international hotel industry

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Wreellll

Writing

Boston University

Description

Based on research, write a 2 page paper outlining 5 critical elements in the external environment and their impacts on the international hotel industry. Please write a paragraph on each element. Be sure to include what the element is, specific examples of when and where it is or has happened and outline its impact. Include in-text citations and a works cited.

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Running Head: INTERNATIONAL HOTEL INDUSTRY

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International Hotel Industry
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Date

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INTERNATIONAL HOTEL INDUSTRY
International hotel industry
Five critical elements in the external environment and their impacts on the global hotel
industry
The hotel sector serves as one of the most common sectors across the globe. Like any
other sector, it's affected by the five external environment elements that include technology,
political, economic, social and legal aspects. Each of the components can change over time,

making it necessary for the hotel businesses to understand the trends that can occur in connection
o to each of the factors.
The political factor that may have a negative influence on the hotel industry negatively
was issued on the instability that can affect operations and market of the international hotels.
Generally, international hostels target the locals are not only in particular countries but also the
visitors. In the case of instability, the lower demand is experienced. For instance, the 9/11 attack
in the US lowered demand for the hoteling industry, especially on accommodation in the same
year (Rose et al., 2017). It was evident that many people who had made their bookings to the US
cancelled their flights due to the fear of possible other attacks.
The economic factors in the industry are characterized by taxation, accommodation
expenses and the rewarding of employees. In this case, the hotels must struggle and plan to
ensure that the revenues they get meet the costs (Mak & Chang, 2019). In the case of high
taxation, the hotels make considerations on whether to open the new branches in certain
countries. In this case, in actions where the taxes are very high, most of the hotels are unable to
invest (Ben-Aissa & Goaied, 2016). Issues such as infection can affect it negatively with the
currency of individual nations losing their values, making the companies raise their services and

INTERNATIONAL HOTEL INDUSTRY

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meal changes that may, in turn, affect the demand. Marriot Hotels face an economic issue in
connection to the slow economic growth of the US, especially in 2016 where lower
accommodation entries were recorded.
Technology has changed the world today. This issue includes the hotel industry that takes
advantage of the technology to stand at a better position in the market against competition from
other international hotels. The electronic checks boost the security at the terminals. Rooms have
soundproof making the experience better. Air conditioners used today aligns with the artificial
intel...


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