Watch Video about marketing, questions help

User Generated

fnenuyhi

Humanities

Description

To examine the way the media shapes our values and culture watch the following documentary at:

http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/

(Make sure to watch all 6 parts)


1. How does marketing affect you?  How does it affect your desire for consumer goods?  Your sense of happiness?  Your acceptance by your peers, e.g., whether they think you are “cool”?  Your identity and vision of yourself?  Is media a mirror? Explain.

2. Update the film for today.  Which corporations own how much of the media?  How much media do we watch a day?  How much do we consume?  Do the “mook” and “midriff” still exist?  Who would they be?  Is “cool” still as important?  How has it changed?  How has it stayed the same? What impact does the media and our consumption have on our culture?

3. Go without media for ONE day. That means no television, no Iphone, no facebook, no radio, no magazines, nothing…give an account of how that day went. What did you do? How did you feel?


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Explanation & Answer

Okay, I watched the entire video and answered the questions in a word document. Please let me know if you need any edits, etc! It was nice working for you again. :) 

How does marketing affect you?
Marketing through media affects how I may view myself, what I may or may not want to buy and what
activities I may or may not want to engage in. It also attempts to make me feel understood through
products it may be advertising. A commercial for a beauty product, for example, may use low self
esteem as a way to catch the viewer's attention and then attempt to make it seem as though a certain
product can make you more beautiful.
How does it affect your desire for consumer goods?
The way a good is marketed will directly effect the consumers likelihood to buy the product. For
example, if a teenager sees a Sprite commercial with popular hip-hop artists, its popularity rises
amongst them because they feel as though the product is “cool”. As far as I am concerned, I am
affected by the messages relayed by the media when it comes to consumer goods. It may not be the
“cool factor” that woos me, but my desire to buy a good is directly related to what message is
portrayed along with the good. For example, if I view an advertisement as sexist or prejudiced in any
way, I would be less likely to purchase that good.
Your sense of happiness? Media may have an affect on happiness, but I believe it is a superficial one.
Marketing attempts to create an illusion of sorts in which one can correlate having a certain product
with being happy. While I like to believe that I see through subliminal messages and the intent behind
marketing, I am still a target for marketers when it comes to my sense of happiness. For example, I
would be more likely to buy a good that I feel is representing a good cause or is backed by a company
that represents a good cause. If I feel as though the product falls into this category, then using it
would make me feel a sense of happiness, even though I do not truly know the ins and outs of the
validity of the message.
Your acceptance ...


Anonymous
Great study resource, helped me a lot.

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