Summarize and discuss the article

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American Public University System

Description

In the past, the government was known for bureaucracy and red tape; however, much like in business, the government is trying harder to promote customer satisfaction. For this paper, you will need to find an article that relates to the learning objective two, how to promote customer satisfaction. Then summarize and discuss the article as well as describe based on what you have learned how you would identify current issues or a specific problem and how to remedy the issue or problem. Remember to include a link to the article and to include other references to support your ideas.

Write a two-page paper, plus the title page and a reference page on the topic.

As always, read all the lesson notes in Week 2 before you start this assignment as new or current events may have been updated since the start of class.

Instructions:

•Written communication: Written communication is free of errors that detract from the overall message.
•APA formatting: Resources and citations are formatted according to APA (6th edition) style and formatting.
•Length of paper: typed, double-spaced pages with no less than a two-page paper.
•Font and font size: Times New Roman, 12 point.

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Explanation & Answer

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Running head: PROMOTING CUSTOMER SATISFACTION

Promoting Customer Satisfaction
Name
Institution

1

PROMOTING CUSTOMER SATISFACTION

2

Promoting Customer Satisfaction
Article summary
Market orientation is an organizational strategy that entails consideration of market needs
in product development. The rationale of considering the needs of the target market is to
customize the product or service to match those specific needs (Khan and Ghouri, 2018).
Typically, most entities are driven by profit maximization regardless of whether their products fit
consumer needs. The reason why such products may still sell may include the absence of
substitutes and pricing. However, profit maximization is not the only consideration for firms that
endeavor to create a long-term business model based on customer needs (Khan and Ghouri,
2018). Customer-defined market orientation comes into play in such cases to endear a
manufacturer to the target market.
Customer-based market orientation provides th...


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