Advertising Plan – 217

Jun 15th, 2014
Price: $40 USD

Question description

For this assignment you will create an advertising plan, only for the topics listed. The length of each topic will be listed.

Use size 12 font, double space and use proper grammar and spelling throughout the paper. No plagiarism, the Professor will check. Only original work.

You can obtain additional information from the book publishers website at:

The advertising plan will be on: Grant Park Music Festival -

  1. Advertising Objective and Target Market – 1.5 pages

    1. Market segmentation and the marketing mix

      1. Define market segmentation and describe its purposes

      2. Explain the target marketing process

      3. Show how IMC is used with the product element in marketing

      4. Illustrate how IMC is used with the price element in marketing

      5. Review how IMC is used with the place element in marketing

      6. Discuss how IMC is used with the communication element in marketing

    2. Planning media strategy: disseminating the message

      1. Describe how a media plan helps accomplish a company's marketing and advertising objectives

      2. Explain the importance of creativity in media planning

      3. Define reach and frequency and debate the controversy surrounding the concept of effective frequency.

      4. Discuss how reach, frequency, and continuity are related

      5. Calculate gross rating points and cost per thousand

      6. Name some of the secondary research sources available to planners and describe how they are used

      7. Describe different types of advertising schedules and the purpose for each

  2. One radio or video commercial – 1 page

    1. Using electronic media: television and radio

      1. Describe the advantages and drawbacks of broadcast television as an advertising medium.

      2. Discuss the advantages and drawbacks of cable television as an advertising medium and explain how it differs from broadcast television

      3. Explain the process of buying cable and broadcast TV time

      4. Evaluate the different types of television advertising available

      5. Describe the process of TV audience measurement

      6. Discuss the main factors to consider when buying television time

      7. Analyze the pros and cons of using radio in the creative mix

      8. Explain the major factors to consider when buying radio time

  3. Promotional Mix Objective (pick 2) – 1.5 pages

    1. Relationship building: direct marketing, personal selling, and sales promotion

      1. Define direct marketing and explain its role in IMC

      2. Distinguish personal selling from other forms of IMC

      3. List the activities that constitute sales promotion, including push and pull tactics, and explain their roles in IMC.

Tutor Answer

(Top Tutor) Daniel C.
School: Carnegie Mellon University

Studypool has helped 1,244,100 students

Review from our student for this Answer

Jun 24th, 2014
"Excellent job"
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1829 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors