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A day of love, romance, and of course, the market process. Why are rose prices so high on
Valentine’s Day? Ask the lovers-the consumers-they say the florists. Ask the florists, and they
will say it’s the wholesalers. Ask the wholesalers, and they will say it’s the growers. Ask the
growers, and they say it’s the costs.
Valentine’s Day is the most popular rose day of all, more than 60% of the roses Americans buy
during the year are bought for three days: Valentine’s Day, Mother’s Day and Christmas.
Valentine’s Day is by far the most popular, accounting for 1/3 of all a rose grower’s annual...