Description
Please read the posted ethical guidelines. Next, research your own unethical brand communication example, please check to make sure it is different from your classmates. Then, post a response to the following questions.
- Describe your ethics example in 1-2 sentences. What is the brand and action taken?
- Is this an example of paid, earned or owned media or a combination?
- Which specific ethical guideline or guidelines (from PRSA, AAF or IAB) is being violated?
- American Advertising Federation Principles (PDF)
- IAB Native Ad Evaluation Framework
- PRSA Professional Code of Ethics
Explanation & Answer
Attached.
Running head: WEEK 5 POSTING
1
Week 5 Posting
Name
Instructor
Course
Date
WEEK 5 POSTING
2
I am a positive and enthusiastic employee who is committed to completing the tasks without
complaining about the processes. I am dedicated to teamwork in discovering and implementing
the most successful strategy. The brand is authentic. The brand shows up authentically. I do not
make decisions about what my brand is, our customers do (Snyder, 2011). The brand is genuine
since its brand identity (what it supports itself to be through marketing, products, and actions)
aligns with the image of the brand (what the ...
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