview provided an insight into the navigation challenges that the users experience, such as the unavailability of the price list, contact numbers, and difficulties in navigating through the site. [Place all tables for your paper in a tables section, following references (and, if applicable, footnotes). Start a new page for each table, include a table number and table title for each, as shown on this page. All explanatory text appears in a table note that follows the table, such as this one. Use the Table/Figure style to get the spacing between table and note. Tables in APA format can use single or 1.5 line spacing. Include a heading for every row and column, even if the content seems obvious. To insert a table, on the Insert tab, tap Table. New tables that you create in this document use APA format by default.] 6 Reference Da Silva, I. L., Bertze, Å, & Fu, J. (2018). U.S. Patent No. 10,027,774. Washington, DC: U.S. Patent and Trademark Office. Proctor, R. W., & Van Zandt, T. (2018). Human factors in simple and complex systems. CRC press. User Profile and User Journey User Profile and User Journey Kendria Huguley Southern New Hampshire University USER PROFILE AND USER JOURNEY User Profile and User Journey Introduction Persona or user profile is a platform through which the website designer identifies the characteristics of the users of a website. It is a crucial ingredient in ensuring that the site meets the need of the users as essential attributes are identified (Manoogian III & Elvekrog, 2014). Website developers are also interested in identifying the route followed by users of a system. the phenomenon aid in ensuring all critical paths is determined and improved for the efficiency of the cite. It is through user journeys or maps that the developers get these routes. In conjunction with user profiles, these instruments are efficiently used for User-Centred Design (Endmann & Keßner, 2016). This paper will provide a user profile and a user journey for the SPA website. These instruments interact in understanding the type of user of prevalent in a website. Personal (user profile) For the SPA website, the user profile will be based on gender, the intent of the user, and the pages that are mostly visited. For instance, through the survey and interview data collected, the most preferred gender is female. This was based on the high number of participants and the willing to responds effectively to the questionnaires and the surveys. The user is aged above thirty years and not more than forty-five years. The main intention of visiting the site was on the need to schedule for massage. The users are also interested in getting the prices of the services offered on the website. The user is also interested in the discounted services. For scheduling purposes, the user required a communication platform whereby the inquired for a phone number. Therefore, the USER PROFILE AND USER JOURNEY intent of this user is checking the price that will culminate in scheduling through a phone call. The interested services are both massage and facial. The second user profile on the SPA website is for a male gender aged above fifty years. This category of the user was interested in massage services only. The user also needed the price list of the services offered. This will lead to scheduling. Therefore, it is evident that the user will visit the schedule page. This will also lead to a platform through which he will be able to pick his most convenient time. The user may also require the telephone number for communication purposes. Generally, the user profile of this user would be male aged above fifty years with the primary intention of visiting the site being scheduling for massage services. The user may also require the price and contact information. Therefore, the user will visit the services offered page, scheduling page, and the price page. This user will also be interested in visiting the discount page to view the services that are discounted. The contact information should be availed on the homepage. The third type of user is the young adults who, in this case, was a female aged below thirty years. This user was not interested in any of the services offered on the site. It is most likely that the user may visit the price page and the services offered page. This user will be steered by the need to visit the discount page; this is based on his lack of interest in the services offered. Based on the recommendation from users through the interview, the discussed user profiles should meet the following needs of the users. A login page should be provided whereby the users will first log in to the system. This should be done using their email addresses through which a confirmation message will be sent to them. All users are most likely to visit the contact page. These standard features will aid in ensuring that the needs of the users are achieved. A discount page should also be added as it will add to the persons visiting the site to view the discounts. USER PROFILE AND USER JOURNEY The user journey. Based on the different types of user profiles on the website, different user journeys will emerge. The user profiles aid in identifying the steps that different users will take to achieve their goals on the website (Endmann & Keßner, 2016). In this case, most visitors to the website are women, for new members, they will have to sign up through the signing up page. They will confirm their registration through their email addresses. The first step of signing up will provide personal information of the user, such as phone number and gender. After signing, the user will log in to the system, with an assumption that the user is based on the first user profile discussed. She will navigate to the services offered page, then to the price list page. She is most likely to go for the massage service. She will then lead to the scheduling page whereby she may opt to call through the telephone number provided or book an appointment through the website. The second type of user is from the male gender aged above fifty years. He will have to log in if already registered all go through the registration process. This user will navigate to the page on the service offered. He will then navigate to the pricelist, whereby he is most likely to go for the massage service, he will later lead to the scheduling page to book an appointment whereby he will opt to contact the service providers or book the appointment through the website. The other type of user is the young adult who is not interested in any of the services offered. Usually, the user will go through the standard registration and login processes. Regardless of her lack of interest in the services provided, she will navigate to the services offered page and to the prices list. Lack of interest will hinder her from booking any of the services. Therefore, she will not proceed to the later stages of booking an appointment. Conclusion USER PROFILE AND USER JOURNEY Understanding the behaviour of users of a website is crucial in identifying the areas that need a bolster. The user profile is an instrument used in getting a better understanding of the users of the site. This assists the developers in ensuring all the needs are met as he or she is aware of the desired requirements. Prior understanding of the user ensures that the system achieves its intended purpose. This method will be phenomenal in eliminating the glitches in the SPA website. The user journey or map is connected to a user profile as it indicates the most likely steps that a user is expected to take. This is based on the navigation habit of users determined by the needs that lead the user to the website (Endmann & Keßner, 2016). USER PROFILE AND USER JOURNEY Reference Endmann, A., & Keßner, D. (2016). User Journey Mapping–A Method in User Experience Design. I-com, 15(1), 105-110. Manoogian III, J., & Elvekrog, J. (2014). U.S. Patent No. 8,751,305. Washington, DC: U.S. Patent and Trademark Office. Customer Experience Map and Human Factors Customer Experience Map and Human Factors Kendria Huguley Southern New Hampshire University 1 Customer Experience Map