You have been approached by a pharmaceutical company that has
developed a new drug that is supposed to be effective in the treatment
of schizophrenia. Before mass producing the drug they want to be sure
that it is more effective than the drug they are currently producing.
They have offered you an opportunity to pitch your design of a research
study to determine the effectiveness of the new drug compared with the
old one. The company will hire the person with the most effective
To begin, create a PowerPoint presentation (refer to the PSY326 Research Design Template for formatting). Your presentation should be a minimum of four to five slides and it must include the following elements:
Compare and contrast the characteristics of non-experimental (descriptive and correlational) and experimental research designs.
Specify whether the aim of the implied research question is to describe, predict, or explain.
Choose a research design to evaluate the relative effectiveness of the two drugs.
Provide a brief overview of the study you would design.
Then, using Screenr.com,
you will create a screencast of your presentation. Please include a
title for your presentation in the description box when you publish your
screencast. Refer to the Screenr.com instructions above for
The pharmaceutical company has limited your presentation time to 3
to 5 minutes, so you will need to incorporate as many characteristics of
an effective speaker as you can within this timeframe. These
characteristics may include, but are not limited to, humor,
storytelling, facts only, pace, and volume. Since there is no video of
the presenter (just the presentation itself), you will not have the
benefit of body language, so be sure you create a convincing screencast.
Copy and paste the URL link to your screencast in your discussion
forum response section. Your presentation must utilize at least two
peer-reviewed sources, in addition to your textbook, cited in APA format
as outlined in the Ashford Writing Center. All sources used within the
presentation must be cited properly within the slides and included on
the required reference slide, which will be the last slide of the
PowerPoint presentation. Due to the time limit of your presentation, you
are not required to speak or read through the reference slide. However,
you must include your reference list within the discussion post along
with your screencast URL link and submit your PowerPoint presentation
file via the Doc Sharing link located in the top right-hand corner of
the course’s navigation (near the Gradebook icon).
Based on the study you designed in the Research Design discussion,
apply the scientific method by specifying the five steps of hypothesis
testing for your study.
Step 1: State the hypothesis.
Step 2: Collect the data – For the purpose of this discussion, you will state how you would collect the data.
Step 3: Calculate statistics – For the purpose of this
discussion, you will indicate the statistical analysis technique(s) you
Step 4: Compare to a critical value – For the purpose of
this discussion, you will indicate where you would set the alpha value
and why. Note: This step is hypothetical, as you are not actually
conducting a statistical analysis. Consequently, you will choose if the
results of your hypothetical analysis are above or below the critical
Step 5: Make a decision – For the purpose of this
discussion, you will create a conclusion based on the hypothetical
results from Step 4. Be sure to include a recommendation on the
effectiveness of the new drug based on the results.