Business Intelligence Paper

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yiraxngn

Business Finance

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  1. On page 89 of your recommended textbook, there is the Application Case 2.2, based on How Machine Learning Is Improving Work in Business. Read through the case and familiarize yourself with the reading assignment of this week and then go ahead and answer the following questions1. Discuss the benefits of combining machine learning with other AI technologies. 2. How can machine learning improve marketing?3. Discuss the opportunities of improving human resource management.4. Discuss the benefits for customer service.
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  3. Reference: Sharda, R., Delen, Dursun, and Turban, E. (2020). Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support. 11th Edition. By PEARSON Education. Inc. ISBN-13: 978-0-13-519201-6

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3 pages
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Attached.

Business Intelligence - Outline
I.
II.

Benefits of Combining Machine Learning and other Artificial Intelligence Technologies
Machine Learning and Marketing

III.

The Opportunities of Improving Human Resource Management

IV.

Benefits for Customer Service


Running head: BUSINESS INTELLIGENCE

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Business Intelligence
Name
Institution

BUSINESS INTELLIGENCE

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Business Intelligence

Benefits of Combining Machine Learning and other Artificial Intelligence Technologies
Machine learning and its use with different AI technologies have proved to be very
beneficial to businesses. Firstly, it creates automation of various activities which thus helps to
build deeper relationships with the customers. Combining AI and machine learning not only
benefits the staff but also can assist in personalizing customer experience (Turban, Sharda &
Delen, 2020). That is, it helps to understand the customers’ needs through the gathering of big
data which can then be analyzed to improve the customer experience.
Secondly, it helps the business save money and resources. The combination of machine
learning and AI technologies can ease the collection and analysis of data, which help determine
those processes that are expensive to maintain or identify those tasks that can be automated so
that they can be done in a better way without having to sacrifice the productivity.
Thirdly, it increases operational efficiency and productivity. Human beings can become tired and
with machine learning and AI technologies, more time is used productively. Machine learning
can do what human beings are not capable of achieving and the implementation of these
technologies can help in the prediction of future trends in that they can allow the organization to
gain insights from ...


Anonymous
Really useful study material!

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