and Human Factors 2 Customer Experience Map and Human Factors Introduction A business organization ought to get an understanding of the type of clients visiting the website. This is aided by the identification of the user profiles or persona, user map. This provides footprints of the user on the website through which the organization identifies the motive of the user. They are essential instruments that assist the website designers in identifying the main item on the site that customers are interested in. For the design of the website, the designers have to establish the customer experience map. The concept is synonymous to a customer journey map that uses a variety of ideas to comprehend the interaction between a user and the website. It is essential in identifying the needs of the customers, hesitations, and other concerns. Visuals aid this. This paper will provide the customer experience map for the Spa website and the human factors that will affect the design of the website. Customer Experience Map The phenomenon is essential as it aids in understanding the experience of the customers on the site. It is through this concept that web designers improve the customer experience, ensuring that these customers are satisfied. The customer experience map provides a view of all navigations of the customer. The instrument is used to address the challenges that the customers experience in the site. It also aids in reducing the adverse effects that are a result of reduced conversion rates. Gaps between various channels and departments are identified (Rosenbaum et al., 2017). The designers are also able to understand the desired metrics. The creation of a customer experience map calls for the utilization of several elements such as persona and customer journey that provides the stages through which the customer evolves Customer Experience Map and Human Factors 3 (Rosenbaum et al., 2017). In this case, the customer experience map for the male user above fifty years, the customer will navigate through to the price and services offered page going for the massage services. The frictions identified through the process are; the lack of a registration page and a login page. They will navigate to the schedule page. The designers will have to add these sections. In the case of women, users aged thirty to forty years have different motives, that is, massage or facial. Services. They will navigate to the price and service page, after which they will book appointments through a call or booking through the website. They will end their experience at the schedule page. The glitches identified through the navigation process are lack of a login page and customer service platforms such as the availability of a contact page. Based on the experiences of the customers, it is evident that there is a need for an improvement in metrics. No customer rate the performance of the website highly. They all argued that the performance was average with terming its performance is reduced. Therefore, the designers need to improve on the various aspects that will enhance the performance of the Spa website. Customer Experience Map Scheduling (system booking) Log in page Service and price list page Checking out Booking appointment Visiting the contact page Customer Experience Map and Human Factors 4 Human factors Websites are designed to be utilized by human beings. Therefore, there are critical factors that should be considered to ensure user-centred design. UCD is one of the basic principles that are to be found on the design website. The design should be influenced by ergonomics, which is the interaction between the different components in the system. The website designer should concentrate on the traditional man. Human beings have been digitalized; therefore, the factors considered in a digital perspective in that they assist in improving the efficiency of the website. This is either improvement in customer satisfaction, efficiency, as far as response and performance of the website the concerned. Examples of the human factors include User Centeredness of the website (Proctor & Van Zandt, 2018). It is recommended that any website should be efficient in the satisfaction of the needs of the customers. The website is supposed to be built on the principles of recognition and not recalling. The period for remembering should be about seven seconds. The site should also be responsive to the issue raised by the customers. In that, the feedback platform of the site should be efficient. In the case of the Spa website, several factors are affecting its performance, for instance, the contact platform. The customers had challenges in getting the customer care numbers that hindered the responsiveness. The seven seconds of principles would also influence the design of Spa. This is one of the elements used to improve the efficiency of the website, as customers need the least time to recognize a factor in the site. The site should also be easy to use. This calls for the adherence of the UCD principles (Proctor & Van Zandt, 2018). The customers should find it easy to navigate through the website. Customer Experience Map and Human Factors 5 This is made possible by the use of different designs that make the site have aesthetic value. The underlying pages, such as the price list and services, should be on the homepage. This will make it possible for the customers to identify the essential pages. The scheduling is the most critical element in the Spa website, as it will provide contact between the organization and the users. The expert team will be hired to evaluate the User Centeredness of the website. Human beings are attracted by the kinaesthetic experience brought by through the clicking actions (Proctor & Van Zandt, 2018). To book appointments, to select a service in the services offered page, the customers will be asked to click on the item they wish. This is characterized as one of the elements that make navigations through a site easiest. The customers also find it easy compared to the concept of typing to input some information. The seven seconds of rule control the short-term memory of human beings (Proctor & Van Zandt, 2018). This insinuates while navigating through the site, remembering of elements should take the shortest time possible. In the Spa website, this will be emphasized by minimizing the number of choices prevalent on the website. The customers will not be overwhelmed with many choices that make it challenging them to go for a particular item. The simple terms such a massage and facial services will be used in the description of the services. This will make it easy for the users to identify the items on the website. This will be useful to the elderly as the site should be simple to them (Czaja et al., 2019). A relationship between the organization and the users is required. This calls for a registration platform whereby the customers will be required to register on the site and provide contact information. This will be crucial in the making follow up and will improve on the scheduling of appointments, as the organization will have a platform through which they can reach their customers. This will bolster the secure help assistance platform. Customer Experience Map and Human Factors 6 The human factors discussed above are essential in ensuring that the customers are satisfied. ` A positive relationship between the organization and the users. The website acts as an interface. Therefore, the site should be user-centered. This will ensure that all parties are satisfied, thereby bolstering the performance of the website. Customer Experience Map and Human Factors 7 References Czaja, S. J., Boot, W. R., Charness, N., & Rogers, W. A. (2019). Designing for older adults: Principles and creative human factors approaches. CRC press. Proctor, R. W., & Van Zandt, T. (2018). Human factors in simple and complex systems. CRC press. Rosenbaum, M. S., Otalora, M. L., & Ramírez, G. C. (2017). How to create a realistic customer journey map. Business Horizons, 60(1), 143-150.
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Running head: HIGH FIDELITY PROTOTYPE

