Evaluate the management of global products that are similar to those offered by your organization.• Briefly discuss the various methodologies and techniques that can be used to promote your product in the global market - specifically e-commerce and social media.Competitive Environment and Global Entry StrategyGlobal Advertising

OverviewConduct an environmental scan and write an assessment in which you focus on both the internal and external factors that could affect your success within your chosen industry.Note: Developing a strategic plan requires specific steps that need to be executed in a sequence. The assessments in this course are presented in order and should be completed in sequence.An environmental scan allows you to identify the trends (technical, social, political, economic, and so on), issues, and other factors that are most likely to affect a given industry, thereby helping you determine a strategy for dealing with potential changes.ContextAfter an organization has completed a SWOT analysis, it will carefully monitor both the internal and external environments to detect signs of opportunities and threats that could affect current and future plans. This environmental scanning can help an organization identify trends that are most likely to affect the industry, thereby allowing the development of a strategy for change. The right information, at the right time, can determine the future of an organization.Questions to ConsiderTo deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.How does an organization address what seems to be happening, what is really happening, and what might happen?ResourcesSuggested ResourcesThe following optional resources are provided to support you in completing the assessment or to provide a helpful context. Nelson, E., Loomis, H., & Bergdorf, G. (2012). Tri-Mode Systems: Continuity issues in a lifestyle business case study. Journal of Management Policy and Practice, 13(1), 26–38.Banham, H. C. (2010). External environmental analysis for small and medium enterprises (SMEs). Journal of Business & Economics Research, 8(10), 19–26.McEwen, T. (2008). Environmental scanning and organizational learning in entrepreneurial ventures. Entrepreneurial Executive, 13, 1–16. Pearce, J. A., & Robinson, R. B. (2013). Strategic management (13th ed.). New York, NY: McGraw Hill.Assessment InstructionsNote: Developing a strategic plan requires specific steps that need to be executed in a sequence. The assessments in this course are presented in order and should be completed in sequence.Conduct an environmental scan in which you focus on both the internal and external factors that could affect your success within your chosen industry. Include in your scan responses to the following. Be sure to use the information from your SWOT analysis to explain how you will address both the internal and external issues.Internal Factors: What specific things do you need to do in order to achieve the position you would like to have? In other words, what do you need to do to climb the corporate ladder in your industry?External Factors: Examine the state of the current market or industry. What issues currently exist? How might these issues influence the future state of the industry? How will these issues affect your long-term and short-term goals?To successfully complete this assessment, you may need to do some research on conducting an environmental scan. Format this assessment as a research paper following current APA guidelines for both style and citing sources, making sure that you also use correct grammar and mechanics. There is no required minimum or maximum page length; however, you should strive to be as detailed as possible in addressing each bullet point, while also being as clear and concise as possible.Environmental Scan Scoring GuideCRITERIADISTINGUISHEDWrite coherently to support a central idea in appropriate format with correct grammar, usage, and mechanics.Writing is coherent, using evidence to support a central idea in a consistently appropriate format with correct grammar, usage, and mechanics.Explain internal factors that may affect future success.Analyzes internal factors to determine the affect of future success.Explain external factors that may affect future success.Analyzes external factors to determine the affect of future success.Use SWOT analysis to explain strategies for addressing internal factors.Uses SWOT analysis to evaluate strategies for addressing internal factors.Use SWOT analysis to explain strategies for addressing external factors.Uses SWOT analysis to evaluate strategies for addressing external factors.

Be sure to include as much information as possible to support your answer. The answer should be 3-5 paragraphs in length. Be sure to cite your sources.