What ethical considerations must you take into account?
When preparing to conduct business research, there are ethical considerations that must be taken into account. These are the “norms or standards of behavior that guide moral choices about our behavior and our relationships with others” (Cooper & Schindler, 2011, p. 32). Researchers and the activities used in the research should not violate nondisclosure agreements, break participant confidentiality, misrepresent the results, deceive people, but should avoid legal issues. Breaches in these ethical codes of conduct could result in physical harm, pain, embarrassment, and loss of privacy for participants (Cooper & Schindler, 2011).
The rights of participants are not the only ethical behavior to be enforced. Another consideration ensures that sponsors are given reports that have been conducted ethically. Researchers should follow ethical standards when designing the research process. The researcher, and all assistants, should also be sure their safety is protected as they follow the research design (Cooper & Schindler, 2011). The team, in return, must comply with the ethical codes while executing the research design.
The opportunity for Books R Us to increase their profitability with new features, like mobile apps, using surveys or panels, should consider possible ethical concerns in their designs. The data gathered can be a valuable asset to forecast sales, evaluate programs, and listen to current, past, and future customers. However, the data, the participants, and the researchers should consider the sensitivity, the privacy, and the ethical policies involved (Howles, 2014). “Companies and organizations recognize the importance of data in decision making, analytics, and knowledge discovery” (Howles, 2014, p. 4). Ethical consequences should be considered when designing, collecting, and using the data.