High Fidelity Prototype
Student's Name
Institutional Affiliation
Date

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HIGH FIDELITY PROTOTYPE

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High Fidelity Prototype

A high fidelity prototype is synonymous to a hi-fi, which refers to the closest imitation
of a final system as far as functionality and details are concerned (Boletsis et al., 2017). There
are different types of prototyping, but in this case, a hi-fi is realistic as it gives room for the use
of the mouse. The functionalities are clickable. It is an essential step in web design as it
provides a platform through which the website designers evaluate the real system. It can be
classified as one of the instruments that can be used in user testing. This element is essential
for assessing the usability of a system that is crucial in the design process, as every system
should serve the intended purpose effectively. Effectiveness means that the system should be
time conscious, responsive, and satisfy the needs of the users effectively.
The high fidelity prototypes are crucial in evaluating the User Interface (UI) and User
Experience (UX) (Boletsis et al., 2017). In this case, the user experience refers to the behaviour,
user flow, and interaction capabilities exhibited by a system. The high fidelity is most
applicable in cases where the visual representation of the system is required. It also provides
the navigation schemas that is the interaction. Animations should also be presented. The High
Fidelity is also needed when the designers aim at evaluating the User Experience, and the User
Interface at large. It complements the user analysis and user testing.
To provide a clear presentation of the Spa website, the Adobe XD will be used in the
design that was previously referred to as Project Comet. The development will mock other
presentations that have effectively employed the best practices as far as the graphical
presentation of the system is concerned.

HIGH FIDELITY PROTOTYPE

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Obtained from mockups.com
This would be a presentation of the home page whereby the services offered will be
displayed. The price list will also be made available. The add cart platform will be substituted
with the scheduling page whereby, in this case, the users will be able to schedule for their
preferred services that are either massage or facial. The home page will also provide details
concerning

the

user

of

the

website.

Obtained from mockups.com
Customers should also be able to log in to the system. Therefore, a login page is
required. The image above will be imitated in the development of the login page for the Spa

HIGH FIDELITY PROTOTYPE

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website. The login page will briefly state the services offered, providing the login tabs for the

user.
Obtained from: mockups.com
After clicking the login tab, the following page will be presented whereby the users will either
sign up for non-members or sign in with their email addresses and the set passwords.

Obtained from: mockups.com
For easy navigation and efficiency in customer satisfaction, the services offered will be
obtained through the clickable platform. The mock image is a presentation of the real system
that will make it easier for the customers to schedule, providing personal details, and other
information associated with the scheduling page.
Report on design elements.

HIGH FIDELITY PROTOTYPE

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User-Centred Design is the best practice that should be used in the Design of a website.
In this case, various aspects will be considered, such as the usability of the system. Navigation
through the site will be through clickable details. For instance, the navigation through the
scheduling page, the login platform, and the selection of the preferred service will be through
the clickable buttons. This will make the process efficient, as less time will be consumed. This
is in line with the seven-second aspect of human beings. A factor ought to be considered.
The critical elements, such as scheduling and services offered, will be on the home page. This
will provide a platform for the users to quickly identify the services offered and their prices,
which was a challenge in the previous website. The contact information will also be provided
on the home page, as indicated in the mock-up presentation.
Report on User controls
The web and HTML utilize the user controls in the design process. They provide a
platform through which the standard UI controls are reused. Different controls will be used in
the Spa website, such as web user controls and the ASP controls.

Web user controls, obtained from chalaki.com

HIGH FIDELITY PROTOTYPE

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ASP.NET user controls obtained from guru99.com

Report on human factors
Several aspects that determine the human factors that define the development of a
website determine user centeredness of a website. For instance, for easy navigation, the
clickable buttons should be used where possible. This makes it easier for the different
categories of visitors to the site to easily navigate. The crucial information, such as the services
offered, the price list, and contact information, will be made available on the home page. This
will make it easy to identify it. It will ensure the seven-second principle is achieved.
Usability testing plan
A plan is crucial in determining the ease of use of a website. The plan will provide a
layout of all undertaking that will take place in the Spa website. For instance, the scope for the
usability testing will be determined. In this case, the usability testing of the Spa website will
be carried out using various strategies such as wireframing and prototyping that will assist in
identifying the functionality of the website.
The goals of usability testing will also be defined. For instance, the test will aim at
evaluating if the users can easily access the prices list and services offered. The test will also
assess their ability to navigate to the schedule page whereby they make appointments. The

HIGH FIDELITY PROTOTYPE

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participants involved in the usability testing should be the users or a team of experts specialized
in the evaluation of the usability of a system. In this case, the wireframing and prototyping will
assist in identifying the challenges that the users meet. User analysis and testing will also assist
in determining the raised issues. A team of experts will be hired to evaluate the usability of the
site.

HIGH FIDELITY PROTOTYPE

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Reference
Boletsis, C., Karahasanovic, A., & Fjuk, A. (2017, June). Virtual bodystorming: Utilizing
virtual reality for prototyping in service design. In International Conference on
Augmented Reality, Virtual Reality and Computer Graphics (pp. 279-288). Springer,
Cham.

Hello, I'm done.

WEBSITE REDESIGN

Website Redesign
Kendria Huguley
Southern New Hampshire University

WEBSITE REDESIGN

2

Website Redesign
Summary of Data collected
I.

Customer survey results
In User-Centred Designs, it is recommended that it id the users who should ev...


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